Cognitive advertising triggered by weather data

Patent metadata

Field	Value
Publication number	US-10977683-B2
Application number	US-201715602231-A
Country	US
Kind code	B2
Filing date	May 23, 2017
Priority date	May 23, 2017
Publication date	Apr 13, 2021
Grant date	Apr 13, 2021

Abstract

Aspects of the invention include receiving, at a processing system, weather data that is associated with a target consumer. Content of a digital advertisement for a vendor is selected based at least in part on the weather data that is associated with the target consumer, and information about an item or a service provided by the vendor. The digital advertisement, including the content, is transmitted for presentation to the target consumer via a user interface. A response to the digital advertisement is received from the target consumer. The content of the digital advertisement is modified based at least in part on the response to the digital advertisement from the target consumer. The digital advertisement, including the modified content, is transmitted for presentation to the target consumer via the user interface.

First claim

What is claimed is:

1. A system comprising:
a memory having computer readable instructions; and
one or more processors for executing the computer readable instructions, the computer readable instructions controlling the one or more processors to perform operations comprising:
receiving, at a processing system, weather data that is associated with a target consumer;
selecting, using the processing system, content of a digital advertisement for a vendor, the selecting based at least in part on:
the weather data that is associated with the target consumer; and
information about an item provided by the vendor;

generating the digital advertisement, the digital advertisement comprising the content, user controls for allowing the target consumer to enter one or both of natural language text and voice input, and an interface between the digital advertisement and a backend cognitive agent;
transmitting the digital advertisement, including the content, for presentation to the target consumer via a user interface;
receiving a response to the digital advertisement from the target consumer, at least a subset of the response entered by the target consumer in one or both of natural language text and voice input;
processing the response by the backend cognitive agent, the processing comprising disambiguating the response;
modifying, using the processing system, the content of the digital advertisement to include at least one recipe chosen from a group of recipes that include the item and based at least in part on output from the backend cognitive agent, wherein the at least one recipe is chosen according to its ranking which is based on one or both of a current season and the weather data that is associated with the target consumer; and
transmitting the digital advertisement, including the modified content, for presentation to the target consumer via the user interface.

2. The system of claim 1 , wherein the selecting is further based at least in part on one or both of a current location of the target consumer and a current time of day.

3. The system of claim 1 , wherein the recipe is included in the information about the item provided by the vendor.

4. The system of claim 1 , wherein the recipe is generated in real-time by the processing system.

5. The system of claim 1 , wherein the response to the digital advertisement is stored and provided to the vendor for analysis.

6. A computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a processor to cause the processor to perform operations comprising:
receiving, at a processing system, weather data that is associated with a target consumer;
selecting, using the processing system, content of a digital advertisement for a vendor, the selecting based at least in part on:
the weather data that is associated with the target consumer; and
information about an item provided by the vendor;

generating the digital advertisement, the digital advertisement comprising the content, user controls for allowing the target consumer to enter one or both of natural language text and voice input, and an interface between the digital advertisement and a backend cognitive agent;
transmitting the digital advertisement, including the content, for presentation to the target consumer via a user interface;
receiving a response to the digital advertisement from the target consumer, at least a subset of the response entered by the target consumer in one or both of natural language text and voice input;
processing the response by the backend cognitive agent, the processing comprising disambiguating the response;
modifying, using the processing system, the content of the digital advertisement to include at least one recipe chosen from a group of recipes that include the item and based at least in part on output from the backend cognitive agent, wherein the at least one recipe is chosen according to its ranking which is based on one or both of a current season and the weather data that is associated with the target consumer; and
transmitting the digital advertisement, including the modified content, for presentation to the target consumer via the user interface.

7. The computer program product of claim 6 , wherein the selecting is further based at least in part on one or both of a current location of the target consumer and a current time of day.

8. The computer program product of claim 6 , wherein the recipe is included in the information about the item provided by the vendor.

9. The computer program product of claim 6 , wherein the recipe is generated in real-time by the processing system.

10. The computer program product of claim 6 , wherein the response to the digital advertisement is stored and provided to the vendor for analysis.

Assignees

• IBM

Inventors

• Byron Donna K
• Dimascio Carmine M
• Hull Brian
• Pinel Florian
• Redmond Jr Robert N
• Seabolt Edward E
• Spann Iii William S
• Venuto Domenic A

Classifications

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/0245 Primary

  Surveys · CPC title

• G06Q30/0261

  based on user location · CPC title