Contextual content publishing system and method

Patent metadata

Field	Value
Publication number	US-10839403-B2
Application number	US-64754406-A
Country	US
Kind code	B2
Filing date	Dec 28, 2006
Priority date	Dec 28, 2006
Publication date	Nov 17, 2020
Grant date	Nov 17, 2020

Abstract

A method and a system for publishing contextual content. A method and a system maintain user profile information on a user of referrer content associated with a referrer system, the referrer content including a reference to a referee system. The method and system may transmit the user profile information to the referee system in response to the user using the reference to access the referee system. The referee system is to adapt content, presented to a user when accessing the referee system, based on the received user profile information.

First claim

What is claimed is:

1. A system comprising:
a content module comprising one or more processor devices configured to identify referrer content published by a referrer system to a user, the referrer content including a reference to a referee system;
a profile module comprising at least one computer processor configured to
collect user profile information about the user,
cause communication of a user profile availability indication from the referrer system to the referee system to indicate availability of the user profile information for the user, and
receive a communication from the referee system in response to the user profile availability indication, the communication indicating particular user profile information that is to be transmitted to the referee system;

a contextual provider module implemented by one or more computer processors configured to generate an extended universal resource locator (extended URL) based on the reference and including the particular user profile information indicated by the communication from the referee system; and
a publisher module comprising one or more computer processor devices configured to transmit the extended URL to the referee system in response to a selection of the reference by the user.

2. The system of claim 1 , wherein the publisher module is to publish the extended URL with the referrer content on a user device.

3. The system of claim 1 , wherein the reference is a hyperlink.

4. The system of claim 1 , wherein the referrer content is a website, web page or document.

5. The system of claim 1 , further including a tracking module to record behavior of the user relating to the referrer content.

6. The system of claim 1 , further including an external data collection module to access a third party profile database to obtain additional user profile information collected by the third party profile database, the third party profile database being separate from the referrer system, the referee system, and the user.

7. The system of claim 1 , wherein the extended URL comprises a path and a query string, the particular user profile information indicated in the query string.

8. The system of claim 1 , wherein the particular user profile information includes demographic information about the user.

9. The system of claim 8 , wherein the demographic information about the user is indicated in a query string in the extended URL.

10. The system of claim 8 , wherein the extended URL comprises a path and a query string, the demographic information about the user indicated in the query string.

11. The system of claim 8 , wherein the contextual provider module is configured to indicate the demographic information about the user in a query string in the extended URL.

12. A system comprising:
a user information module comprising at least one computer processor configured to:
receive from a referrer system a user profile availability indication that indicates availability of user profile information for a user to whom referrer content including a reference to a referee system is published,
in response to the user profile availability indication, transmit to the referrer system a communication indicating particular personal details from the user profile information that are to be transmitted to the referee system, and
receive an extended universal resource locator (extended URL) containing the particular personal details about the user, the referrer content including the extended URL of a referee system;

a URL parser comprising one or more processors configured to extract the particular personal details about the user from the extended URL;
a content module configured to adapt referee content based on the received particular personal details; and
a publisher module configured to present the adapted referee content to the user when the user accesses the referee system.

13. The system of claim 12 , further comprising a rules engine to apply predefined rules to the received particular personal details to enable the content module to adapt the content to suit the user.

14. The system of claim 12 , wherein the particular personal details about the user are received as part of a markup language.

15. The system of claim 12 , wherein the particular personal details include demographic information about the user.

16. A method comprising:
collecting user profile information about a user of referrer content published by a referrer system, the referrer content including a reference to a referee system;
causing communication of a user profile availability indication from the referrer system to the referee system to indicate availability of the user profile information for the user;
receiving from the referee system a communication in response to the user profile availability indication, the communication indicating particular user profile information that is to be transmitted to the referee system;
in an automated operation performed using one or more processors configured therefor, generating an extended universal resource locator (extended URL) based on the reference and including the particular user profile information indicated by the communication from the referee system; and
transmitting the extended URL to the referee system in response to a selection of the reference by the user.

17. The method of claim 16 , wherein the reference is a hyperlink.

18. The method of claim 16 , wherein the referrer content is a website, a web page or document.

19. The method of claim 16 , further including parsing the extended URL at the referee system to obtain the particular user profile information.

20. The method of claim 19 , further including applying predefined rules to the user profile information to obtain user content data and, based on the user content data, adapting referee content published by the referee system.

21. The method of claim 16 , wherein maintaining user profile information about the user includes recording viewing behavior between the user and the referrer content.

22. The method of claim 16 , wherein maintaining user profile information about the user includes accessing a third party profile database to obtain additional user profile information collected on the third party profile database, the third party profile database being separate from the referrer system, the referee system, and the user.

23. A system comprising:
means for identifying referrer content published by a referrer system to a user, the referrer content including a reference to a referee system;
means for collecting user profile information about the user;
means for causing communication of a user profile availability indication from the referrer system to the referee system to indicate availability of the user profile information for the user;
means for receiving a communication from the referee system in response to the user profile availability indication, the communication indicating particular user information that is to be transmitted to the referee system;
means for generating an extended universal resource locator (extended URL) based on the reference and including the particular user profile information indicated by the communication from the referee system; and
means for transmitting the extended URL to the referee system in response to a selection of the reference by the user.

24. A system comprising:
means for receiving from a referrer system a user profile availability indication that indicates availabi

Assignees

• Sundaresan Neelakantan
• Ebay Inc

Inventors

• Sundaresan Neelakantan

Classifications

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06Q30/0269

  based on user profile or attribute · CPC title

• G06F16/337

  Profile generation, learning or modification · CPC title