Reimpression promotion system

Patent metadata

Field	Value
Publication number	US-11068930-B2
Application number	US-201916545412-A
Country	US
Kind code	B2
Filing date	Aug 20, 2019
Priority date	Jul 25, 2012
Publication date	Jul 20, 2021
Grant date	Jul 20, 2021

Abstract

In a promotion offering system, a promotion offering may be presented to a consumer on more than one occasion. The previous presentation of the promotion to the consumer may affect a subsequent presentation of the same promotion to the same consumer. The present invention provides an apparatus and method for analyzing the effect a previous presentation of a promotion may have on a consumer when the promotion is presented to the consumer at a subsequent time.

First claim

What is claimed is:

1. A method for generating an electronic correspondence, the electronic correspondence comprising a plurality of positions at which to position content for display at a consumer device and determining a final position at which to assign a contemplated promotion within the electronic correspondence from the plurality of positions based at least, in part, on an amount of time elapsed between presenting the contemplated promotion in a previous electronic correspondence, the method comprising:
generating, based in part on a historical data model, an estimated acceptance by a consumer of the contemplated promotion;
determining a contemplated position from among the plurality of positions within the electronic correspondence;
determining, based in part on a previous presentation data model, a correction factor based on (1) an elapsed time, (2) a previous position, and (3) the contemplated position,
wherein determining the correction factor comprises:
determining that the contemplated promotion was previously presented to the consumer at a previous time;
calculating the elapsed time between previously offering the contemplated promotion and offering the contemplated promotion;
determining the previous position at which the contemplated promotion was previously presented to the consumer at the previous time;
determining, based on the elapsed time meeting a configurable elapsed time threshold, the correction factor;

applying the correction factor to the estimated acceptance of the contemplated promotion in order to obtain an adjusted estimated acceptance;
determining a final position from the contemplated position based on the adjusted estimated acceptance, wherein using the adjusted estimated acceptance in order to determine the final position comprises determining whether to include the contemplated promotion in the electronic correspondence, and determining which of the plurality of positions to present the contemplated promotion in the electronic correspondence;
generating the electronic correspondence, the electronic correspondence comprising at least the contemplated promotion located in the final position from among the plurality of positions in the electronic correspondence; and
causing transmission of the electronic correspondence, the electronic correspondence configured to display real-time webpage content at a user interface of a user device.

2. The method of claim 1 , further comprising: determining whether the contemplated promotion was previously presented to the consumer by determining whether a same promotion was previously presented to the consumer.

3. The method of claim 1 , further comprising: determining whether the contemplated promotion was previously presented to the consumer by determining whether at least one attribute of the contemplated promotion matches at least one attribute of the promotion previously presented to the consumer.

4. The method of claim 1 , further comprising: accessing the previous presentation data model to consult a first look-up table, the first look-up table identifying a first correction factor value indicative of conversion rates for previous promotions that were presented to a previous consumer after a previous presentation of the previous promotion to the previous consumer at configurable elapsed time thresholds.

5. The method of claim 1 , further comprising: accessing the previous presentation data model to consult a second look-up table identifying a second correction factor value indicative of conversion rates for previous promotions that were presented to the consumer at the previous position and at the same elapsed time.

6. The method of claim 1 , wherein the previous presentation data model is further configured to input at least one attribute of the contemplated promotion;
wherein the previous presentation data model is organized based on promotion attributes; and
wherein the previous presentation data model is configured to output the correction factor indicative of a historical effect of re-offering promotions that share the at least one attribute as the contemplated promotion after the amount of time elapsed.

7. The method of claim 1 , wherein the previous presentation data model is further configured to input at least one attribute of the consumer;
wherein the previous presentation data model is organized based on consumer attributes; and
wherein the previous presentation data model is configured to output the correction factor indicative of a historical effect of re-offering promotions that share the at least one attribute as the consumer after the amount of time elapsed.

8. A system for generating an electronic correspondence, the electronic correspondence comprising a plurality of positions at which to position content for display at a consumer device and determining a final position at which to assign a contemplated promotion within the electronic correspondence from the plurality of positions based at least, in part, on an amount of time elapsed between presenting the contemplated promotion in a previous electronic correspondence, the system comprising:
at least one memory configured to store a previous presentation data model and a historical data model; and
a processor in communication with the at least one memory and configured to:
generate, based in part on a historical data model, an estimated acceptance by a consumer of the contemplated promotion;
determine a contemplated position from among the plurality of positions within the electronic correspondence;
determine, based in part on a previous presentation data model, a correction factor based on (1) an elapsed time, (2) a previous position, and (3) the contemplated position,
wherein determining the correction factor comprises:
determining that the contemplated promotion was previously presented to the consumer at a previous time;
calculating the elapsed time between previously offering the contemplated promotion and offering the contemplated promotion;
determining the previous position at which the contemplated promotion was previously presented to the consumer at the previous time;
determining, based on the elapsed time meeting a configurable elapsed time threshold, the correction factor;

apply the correction factor to the estimated acceptance of the contemplated promotion in order to obtain an adjusted estimated acceptance;
determine a final position from the contemplated position based on the adjusted estimated acceptance, wherein using the adjusted estimated acceptance in order to determine the final position comprises determining whether to include the contemplated promotion in the electronic correspondence, and determining which of the plurality of positions to present the contemplated promotion in the electronic correspondence;
generate the electronic correspondence, the electronic correspondence comprising at least the contemplated promotion located in the final position from among the plurality of positions in the electronic correspondence; and
cause transmission of the electronic correspondence, the electronic correspondence configured to display real-time webpage content at a user interface of a user device.

9. The system of claim 8 , wherein the processor is further configured to: determine whether the contemplated promotion was previously presented to the consumer by determining whether a same promotion was previously presented to the consumer.

10. The system of claim 8 , wherein the processor is further configured to: determine whether the contemplated promotion was previously presented to the consumer by determining whether at least one attribute of the contemplated promotion matches at least one attribute of the promotion previously

Assignees

• Groupon Inc

Inventors

• Potamias Michalis
• Aggarwal Amit
• Li Xiaolei
• Thacker David
• Chang Kevin

Classifications

• G06Q30/0244 Primary

  Optimization · CPC title