Digital overlay offers on connected media devices

Patent metadata

Field	Value
Publication number	US-10863222-B2
Application number	US-201916388070-A
Country	US
Kind code	B2
Filing date	Apr 18, 2019
Priority date	Sep 18, 2015
Publication date	Dec 8, 2020
Grant date	Dec 8, 2020

Abstract

A computing device includes memory for storing commercial metadata and offer metadata harvested from within an offer distribution network. A processor compares the commercial metadata related to a broadcast commercial to be streamed to a client media device with the offer metadata related to available offers from offer providers, to generate a comparison. The processor then selects an offer from the available offers based on the comparison; determines when and over what video stream the broadcast commercial is to be streamed; detects that a screen device is paired to the client media device; and delivers the offer to a display of the screen device during streaming of the broadcast commercial over the video stream to the client media device. When a user of the screen device selects an indicia of the offer, the offer is collected into a virtual wallet from which the offer can be redeemed in various ways.

First claim

What is claimed is:

1. A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising:
receiving:
a broadcast commercial from a broadcast stream to be streamed to a client media device; and
available offers from at least one offer provider of an offer distribution network;

identifying, using automatic content recognition, commercial metadata related to the broadcast commercial;
using the identified commercial metadata to determine whether the available offers comprise one or more direct offers, the one or more direct offers having offer metadata matching commercial metadata of the broadcast commercial, the commercial metadata defining a brand or an entity associated with the broadcast commercial;
based on whether the available offers comprise the one or more direct offers, selecting a targeted offer, wherein selecting the targeted offer comprises:
responsive to determining that the available offers comprise the one or more direct offers, using the identified commercial metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data comprises one or more of brand and entity information, and
responsive to determining that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data; and

automatically delivering the selected targeted offer to the client media device such that, while the broadcast commercial is being streamed to and displayed by the client media device, the client media device displays the selected targeted offer as an overlay or a pop-up advertisement over the broadcast commercial.

2. The non-transitory computer readable medium of claim 1 , the set of acts further comprising:
delivering the selected targeted offer over a personal area network to a display of a screen device such that, while the broadcast commercial is being streamed to and displayed by the client media device, the screen device displays the selected targeted offer.

3. The non-transitory computer readable medium of claim 1 , wherein the selected targeted offer is automatically delivered with an advertising identifier, the advertising identifier configured to track redemption of the selected targeted offer.

4. The non-transitory computer readable medium of claim 1 , wherein using the identified commercial metadata and at least the first type of data to select the targeted offer from the one or more direct offers comprises using the identified commercial metadata, offer metadata for the one or more direct offers, and the second type of data to select the targeted offer from the one or more direct offers, and
wherein the second type of data comprises user metadata indicating a preference for offer content.

5. The non-transitory computer readable medium of claim 1 , wherein the second type of data comprises user metadata, and
wherein using the second type of data to select the targeted offer from the available offers comprises using, from the user metadata, one or more of (i) a purchase history, (ii) a user history of interaction with offers, (iii) geo-location information, or (iv) user profile factors, to select the targeted offer.

6. A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising:
identifying whether available offers from at least one offer provider of an offer distribution network comprise one or more direct offers, the one or more direct offers having corresponding offer metadata matching a threshold amount of commercial metadata of a corresponding broadcast commercial to be streamed to a client media device, wherein the commercial metadata comprises at least two of:
an entity associated with the corresponding broadcast commercial;
a product or service associated with the corresponding broadcast commercial; or
a category associated with the corresponding broadcast commercial;

identifying, using automatic content recognition, the commercial metadata from the corresponding broadcast commercial based on a video stream broadcast to the client media device;
based on whether the available offers comprise the one or more direct offers, selecting a targeted offer, wherein selecting the targeted offer comprises:
responsive to identifying that the available offers comprise the one or more direct offers, using the identified commercial metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data comprises one or more of brand and entity information, and
responsive to identifying that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data;

automatically delivering the selected targeted offer to the client media device such that, while the broadcast commercial is being streamed to and displayed by the client media device, the client media device displays the selected targeted offer as an overlay or a pop-up advertisement over the corresponding broadcast commercial; and
delivering the selected targeted offer over a personal area network to a display of a screen device such that, while the corresponding broadcast commercial is being streamed to and displayed by the client media device, the screen device displays the selected targeted offer.

7. The non-transitory computer readable medium of claim 6 , the set of acts further comprising:
harvesting the commercial metadata from a plurality of sources, including multiple channels of streaming media; and
indexing the commercial metadata such that the commercial metadata is searchable.

8. The non-transitory computer readable medium of claim 6 , the set of acts further comprising:
detecting that the screen device is paired to the client media device via the personal area network;
detecting selection of the selected targeted offer displayed on the client media device and the screen device by the screen device; and
facilitating transfer of a digital version of the selected targeted offer to a virtual wallet accessible through the screen device.

9. A method comprising:
identifying, by a processor, whether available offers from at least one offer provider of an offer distribution network comprise one or more direct offers, the one or more direct offers having corresponding offer metadata matching a threshold amount of commercial metadata of a corresponding broadcast commercial to be streamed to a client media device, wherein the commercial metadata comprises at least two of:
an entity associated with the corresponding broadcast commercial;
a product or service associated with the corresponding broadcast commercial; or
a category associated with the corresponding broadcast commercial;

identifying, by the processor, using automatic content recognition, the commercial metadata from the corresponding broadcast commercial based on a video stream broadcast to the client media device;
based on whether the available offers comprise the one or more direct offers, selecting, by the processor, a targeted offer, wherein selecting the targeted offer comprises:
responsive to identifying that the available offers comprise the one or more direct offers, using the identified commercial metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data com

Assignees

• Nielsen Co Us Llc

Inventors

• Evans David John
• Greenway Thomas
• Spicer Martin Ian

Classifications

• H04N21/44224

  Monitoring of user activity on external systems, e.g. Internet browsing · CPC title

• H04N21/41265

  having a remote control device for bidirectional communication between the remote control device and client device (unidirectional remote control device H04N21/42204) · CPC title

• H04N21/431

  Generation of visual interfaces {for content selection or interaction}; Content or additional data rendering · CPC title

• H04N21/40

  Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof · CPC title

• H04N21/23

  Processing of content or additional data; Elementary server operations; Server middleware · CPC title