Deal program life cycle

Patent metadata

Field	Value
Publication number	US-11062352-B2
Application number	US-201916587085-A
Country	US
Kind code	B2
Filing date	Sep 30, 2019
Priority date	Sep 28, 2012
Publication date	Jul 13, 2021
Grant date	Jul 13, 2021

Abstract

A deal program life cycle system and method is disclosed. The deal program life cycle may oversee the issuance of deals from a deal program to consumers over the life cycle of the deal program. One or more aspects of the deal program may change during different periods of the life cycle of the deal program. For example, the deal program may include deal features, a number of units for deals, and relevance features for the deal program. The deal features, number of units of deals, and/or relevance features for the deal program may change during the different periods of the life cycle.

First claim

The invention claimed is:

1. A system for managing consumer accessibility to a deal program as the deal program progresses through each of a plurality of time periods, the system comprising:
a memory storing processor-executable instructions; and
a processor in communication with the memory, where the processor is configured to execute the processor-executable instructions to:
segment the deal program into a plurality of deal program portions, including at least a first deal program portion and a second deal program portion, each of the deal program portions comprising particular characteristics associated with a particular time period, wherein each of the deal program portions configured for use in a respective time period, and wherein each of the plurality of deal program portions configured to be associated with particular deal program collections;
associate the first deal program portion during a first time period with a first deal program collection,
wherein the first deal program collection comprises a compilation of different deal programs, each configured for use during the first time period,
wherein each deal program collection is configured to communicate via a particular class of electronic correspondence;
during the first time period, determine one or more deal units from the first deal program collection to offer to a consumer, the consumer being one of one or more consumers, the one or more consumers selected in multiple groupings, the multiple groupings exhibiting a pre-determined distribution of values for an attribute;
provide, during the first time period, an impression associated with one or more deal units from the first deal program collection via a first particular class of electronic correspondence, the first particular class of electronic correspondence being at least one of a text message or email, wherein the first particular class of electronic correspondence comprises a link such that activation of the link enables an electronic device to access an associated data page and provide payment of a fee associated with acceptance of an offer provided in the impression, the impression associated with the one or more deal units from the first deal program collection only discoverable to a predetermined grouping of consumers associated with a value for the attribute;
determine to reserve a predetermined portion of a number of available deal units for the first deal program collection;
dynamically modify, in real-time, the predetermined portion of the number of available deal units for the first deal program collection by adding to or restricting deals from the first deal program collection to a limited grouping of consumers based on a value of the attribute of each of the one or more consumers;
receive a trigger, the trigger being, first, a reception of information indicative of a selection of the impression, the impression associated with the first deal program from the first deal program collection, and subsequently, a determination that the reception of the information indicative of the selection of the impression is outside an expiration time period;
wherein the first time period is a time period before the reception of the trigger;
upon the reception of the trigger, associate the first deal program during a second time period with a second deal program collection, the second time period being different from the first time period, the first deal program collection being different than the second deal program collection; and
subsequent to the reception of the trigger:
first, identify one or more deal units, available via a second deal program portion, to offer to the consumer; and
during the second time period, provide an impression associated with one or more deal units from the second deal program collection via a second particular class of electronic correspondence, the second particular class of electronic correspondence being a searchable web page, the impression associated with the one or more deal units from the second deal program collection now discoverable to a larger grouping of consumers, via the searchable web page, and not limited to the limited grouping of consumers.

2. The system of claim 1 , wherein the trigger further comprises receiving a request by the consumer for an acceptance or use of a deal within a predetermined time period.

3. The system of claim 1 , wherein, upon reception of the trigger, the processor is configured to search for an upsell deal related to the impression.

4. The system of claim 1 , wherein the trigger further comprises a purchase of a deal from the first deal program collection; and, in response to the purchase, the processor is configured to search for an upsell deal related to the purchased deal.

5. The system of claim 1 , wherein the processor is further configured to receive a request for a deal from a new consumer; and, in response to the request, the processor is configured to search the second deal program collection for deals to offer the new consumer.

6. The system of claim 1 , wherein the trigger for the first deal program is different than for the second deal program collection.

7. The system of claim 5 , wherein the trigger further comprises determining to send a batch email.

8. A method for managing consumer accessibility to a deal program as the deal program progresses through each of a plurality of time periods, the method comprising:
segmenting the deal program into a plurality of deal program portions, including at least a first deal program portion and a second deal program portion, each of the deal program portions comprising particular characteristics associated with a particular time period, wherein each of the deal program portions configured for use in a respective time period, and wherein each of the plurality of deal program portions configured to be associated with particular deal program collections;
associating, in one or more memories, the first deal program portion during a first time period with a first deal program collection,
wherein the first deal program collection comprises a compilation of different deal programs, each configured for use during the first time period,
wherein each deal program collection is configured to communicate via a particular class of electronic correspondence;
during the first time period, determining, via a relevance engine, one or more deal units from the first deal program collection to offer to a consumer, the consumer being one of one or more consumers, the one or more consumers selected in multiple groupings, the multiple groupings exhibiting a pre-determined distribution of values for an attribute;
providing, during the first time period, an impression associated with one or more deal units from the first deal program collection via a first particular class of electronic correspondence, the first particular class of electronic correspondence being at least one of a text message or email, wherein the first particular class of electronic correspondence comprises a link such that activation of the link enables an electronic device to access an associated data page and provide payment of a fee associated with acceptance of an offer provided in the impression, the impression associated with the one or more deal units from the first deal program collection only discoverable to a predetermined grouping of consumers associated with a value for the attribute;
determining to reserve a predetermined portion of a number of available deal units for the first deal program collection;
dynamically modifying, in real-time, the predetermined portion of the number of available deal units for the first deal program collection by adding to or restricting deals from the first deal program collection to a limited grouping of customers

Assignees

• Groupon Inc

Inventors

• Thacker David
• Hoover David
• Caliendo Anthony
• Gilfanov Ruslan
• Aggarwal Amit

Classifications

• G06Q30/0251 Primary

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