Systems and methods for dynamically appending supplemental content to an information resource responsive to scroll activity

Patent metadata

Field	Value
Publication number	US-10838609-B2
Application number	US-201916379344-A
Country	US
Kind code	B2
Filing date	Apr 9, 2019
Priority date	Aug 21, 2015
Publication date	Nov 17, 2020
Grant date	Nov 17, 2020

Abstract

Method and systems for displaying content items on an information resource include identifying a supplemental content item to append to a DOM tree of the information resource and identifying a first content item displayed in a first container of the information resource. The methods also includes monitoring a position of a predetermined portion of the first content item relative to a viewport of the application and determining, responsive to monitoring the position of the predetermined portion of the first content item, that the first content item is visible within the viewport of the application. The method also includes appending the supplemental content item in a second container at a first position between the first container and an end of the information resource and displaying the supplemental content item within the viewport of the application responsive to detecting a scroll action towards the end of the information resource.

First claim

The invention claimed is:

1. A system for displaying content items on an information resource of a content publisher, comprising:
at least one processor; and
a memory storing a supplemental content scroll script, the supplemental content scroll script when executed on the one or more processors causes the system to:
identify a supplemental content item to append to a Document Object Model (DOM) tree of the information resource;
identify a first content item displayed within a first container of the information resource;
monitor a position of a predetermined portion of the first content item relative to a viewport of an application;
determine, responsive to monitoring the position of the predetermined portion of the first content item, that the predetermined portion of the first content item is visible within the viewport of the application;
append, responsive to determining that the predetermined portion of the first content item is visible within the viewport of the application, the supplemental content item in a second container at a first position between the first container and an end of the information resource; and
responsive to detecting a scroll action towards the end of the information resource, display the supplemental content item within the viewport of the application.

2. The system of claim 1 , wherein the information resource includes a first information resource and wherein the supplemental content scroll script is configured to cause the system to select the supplemental content item from a plurality of supplemental content items existing in second information resources of the content publisher.

3. The system of claim 1 , wherein the supplemental content scroll script is configured to cause the system to:
generate the second container to insert to the end of the information resource;
insert the supplemental content item within the second container; and
modify one or more setting parameters of the second container to match one or more setting parameters of the first container that includes the first content item.

4. The system of claim 1 , wherein the information resource is a first information resource, and wherein the supplemental content scroll script is configured to cause the system to:
identify that the supplemental content item is displayed within the viewport of the application; and
modify a universal resource locator (URL) included in an address bar of the application from a first URL of the first information resource to a second URL of a second information resource corresponding to the supplemental content responsive to identifying that the supplemental content item is displayed within the viewport of the application.

5. The system of claim 1 , wherein monitoring a position of the predetermined portion of the first content item relative to a viewport of the application includes:
determine a first coordinate value of the predetermined portion of the first content item along a first axis;
determine a second coordinate value of a first portion of the information resource corresponding to one edge of the viewport; and
determine a third coordinate value of a second portion of the information resource that corresponds to a second edge of the viewport along the first axis,
wherein determine that the predetermined portion of the first content item is visible within the viewport of the application includes determining that the first coordinate value lies between the second coordinate value and the third coordinate value.

6. The system of claim 1 , wherein the supplemental content scroll script is configured to cause the system to:
receive a candidate supplemental content recommendation, the candidate supplemental content recommendation including a URL of an information resource in which a candidate supplemental content item is stored; and
update a virtual queue to include the received candidate supplemental content recommendation.

7. The system of claim 1 , wherein identifying a supplemental content item includes identifying a plurality of supplemental content items and wherein the supplemental content scroll script is configured to cause the system to:
generate a plurality of selectable content objects, each of the plurality of selectable content objects corresponding to a respective candidate supplemental content item and including a respective actionable item; and
responsive to detecting a selection of one of the plurality of actionable items corresponding to the plurality of supplemental content items, displaying a supplemental content item corresponding to that actionable item.

8. The system of claim 7 , wherein the supplemental content item is a first supplemental content item and wherein the supplemental content scroll script is configured to cause the system to:
identify that the first supplemental content item is displayed within the viewport of the application; and
responsive to identifying that the first supplemental content item is displayed within the viewport of the application, append a second supplemental content item in a third contained at a second position between the second container and the end of the information resource.

9. A system for displaying content items on an information resource, comprising:
at least one processor; and
a memory storing computer executable instructions and a supplemental content scroll script, the computer executable instructions when executed on the one or more processors cause the system to:
transmit a supplemental content scroll script to a computing device to display supplemental content responsive to scroll activity performed on the application, the supplemental content scroll script including a supplemental content identification module, viewport monitoring module and supplemental content appending module, which when executed by a processor of the computing device, cause the computing device to:
identify a supplemental content item to append to a Document Object Model (DOM) tree of the information resource;
identify a first content item displayed within a first container of the information resource;
monitor a position of the first content item relative to a viewport of the application;
determine, responsive to monitoring the position of the predetermined portion of the first content item, that the predetermined portion of the first content item is visible within the viewport of the application;
append, responsive to determining that the predetermined portion of the first content item is visible within the viewport of the application, the supplemental content item in a second container at a first position between the first container and an end of the information resource; and
responsive to detecting a scroll action towards the end of the information resource, display the supplemental content item within the viewport of the application.

10. The system of claim 9 , wherein the information resource includes a first information resource and wherein the supplemental content identification module is configured to cause the computing device to select the supplemental content item from a plurality of supplemental content items existing in second information resources of the content publisher.

11. The system of claim 9 , wherein the supplemental content appending module is configured to cause the computing device to:
generate the second container to insert to the end of the information resource;
insert, within the second container, the supplemental content item; and
modify one or more setting parameters of the second container to match one or more setting parameters of the second container that includes the first content item.

12. The system of claim 9 , wherein the info

Assignees

• Google Llc

Inventors

• Zhang Kun
• Chen Willa Angel
• Cui Yingwei
• Halpin Jr William Martin
• Rabii Bahman
• Maurer Tobias

Classifications

• G06F40/14

  Tree-structured documents (parsing G06F40/205; validation G06F40/226) · CPC title

• G06F3/0485 Primary

  Scrolling or panning · CPC title

• G06F16/9574

  of access to content, e.g. by caching · CPC title