Systems and methods for location-based advertising

Patent metadata

Field	Value
Publication number	US-10915926-B2
Application number	US-201213714185-A
Country	US
Kind code	B2
Filing date	Dec 13, 2012
Priority date	Jun 29, 2012
Publication date	Feb 9, 2021
Grant date	Feb 9, 2021

Abstract

Systems and methods are provided for location-based advertisements. In accordance with one exemplary implementation, a method is provided for providing advertisements to a user of a navigation system. The method may include identifying high-value intersections in a map. The method may also include identifying, based on the high-value intersections, a set of landmark locations and associating the landmark locations with the high-value intersections in a database. The method may also include detecting at least one of the high-value intersections in a route requested by the user. The method may also include presenting, on a device of the user, an advertisement associated with at least one landmark location while presenting maneuver information for the at least one high-value intersection.

First claim

What is claimed is:

1. A method, comprising:
querying, by a device, one or more databases to generate a set of intersections on a map,
the set of intersections including information related to:
traffic volume data,
frequency of use, and
demographic information;

analyzing, by the device, at least one of:
the traffic volume data,
the frequency of use, or
the demographic information associated with the set of intersections to identify a plurality of target intersections in the set of intersections for a navigated route;

identifying, by the device and based on the plurality of target intersections, a set of landmark locations;
detecting, by the device, at least one target intersection of the plurality of target intersections in a route requested by a user device of a user,
the at least one target intersection comprising a plurality of intersecting roads, and
the at least one target intersection being associated with metadata including information identifying at least one of:
a classification of each of the plurality of intersecting roads,
a latitude and longitude of the at least one target intersection,
a name of each of the plurality of intersecting roads,
a traffic messaging channel (TMC) code, or
an open location referencing (OpenLR) code;

receiving, by the device, GPS signals from a GPS system for determining a location of the user device;
determining, by the device, that the user device is within a predetermined distance to the at least one target intersection of the plurality of target intersections in the route requested by the user device of the user;
auctioning, by the device, an advertisement space to a plurality of advertisers for presenting an advertisement associated with at least one landmark location, of the set of landmark locations, associated with the route that includes the at least one target intersection;
receiving, by the device and based on detecting the at least one target intersection, a request from at least one advertiser of the plurality of advertisers to reference at least one landmark location associated with the at least one advertiser, of the set of landmark locations, in association with a particular guidance maneuver of a plurality of guidance maneuvers,
the plurality of guidance maneuvers being associated with the route requested by the user device of the user,
the at least one advertiser offering a highest bid for the advertisement space; and

providing, by the device for display on the user device of the user and responsive to receiving the request from the at least one advertiser, the plurality of guidance maneuvers and the advertisement,
the advertisement being provided for display in association only with the particular guidance maneuver, and
the advertisement being provided in relation to directions from the particular guidance maneuver to the at least one landmark location.

2. The method of claim 1 , wherein the advertisement comprises a logo.

3. The method of claim 1 , wherein the advertisement comprises a coupon for at least one of a product or a service sold at the at least one landmark location.

4. The method of claim 1 , wherein the advertisement comprises a digital representation of the advertisement.

5. The method of claim 1 , wherein identifying the set of landmark locations comprises:
querying a road database to identify landmark locations within a particular distance around at least one of the target intersections.

6. The method of claim 1 , wherein identifying the set of landmark locations comprises:
querying a road database to identify one or more landmark locations within a radius of time around at least one of the plurality of target intersections.

7. The method of claim 1 , further comprising:
receiving payment for the advertisement from the at least one advertiser associated with the at least one landmark location,
the at least one landmark location being associated with the at least one target intersection.

8. The method of claim 1 , further comprising:
storing candidate landmark locations associated with each of the plurality of targeted intersections,
wherein the candidate landmark locations are updated at periodic time intervals.

9. The method of claim 1 , further comprising:
querying at least one vendor that is not associated with the at least one landmark location;
receiving an indication that a vendor, of the at least one vendor, would like to advertise;
identifying at least one additional landmark location associated with the vendor;
associating the at least one additional landmark location with the at least one target intersection; and
storing an association between the at least one additional landmark location and the at least one target intersection.

10. The method of claim 1 , wherein set of landmark locations are identified based on a road database.

11. A device, comprising:
one or more memories; and
one or more processors, communicatively coupled to the one or more memories, to:
query one or more databases to generate a set of intersections on a map,
the set of intersections including information related to:
traffic volume data,
frequency of use, and
demographic information;

analyze at least one of:
the traffic volume data,
the frequency of use, or the demographic information to identify a plurality of target intersections from the set of intersections in the map;

identify, based on the plurality of target intersections, a set of landmark locations;
detect at least one target intersection of the plurality of target intersections in a route requested by a user device of a user,
the at least one target intersection comprising a plurality of intersecting roads, and
the at least one target intersection being associated with metadata including information identifying at least one of:
a classification of each of the plurality of intersecting roads,
a latitude and longitude of the at least one target intersection,
a name of each of the plurality of intersecting roads,
a traffic messaging channel (TMC) code, or
an open location referencing (OpenLR) code;

receive GPS signals from a GPS system for determining a location of the user device;
determine that the user device is within a predetermined distance to the at least one target intersection of the plurality of target intersections in the route requested by the user device of the user;
auctioning an advertisement space to a plurality of advertisers for presenting an advertisement associated with at least one landmark location, of the set of landmark locations, associated with the route that includes the at least one target intersection;
receive, based on detecting the at least one target intersection, a request from at least one advertiser of the plurality of advertisers to reference at least one landmark location associated with the at least one advertiser, of the set of landmark locations, in association with a particular guidance maneuver of a plurality of guidance maneuvers,
the plurality of guidance maneuvers being associated with the route requested by the user device of the user,
the at least one advertiser offering a highest bid for the advertisement space; and

providing, for display on the user device of the user and responsive to receiving the request from the at least one advertiser, the plurality of guidance maneuvers and the advertisement,
the advertisement being provided for display in association only with the particular guidance maneuver, and
the advertisement being provided in relation to directions from the particular guidance maneuver to the at least one landmark location.

12. The device of claim 11 , wherein the advertisement co

Assignees

• Mapquest Inc
• Verizon Patent & Licensing Inc

Inventors

• Mcdevitt Patrick Allan
• Gearhart G Duane
• O'Dwyer John Patrick

Classifications

• G06Q30/0259 Primary

  based on store location · CPC title

• G06Q30/0251

  Targeted advertisements · CPC title

• G06Q30/0261

  based on user location · CPC title