Method and apparatus for guiding service flow

Patent metadata

Field	Value
Publication number	US-10915925-B2
Application number	US-201916562911-A
Country	US
Kind code	B2
Filing date	Sep 6, 2019
Priority date	Mar 9, 2017
Publication date	Feb 9, 2021
Grant date	Feb 9, 2021

Abstract

In an implementation, guiding a service flow is described. Historical behavior data of one or more users who use a target service is obtained for the target service. The historical behavior data is analyzed to obtain one or more user features. One or more target users are selected from one or more users who do not use the target service based on the one or more user features. Each target user has at least one of the one or more user features. Service flow guiding information is sent to each target user. The service flow guiding information guides each target user to use the target service.

First claim

What is claimed is:

1. A computer-implemented method, comprising:
registering, by an application system, a plurality of users, wherein the plurality of registered users of the application system include one or more first users who use an online payment service of the application system and one or more second users who do not use the online payment service of the application system, the online payment service of the application system includes at least one of a water bill payment service, an electricity bill payment service, a gas bill payment service, or a cable television bill payment service, each registered user of the plurality of registered users has an application of the application system installed on an electronic device associated with the registered user, the installed application includes a service portal of the online payment service, and a first user uses the online payment service to pay a bill through a service portal on an application installed on an electronic device associated with the first user;
obtaining, by the application system and for the online payment service of the application system, historical behavior data of the one or more first users who use the online payment service;
analyzing, by the application system, the historical behavior data to obtain one or more user features, wherein the one or more user features include a geographical range that the one or more first users who use the online payment service are located within;
identifying, by the application system and from the plurality of registered users, the one or more second users who do not use the online payment service based on stored data associated with the plurality of registered users, wherein the one or more first users who use the online payment service and the one or more second users who do not use the online payment service are located in the same geographical range;
selecting, by the application system and from the one or more second users who do not use the online payment service, one or more target users based on the one or more user features, wherein each target user has at least one of the one or more user features;
sending, by the application system and to the one or more first users who use the online payment service, one or more bill reminders associated with the online payment service;
sending, by the application system, service flow guiding information to each target user, wherein the service flow guiding information guides each target user to use the online payment service through a service portal on an application installed on an electronic device associated with the target user; and
in response to at least one target user using the online payment service based on the service flow guiding information, updating, by the application system, the one or more first users who use the online payment service to include the at least one target user.

2. The computer-implemented method of claim 1 , wherein selecting one or more target users comprises selecting one or more users located within the geographical range as the one or more target users.

3. The computer-implemented method of claim 1 , wherein analyzing the historical behavior data to obtain one or more user features comprises:
obtaining, based on the historical behavior data, the geographical range that the one or more first users who use the online payment service are located within and a service institution corresponding to the online payment service; and
obtaining, based on the geographical range and the service institution, a geographical range in a service coverage area of the service institution; and
wherein selecting one or more target users comprises selecting one or more users located within the geographical range in the service coverage area of the service institution as the one or more target users.

4. The computer-implemented method of claim 1 , wherein selecting one or more target users comprises:
selecting, from the one or more second users who do not use the online payment service, one or more potential users based on the one or more user features, wherein each potential user has at least one of the one or more user features;
obtaining historical behavior data of the one or more potential users; and
selecting, from the one or more potential users and based on the historical behavior data of the one or more potential users, one or more users who are inclined to use the online payment service as the one or more target users.

5. The computer-implemented method of claim 4 , wherein the historical behavior data of the one or more potential users include historical publishing information of the one or more potential users, and wherein selecting one or more users who are inclined to use the online payment service as the one or more target users comprises:
for each particular potential user:
determining whether historical publishing information of the particular potential user indicates that the particular potential user expects to use the online payment service; and
in response to determining that the historical publishing information of the particular potential user indicates that the particular potential user expects to use the online payment service, determining the particular potential user as a target user.

6. The computer-implemented method of claim 4 , wherein the historical behavior data of the one or more potential users include user activeness information and feedback behavior information for historical marketing, and wherein selecting one or more users who are inclined to use the online payment service as the one or more target users comprises:
for each particular potential user:
determining whether user activeness information of the particular potential user indicates that the particular potential user is active in service activeness and whether feedback behavior information for historical marketing of the particular potential user indicates that the particular potential user is active in marketing feedback; and
in response to determining that the user activeness information of the particular potential user indicates that the particular potential user is active in service activeness and that the feedback behavior information for historical marketing of the particular potential user indicates that the particular potential user is active in marketing feedback, determining the particular potential user as a target user.

7. The computer-implemented method of claim 1 , wherein the service flow guiding information includes associated service flow guiding information, and wherein the associated service flow guiding information guides each target user to use an associated service associated with the online payment service.

8. A non-transitory, computer-readable medium storing one or more instructions executable by a computer system to perform operations comprising:
registering, by an application system, a plurality of users, wherein the plurality of registered users of the application system include one or more first users who use an online payment service of the application system and one or more second users who do not use the online payment service of the application system, the online payment service of the application system includes at least one of a water bill payment service, an electricity bill payment service, a gas bill payment service, or a cable television bill payment service, each registered user of the plurality of registered users has an application of the application system installed on an electronic device associated with the registered user, the installed application includes a service portal of the online payment service, and a first user uses the online payment service to pay a bill through a service portal on an application installed on an electronic de

Assignees

• Alibaba Group Holding Ltd

Inventors

• Ding Weiwei
• Tao Chen
• Jin Feng
• Lu Zhenyu
• Wen Jiajun
• Du Yonggang
• He Wenming
• Feng Zhaolin
• Yang Zhirong
• Yang Kai

Classifications

• H04L67/51 Primary

  Discovery or management thereof, e.g. service location protocol [SLP] or web services · CPC title

• H04L67/55

  Push-based network services · CPC title

• G06Q30/04

  Billing or invoicing · CPC title

• G06Q30/0251 Primary

  Targeted advertisements · CPC title

• G06Q30/0282

  Rating or review of business operators or products · CPC title