Information processing device, information processing method, program and storage medium

Patent metadata

Field	Value
Publication number	US-10846760-B2
Application number	US-201415027893-A
Country	US
Kind code	B2
Filing date	Oct 28, 2014
Priority date	Oct 28, 2014
Publication date	Nov 24, 2020
Grant date	Nov 24, 2020

Abstract

An advertisement delivery system 1 includes an information manager, a timing information retriever, a selection determiner, and a selection handling processor. When switching between images displayed in a partial area on a web page is performed, the information manager keeps information about a pre-switching image even after the switching. The timing information retriever retrieves the timing of the switching and the timing of a selection operation by a user on the area. When the timing information retriever retrieves the timing of the selection operation within a predetermined time length after the switching, the selection determiner makes a determination as to which of the pre-switching image and a post-switching image the selection operation is intended for. Based on the determination, the selection handling processor performs a selection handling process based on information about the pre-switching image or the post-switching image.

First claim

What is claimed is:

1. An information providing device for determining a selection operation with respect to a display which automatically displays one image after another in a partial area of a display area at a plurality of prearranged intervals, wherein the plurality of prearranged intervals includes a first interval, and wherein the first interval automatically begins at a first time and automatically ends at a second time, the information providing device comprising:
at least one memory configured to store computer program code; and
at least one processor configured to read said computer program code and operate according to said computer program code, said computer program code including:
display code configured to cause at least one of said at least one processor to automatically display a first image in the partial area of the display area beginning at a first time, and automatically display, instead of the first image, a second image in the partial area of the display area beginning at a second time after the first time, wherein the first image is associated with first information and the second image is associated with second information, wherein the second information is different from the first information,
receive code configured to cause at least one of said at least one processor to receive an information request based on the selection operation, by a user, in the partial area of the display area at a third time after the second time, and store a log relating to the information request in a log database,
selection determining code configured to cause at least one of said at least one processor to determine:
i) the selection operation is an operation to select the first image when a difference between the third time and the second time is less than a predetermined value, wherein the predetermined value is defined to detect that the third time occurred in less time after the second time than required to form an intention to select the second image, and
ii) the selection operation is an operation to select the second image when a difference between the third time and the second time is greater than or equal to the predetermined value, and

information processing code configured to cause at least one of said at least one processor to:
A) when the selection by the user corresponds to the first image:
obtain the first information associated with the first image, and
provide the first information via the display area, and
B) when the selection by the user corresponds to the second image:
obtain the second information associated with the second image, and
provide the second information via the display area.

2. The information providing device of claim 1 , wherein:
the display code is further configured to cause the information providing device to determine the selection operation by displaying a confirmation screen to the user; and
the receive code is configured to cause the information providing device to receive a second selection operation by the user.

3. The information providing device of claim 1 , wherein the display code is configured to cause the information providing device to determine the second time as the sum of the first time and a display time length, wherein the display time length is a maximum time length allocated to a display of one banner advertisement.

4. The information providing device of claim 1 , further comprising address obtaining code configured to cause at least one of said at least one processor to obtain the first information, wherein the first information includes a Uniform Resource Locator (URL) of a web page associated with the first image.

5. A method for determining a selection operation with respect to a display which automatically displays one image after another in a partial area of a display area at a plurality of prearranged intervals, wherein the plurality of prearranged intervals includes a first interval, and wherein the first interval automatically begins at a first time and automatically ends at a second time, the method to be performed by at least one processor, the method comprising:
automatically displaying a first image in the partial area of the display area beginning at a first time;
automatically displaying, instead of the first image, a second image in the partial area of the display area beginning at a second time after the first time, wherein the first image is associated with first information and the second image is associated with second information, wherein the second information is different from the first information;
receiving an information request based on the selection operation, by a user, in the partial area of the display area at a third time after the second time, and storing a log relating to the information request in a log database;
determining the selection operation is an operation to:
i) select the first image when a difference between the third time and the second time is less than a predetermined value, wherein the predetermined value is defined to detect that the third time occurred in less time after the second time than required to form an intention to select the second image, and
ii) select the second image when a difference between the third time and the second time is greater than or equal to the predetermined value;

A) when the selection by the user corresponds to the first image:
obtaining the first information associated with the first image, and
providing the first information via the display area; and

B) when the selection by the user corresponds to the second image:
obtaining the second information associated with the second image, and
providing the second information via the display area.

6. The method of claim 5 , further comprising:
confirming the intention of the user by displaying a confirmation screen to the user; and
receiving a second selection operation by the user.

7. The method of claim 5 , further comprising determining the second time as the sum of the first time and a display time length, wherein the display time length is a maximum time length allocated to a display of the first image.

8. The method of claim 5 , wherein the first information includes a universal record locator (URL) address associated with the first image.

9. An information providing device for determining a selection operation with respect to a display which automatically displays one image after another in a partial area of a display area at a plurality of prearranged intervals, wherein the plurality of prearranged intervals includes a first interval, and wherein the first interval automatically begins at a first time and automatically ends at a second time, the information providing device comprising:
at least one memory configured to store computer program code; and
at least one processor configured to read said computer program code and operate according to said computer program code, said computer program code including:
display code configured to cause at least one of said at least one processor to automatically display a first image in the partial area of the display area beginning at a first time, and automatically display, instead of the first image, a second image in the partial area of the display area beginning at a second time after the first time, wherein the first image is associated with first information and the second image is associated with second information, wherein the second information is different from the first information,
receive code configured to cause at least one of said at least one processor to receive an information request based on the selection operation, by a user, in the partial area of the display area at a third time after the second time, and store a log relating to the informat

Assignees

• Rakuten Inc

Inventors

• Taniuchi Akio
• Ando Asami

Classifications

• G06Q30/0272

  Period of advertisement exposure · CPC title

• G06Q30/0277 Primary

  Online advertisement · CPC title