Digital content generation based on user feedback

Patent metadata

Field	Value
Publication number	US-10896444-B2
Application number	US-201715413469-A
Country	US
Kind code	B2
Filing date	Jan 24, 2017
Priority date	Jan 24, 2017
Publication date	Jan 19, 2021
Grant date	Jan 19, 2021

Abstract

A computer program product for computer generation of digital content, said computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a processing resource to cause the processing resource to determine demographic designators associated with users of user devices that render interactive digital contents; group together similar input questions input into the interactive digital contents of the user devices; for each group of similar questions, create an answer to each group of similar questions; create a script from each answer; record each script and the corresponding group of similar input questions in a data repository; and insert a script from the data repository into a digital content template.

First claim

What is claimed is:

1. A system comprising:
one or more storage devices configured to store a demographic and query/answer database and a script database;
an interactive content generator coupled to the storage devices and configured to:
generate interactive digital content for playback on a user device, wherein the interactive digital content includes information determined to be of potential interest to the user and having a format enabling the user to interact with the interactive digital content via the user device;
receive input questions through the interactive digital content;
determine demographic designators associated with the questions;
group together similar input questions; and
create an answer for each group of similar input questions, the answer corresponding to at least one of the determined demographic designators;
store each answer and the corresponding group of similar input questions along with an association to at least one of the determined demographic designators in the demographic and query/answer database for each group of similar questions;

a script generator coupled to the storage devices and configured to:
create a script from each answer, wherein each script is media that is one or more of audio data, video data, text data, or graphics data; and
record each script in the script database along with an association to the corresponding at least one of the determined demographic designators and the corresponding group of similar input questions; and

a digital content generator coupled to the storage devices and configured to:
receive a digital content template from a content provider, wherein the digital content template is received from a content provider to cause the system to generate digital content by modifying the digital content template according to a determined target demographic;
select a script from the script database based on the target demographic, wherein the script is selected based on the answers stored by the interactive content generator in response to interaction with the interactive digital content;
modify the digital content template according to the selected script to include media of the selected script to create an instance of the digital content template targeted to the target demographic; and
transmit the modified digital content template.

2. The system of claim 1 , wherein the digital content template includes information indicative of a commercial.

3. The system of claim 1 , wherein the script generator is further configured to record each script into the script database along with a demographic designator.

4. The system of claim 3 , wherein the digital content generator is further configured to determine a viewer demographic for use as the target demographic and select from the script database the script to be inserted using the determined viewer demographic.

5. The system of claim 1 , wherein the interactive content generator is further configured to group together similar input questions through at least one of machine learning and natural language clustering.

6. The system of claim 1 , wherein the interactive content generator is further configured to create an alphanumeric character stream that represents the answer to each group of similar questions through access of a database of questions and answers and selection of an answer from the database.

7. The system of claim 1 , wherein the digital content generator modifies the digital content template according to the selected script to include media of the selected script by:
detecting an embedded tag included in the digital content template, the embedded tag specifying where the selected script is to be inserted into the digital content template; and
inserting the selected script into the digital content template at the location specified by the embedded tag.

8. The system of claim 7 , wherein the digital content generator further modifies the digital content template according to a second selected script to include media of the second selected script by:
detecting a second embedded tag included in the digital content template, the second embedded tag specifying where the second selected script is to be inserted into the digital content template; and
inserting the second selected script into the digital content template at the location specified by the second embedded tag.

9. The system of claim 7 , wherein inserting the selected script into the digital content template at the location specified by the embedded tag includes merging the selected script with the digital content template.

10. The system of claim 7 , wherein inserting the selected script into the digital content template at the location specified by the embedded tag includes removing and overwriting at least a portion of the digital content template with the selected script.

11. A computer program product for computer generation of digital content, said computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a processing resource to cause the processing resource to:
receive input questions via interactive digital contents rendered by user devices;
determine demographic designators associated with users of the user devices that render the interactive digital contents, wherein the interactive digital contents include information determined to be of potential interest to the users and having a format enabling the users to interact with the interactive digital content via the user devices;
group together similar input questions input into the interactive digital contents of the user devices;
create an answer to each group of similar questions, the answer corresponding to at least one of the determined demographic designators;
create a script from each answer, wherein each script is media that is one or more of audio data, video data, text data, or graphics data;
record each script along with an association to the corresponding at least one of the determined demographic designators and the corresponding group of similar input questions in a data repository;
receive a digital content template, wherein the digital content template is received from a content provider to cause the system to generate digital content by modifying the digital content template according to a determined target demographic;
select a script from the data repository based on the target demographic, wherein the script is selected based on the answers stored by the interactive content generator in response to interaction with the interactive digital content;
generate the digital content by modifying the digital content template according to the selected script to target the digital content to the target demographic; and
transmit the modified digital content template.

12. The computer program product of claim 11 , wherein the program instructions cause the processing resource to:
include a demographic designator with each script recorded into the data repository;
determine a viewer demographic; and
use the determined viewer demographic to select from the data repository the script to be inserted.

13. The computer program product of claim 11 , wherein each demographic designator is indicative of at least one of age, location of the user device, and educational background.

14. The computer program product of claim 11 , wherein the program instructions cause the processing resource to group together similar input questions through at least one of machine learning and natural language clustering.

15. The computer program product of claim 11 , w

Assignees

• IBM

Inventors

• Byron Donna K
• Dimascio Carmine M
• Johnson Benjamin L
• Pinel Florian

Classifications

• G06Q30/0269 Primary

  based on user profile or attribute · CPC title

• G06N20/00

  Machine learning · CPC title

• G06N5/04

  Inference or reasoning models · CPC title

• G06Q30/0277

  Online advertisement · CPC title

• G06F16/358

  Browsing; Visualisation therefor · CPC title