Adaptive video advertising using EAS pedestals or similar structure

Patent metadata

Field	Value
Publication number	US-10853841-B2
Application number	US-201715418362-A
Country	US
Kind code	B2
Filing date	Jan 27, 2017
Priority date	Jan 29, 2016
Publication date	Dec 1, 2020
Grant date	Dec 1, 2020

Abstract

Adaptive system for communicating with a customer in a retail store environment includes a sensor disposed at a sensor location in a retail environment. The sensor location is selected so that the sensor captures information that facilitates identification of at least one trait associated with a customer located proximate to the sensor location. A processing system is configured to use the information to determine the at least one trait. Thereafter, in response to such determination, the processing system selectively determines a message or content selection to be displayed to the customer based at least in part on the at least one trait that has been identified.

First claim

We claim:

1. A system for directed advertising in a retail store environment, comprising:
at least one sensor that captures information that facilitates identification of at least one trait associated with a customer located proximate to the at least one sensor;
a video display device integrated into an Electronic Article Surveillance (EAS) pedestal disposed on a first major surface of the EAS pedestal, the video display device being visible to the customer proximate the sensor;
a camera arranged to capture a scene that faces a second major surface of the EAS pedestal opposed to the first major surface, and communicate the captured scene to the video display device to facilitate camouflaging the EAS pedestal by causing the EAS pedestal to appear to be transparent;
a processing system:
in communication with the at least one sensor, the video display device, and the camera, and
operative to:
receive, from the at least one sensor, the information that facilitates identification,
determine the at least one trait,
select content to be displayed on the video display device based at least in part on the at least one trait, and
communicate the selected content to the video display device; and

wherein the video display device is further operative to:
display the communicated selected content, and
display the communicated captured scene in an absence of communicated selected content.

2. The system according to 1 , wherein the at least one trait is selected from a group consisting of an identity of the customer, a travel direction of the customer, and a demographic characteristic of the customer.

3. The system according to 2 , wherein the at least one sensor is a video camera, and the information that facilitates identification comprises a facial image of the customer.

4. The system according to claim 2 , wherein the at least one sensor is a wireless network interface node.

5. The system according to 2 , wherein the demographic characteristic comprises an age, sex, and physical size of the customer.

6. The system according to 2 , further comprising a plurality of traffic sensors situated at traffic detection locations within the retail environment, wherein the plurality of traffic sensors are configured to communicate to the processing system customer traffic information at the various detection locations, and wherein the processing system selects the content selection based in part on the customer traffic information.

7. The system according to 2 , further comprising an inventory control system which determines an inventory condition associated with a plurality of products offered for sale in the retail environment, wherein the processing system selects the content selection based in part on the inventory condition of one or more of the plurality of products.

8. The system according to 2 , wherein the content selection comprises a customer greeting which includes a specific reference which is unique to the customer.

9. The system according to claim 1 , wherein the at least one sensor is integrated into the EAS pedestal.

10. The system according to claim 1 , wherein the content selection is further based on information indicating that an active security tag has been detected by the EAS pedestal.

11. The system according to claim 1 , wherein the display of the content selection is interrupted when an active security tag has been detected by the EAS pedestal.

12. The system according to claim 1 , wherein the displayed content selection is dynamically changed in response to the EAS pedestal's detection of an active security tag.

Assignees

• Fernandez Gilbert
• Perez Sergio M
• Passadore Dario
• Szklany Craig R
• Sensormatic Electronics Llc

Inventors

• Fernandez Gilbert
• Perez Sergio M
• Passadore Dario
• Szklany Craig R

Classifications

• H04W4/70

  Services for machine-to-machine communication [M2M] or machine type communication [MTC] · CPC title

• G06Q30/0269

  based on user profile or attribute · CPC title

• G06Q30/0259 Primary

  based on store location · CPC title

• G06Q30/0251 Primary

  Targeted advertisements · CPC title

• G08B13/2451

  Specific applications combined with EAS · CPC title