Multimedia information processing method, apparatus, and device, and storage medium

Patent metadata

Field	Value
Publication number	US-10878461-B2
Application number	US-201916240531-A
Country	US
Kind code	B2
Filing date	Jan 4, 2019
Priority date	Oct 27, 2016
Publication date	Dec 29, 2020
Grant date	Dec 29, 2020

Abstract

Embodiments of the present disclosure disclose a method and an apparatus. The apparatus includes interface circuitry and processing circuitry. The processing circuitry obtains attribute information of multimedia information associated with a multimedia provider. The attribute information includes website information of a website used to display the multimedia information and identifier (ID) information associated with the multimedia information. The processing circuitry generates a machine-readable identification code to be scanned by a user device of a user based on at least the website information. Based on the ID information, the processing circuitry obtains a first image corresponding to the multimedia information. The processing circuitry determines an image area in the first image in which the machine-readable identification code is to be inserted. The processing circuitry inserts the machine-readable identification code into the image area to generate a second image. The interface circuitry sends the second image to the multimedia provider.

First claim

What is claimed is:

1. A method for processing multimedia information, comprising:
obtaining, by processing circuitry of an apparatus, attribute information of the multimedia information that is associated with a multimedia provider, the attribute information including website information of a website used to display the multimedia information and identifier (ID) information associated with the multimedia information;
generating, by the processing circuitry, a machine-readable identification code to be scanned by a user device of a user based on at least the website information;
obtaining a first image corresponding to the multimedia information based on the ID information;
determining, by the processing circuitry, an image area in the first image in which the machine-readable identification code is to be inserted;
inserting, by the processing circuitry, the machine-readable identification code into the image area of the first image to generate a second image that includes the machine-readable identification code;
generating a first delivery request that includes the first image and a corresponding first delivery rule and sending the first delivery request to a multimedia delivery platform that delivers the multimedia information, the first delivery rule indicating that the first image is to be delivered to the user device which is a mobile device; and
generating a second delivery request that includes the second image and a corresponding second delivery rule and sending the second delivery request to the multimedia delivery platform, the second delivery rule indicating that the second image is to be delivered to a non-mobile display device.

2. The method according to claim 1 , further comprising:
receiving, by interface circuitry, a request for the second image from the multimedia provider, the request for the second image including the attribute information; and
the obtaining includes obtaining the attribute information from the request for the second image.

3. The method according to claim 2 , further comprising:
generating a response to the request for the second image, the response including the second image; and
sending the response to the multimedia provider.

4. The method according to claim 2 , further comprising:
obtaining landing page information of the website and playback scenario information for playback of the multimedia information; and
generating the website information based on the landing page information and the playback scenario information.

5. The method according to claim 1 , wherein the determining the image area in the first image comprises:
performing color identification on the first image;
obtaining an empty window area in the first image based on the color identification, the empty window area not including characters and color differences of pixels in the empty window area being within a threshold range; and
selecting the empty window area to be the image area in the first image.

6. The method according to claim 5 , wherein a number of the pixels in the empty window area is larger than a preset threshold.

7. The method according to claim 1 , further comprising:
receiving an access request from the user, the access request including the web site information corresponding to the machine-readable identification code;
obtaining information to be displayed from the website based on the website information, the information to be displayed being related to the multimedia information; and
sending the information to be displayed to the user.

8. The method according to claim 1 , wherein the machine-readable identification code is a two-dimensional barcode.

9. The method according to claim 8 , further comprising:
generating the two-dimensional barcode based on a Uniform Resource Locator (URL) that includes a subject ID parameter and a placement ID parameter, the subject ID parameter including landing page information of the website and the placement ID parameter including playback scenario information for playback of the multimedia information.

10. The method according to claim 1 , wherein the multimedia information is in a form of a video, and the first image is a last frame of image in the video.

11. The method according to claim 10 , wherein the second image is configured to be displayed for a predetermined time that is at least one minute.

12. An apparatus for processing multimedia information, comprising:
processing circuitry configured to:
obtain attribute information of the multimedia information that is associated with a multimedia provider, the attribute information including website information of a website used to display the multimedia information and identifier (ID) information associated with the multimedia information;
generate a machine-readable identification code to be scanned by a user device of a user based on at least the website information;
obtain a first image corresponding to the multimedia information based on the ID information;
determine an image area in the first image in which the machine-readable identification code is to be inserted; and
insert the machine-readable identification code into the image area of the first image to generate a second image that includes the machine-readable identification code;
generate a first delivery request that includes the first image and a corresponding first delivery rule and send the first delivery request to a multimedia delivery platform that delivers the multimedia information, the first delivery rule indicating that the first image is to be delivered to the user device which is a mobile device; and
generate a second delivery request that includes the second image and a corresponding second delivery rule and send the second delivery request to the multimedia delivery platform, the second delivery rule indicating that the second image is to be delivered to a non-mobile display device.

13. The apparatus according to claim 12 , wherein further comprising:
interface circuitry configured to receive a request for the second image from the multimedia provider, the request for the second image including the attribute information, wherein
the processing circuitry is further configured to obtain the attribute information from the request for the second image.

14. The apparatus according to claim 13 , further configured to:
generate a response to the request for the second image, the response including the second image; and
send the response to the multimedia provider.

15. The apparatus according to claim 13 , further configured to:
obtain landing page information of the website and playback scenario information for playback of the multimedia information; and
generate the website information based on the landing page information and the playback scenario information.

16. The apparatus according to claim 12 , wherein the processing circuitry is further configured to:
perform color identification on the first image;
obtain an empty window area in the first image based on the color identification, the empty window area not including characters and color differences of pixels in the empty window area being within a threshold range; and
select the empty window area to be the image area in the first image.

17. The apparatus according to claim 16 , wherein a number of the pixels in the empty window area is larger than a preset threshold.

18. The apparatus according to claim 12 , further configured to:
receive an access request from the user, the access request including the website information corresponding to the machine-readabl

Assignees

• Tencent Tech Shenzhen Co Ltd

Inventors

• Wang Qian
• Jin Qi
• Yang Chenjun
• Chen Zhengyun
• Zheng Can
• Chen Junliang
• Li Wenji
• Zhang Xiaolu
• Tang Shaogang
• Li Huijuan
• Li Yikun

Classifications

• G06Q30/0276 Primary

  Advertisement creation · CPC title

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/0267

  Wireless devices · CPC title

• G06F16/9554

  by using bar codes · CPC title

• G06T7/90

  Determination of colour characteristics · CPC title