Methods, systems, and computer readable media for suppressing cookie based advertisement retargeting

Patent metadata

Field	Value
Publication number	US-10909570-B2
Application number	US-201615374653-A
Country	US
Kind code	B2
Filing date	Dec 9, 2016
Priority date	Dec 9, 2016
Publication date	Feb 2, 2021
Grant date	Feb 2, 2021

Abstract

Methods, systems, and computer readable media for suppressing cookie based advertisement retargeting are disclosed. One method includes receiving a digital identifier and a merchant identifier associated with a purchase transaction. The method further includes determining, using the digital identifier and the merchant identifier, whether a cookie exists for advertisement retargeting related to the digital identifier and the merchant identifier. The method also includes in response to determining that the cookie exists for advertisement retargeting related to the digital identifier and the merchant identifier, sending suppression information for suppressing advertisement retargeting associated with the cookie.

First claim

What is claimed is:

1. A method for suppressing advertisement retargeting, the method comprising:
at a marketing and customer relationship management (MCRM) platform comprising a linkage server and a retargeting server:
at the linkage server, wherein the linkage server is configured to communicate with the retargeting server that controls advertisement retargeting to a plurality of users and to communicate with a transactions server in a payment network:
receiving cookie data from the retargeting server, wherein the cookie data indicates a set of cookies for advertisement retargeting to the plurality of users;
receiving, from the transactions server, digital identifiers and merchant identifiers associated with purchase transactions involving the plurality of users;
determining, using the cookie data, the digital identifiers, and the merchant identifiers, cookies of the set of cookies for advertisement retargeting are no longer needed, wherein at least one of the cookies is associated with a first user that is different from a second user associated with another of the cookies; and
in response to determining that the cookies for advertisement retargeting are no longer needed, sending, to the retargeting server, suppression information for suppressing advertisement retargeting associated with the cookies, wherein the suppression information indicates users' devices that are not to receive targeted advertisements; and

at the retargeting server:
receiving the suppression information; and
suppressing, using the suppression information, advertisement retargeting associated with the cookies.

2. The method of claim 1 wherein suppressing advertisement retargeting associated with the cookies includes providing, to a requesting entity, advertisement information for a first product that is different from a second product indicated in one of the cookies.

3. The method of claim 1 wherein the suppression information includes a cookie identifier, a user identifier, a device identifier, or one of the merchant identifiers.

4. The method of claim 1 wherein one of the digital identifiers includes a user identifier, a device identifier, a transaction identifier, a payment instrument identifier, or a cookie identifier.

5. The method of claim 1 wherein one of the merchant identifiers includes a merchant uniform resource locator (URL), a tax identifier number, a merchant name, a product or service identifier, a merchant number, or a merchant location.

6. The method of claim 1 wherein one of the digital identifiers is a device identifier and wherein determining that at least one of the cookies for advertisement retargeting is no longer needed includes identifying, in a data set, a data entry associated with the device identifier and one of the merchant identifiers, wherein the data entry includes a cookie identifier and user information.

7. The method of claim 1 wherein one of the digital identifiers is a cookie identifier and wherein determining that at least one of the cookies for advertisement retargeting is no longer needed includes identifying, in a data set, a data entry associated with the cookie identifier and one of the merchant identifiers, wherein the data entry includes a matching cookie identifier and user information.

8. The method of claim 7 wherein the user information includes a transactions history, an age range, an occupation, a credit history, a device identifier, or a user identifier.

9. A system for suppressing cookie based advertisement retargeting, the system comprising:
a marketing and customer relationship management (MCRM) platform comprising a linkage server and a retargeting server:
the linkage server is configured to communicate with a retargeting server that controls advertisement retargeting and to communicate with a transactions server in a payment network, the linkage server comprising:
a memory;
at least one processor; and
a retargeting suppression engine implemented using the at least one processor and the memory, wherein the retargeting suppression engine is configured for:
receiving cookie data from a retargeting server, wherein the cookie data indicates a set of cookies for advertisement retargeting;
receiving, from the transactions server, digital identifiers and merchant identifiers associated with purchase transactions involving a plurality of users;
determining, using the cookie data, the digital identifiers, and the merchant identifiers, cookies of the set of cookies for advertisement retargeting are no longer needed, wherein at least one of the cookies is associated with a first user that is different from a second user associated with another of the cookies; and
in response to determining that the cookies for advertisement retargeting are no longer needed, sending suppression information for suppressing advertisement retargeting associated with the cookies, wherein the suppression information indicates users' devices that are not to receive targeted advertisements; and

the retargeting server configured for:
receiving the suppression information; and
suppressing, using the suppression information, advertisement retargeting associated with the cookies.

10. The system of claim 9 wherein suppressing advertisement retargeting associated with the cookies includes providing, to a requesting entity, advertisement information for a first product that is different from a second product indicated in one of the cookies.

11. The system of claim 9 wherein the suppression information includes a cookie identifier, a user identifier, a device identifier, or one of the merchant identifiers.

12. The system of claim 9 wherein one of the digital identifiers includes a user identifier, a device identifier, a transaction identifier, a payment instrument identifier, or a cookie identifier.

13. The system of claim 9 wherein one of the merchant identifiers includes a merchant uniform resource locator (URL), a merchant name, a tax identifier number, a product or service identifier, a merchant number, or a merchant location.

14. The system of claim 9 wherein one of the digital identifiers is a device identifier and wherein determining that at least one of the cookies for advertisement retargeting is no longer needed includes identifying, in a data set, a data entry associated with the device identifier and one of the merchant identifiers, wherein the data entry includes a cookie identifier and user information.

15. The system of claim 9 wherein one of the digital identifiers is a cookie identifier and wherein determining that at least one of the cookies for advertisement retargeting is no longer needed includes identifying, in a data set, a data entry associated with the cookie identifier and one of the merchant identifiers, wherein the data entry includes a matching cookie identifier and user information.

16. The system of claim 15 wherein the user information includes a transactions history, an age range, an occupation, a credit history, a device identifier, or a user identifier.

17. One or more non-transitory computer readable media storing instructions for at least one processor that, when executed by the at least one processor, cause the at least one processor to suppress advertisement retargeting by performing operations comprising:
at a marketing and customer relationship management (MCRM) platform comprising a linkage server and a retargeting server:
at the linkage server, wherein the linkage server is configured to communicate with the retargeting server that controls advertisement retargeting to a plurality of users and to communicate with

Assignees

• Mastercard International Inc

Inventors

• Srivastava Shubhra
• Bernard Serge

Classifications

• G06Q30/0251 Primary

  Targeted advertisements · CPC title

• G06Q30/0601

  Electronic shopping [e-shopping] · CPC title