System for prefetching digital tags

Patent metadata

Field	Value
Publication number	US-10834225-B2
Application number	US-201916684436-A
Country	US
Kind code	B2
Filing date	Nov 14, 2019
Priority date	Oct 28, 2013
Publication date	Nov 10, 2020
Grant date	Nov 10, 2020

Abstract

Systems and methods described herein can take advantage of the caching abilities of the browser and the idle time of the user to prefetch tag libraries of one or more tags for execution in a subsequent content page. For example, these systems and methods can provide the ability to prefetch and not execute a tag library on a content page before it is required so the tag library is cached in the browser. When the browser hits the page that uses the tag library, the tag library can be quickly retrieved from memory and executed.

First claim

What is claimed is:

1. A system for configuring prefetching of a content item by an end user device, the system comprising:
one or more processors programmed to:
generate a user interface comprising functionality for a user to:
configure a load rule to indicate that an end user device is to:
responsive to loading of a first content page by the end user device,
fetch a content item via a computer network prior to loading of a second content page different from the first content page by the end user device, and
not execute the content item with respect to the first content page, and

responsive to loading of the second content page by the end user device,

execute the content item with respect to the second content page, and
provide an input to associate the content item with the first content page to configure the load rule,
wherein the load rule is usable by a server to control when the end user device fetches the content item and when the end user device executes the content item;
output the user interface for presentation to the user; and
communicate, via the computer network to the server, configuration data indicative of the load rule configured via the user interface by the user; and

a memory device in communication with the one or more processors, the memory device being configured to store the user interface.

2. The system of claim 1 , wherein the content item comprises a script, the script comprising instructions that when executed by the end user device with respect to the second content page cause the end user device to gather data indicative of user interactions with one or more elements of the second content page.

3. The system of claim 1 , wherein the user interface comprises functionality for the user to identify a sequence in which the end user device is expected to load a plurality of content pages, the plurality of content pages comprising the first content page and the second content page.

4. The system of claim 3 , wherein the user interface comprises functionality for the user to:
adjust the sequence from a first order for the plurality of content pages to a second order for the plurality of content pages different from the first order, and
adjust the load rule to indicate that the end user device is to:
responsive to loading of the second content page by the end user device,
fetch the content item via the computer network prior to loading of the first content page by the end user device, and
not execute the content item with respect to the second content page, and

responsive to loading of the first content page by the end user device, execute the content item with respect to the first content page.

5. The system of claim 1 , wherein the user interface comprises functionality for the user to select the content item from a plurality of content items to configure the load rule for the content item.

6. The system of claim 5 , wherein the user interface comprises functionality for the user to select another content item from the plurality of content items to configure another load rule for the another content item, the another content item being different from the content item.

7. The system of claim 5 , wherein the user interface comprises functionality for the user to select a plurality of content pages that, responsive to loading by the end user device, cause the end user device to prefetch the content item via the computer network, the plurality of content pages comprising the first content page.

8. The system of claim 1 , wherein the user interface comprises functionality for the user to request that the server automatically configure the load rule.

9. The system of claim 1 , in combination with the server, the server being configured to instruct the end user device according to the load rule when to fetch and execute the content item.

10. The system of claim 1 , wherein execution of the content item with respect to the second content page by the end user device causes the end user device to perform one or more operations with respect to the second content page.

11. A method of controlling collection of data indicative of interactions with a content object, the method comprising:
by one or more processors:
generating a user interface comprising functionality for a user to configure a load rule to indicate that an end user device is to:
responsive to loading of a first content page by the end user device,
fetch a content item via a computer network prior to loading of a second content page different from the first content page by the end user device, and
not execute the content item with respect to the first content page, and

responsive to loading of the second content page by the end user device, execute the content item with respect to the second content page,
wherein the load rule is usable by a server to control when the end user device fetches the content item and when the end user device executes the content item;
presenting the user interface to the user on a display;
receiving, by the user interface, one or more user inputs to configure the load rule, the one or more user inputs comprising a first user input indicating to associate the content item with the first content page;
generating configuration data indicative of the load rule from the first user input; and
communicating, via the computer network, the configuration data to the server.

12. The method of claim 11 , wherein the content item comprises a tag, the tag comprising instructions that when executed by the end user device with respect to the second content page cause the end user device to gather data indicative of user interactions with one or more elements of the second content page.

13. The method of claim 11 , wherein said generating the configuration data comprises generating the configuration data further from a second user input of the one or more user inputs, the second user input indicating to select the content item from a plurality of content items.

14. The method of claim 11 , wherein the user interface comprises functionality for the user to:
select the content item from a plurality of content items to configure the load rule for the content item, and
select another content item from the plurality of content items to configure another load rule for the another content item, the another content item being different from the content item.

15. The method of claim 11 , wherein said generating the user interface comprises generating the user interface using a browser.

16. The method of claim 11 , wherein the user interface comprises functionality for the user to request that the server automatically configure the load rule to optimize a loading performance by the end user device.

17. The method of claim 11 , wherein execution of the content item with respect to the second content page by the end user device causes the end user device to communicate generated data associated with the second content page to an electronic device via the computer network.

18. Non-transitory physical computer storage comprising computer-executable instructions stored thereon that, when executed by one or more processors, are configured to implement a process comprising:
generating a user interface comprising functionality for a user to configure a load rule to indicate that an end user device is to:
responsive to loading of a first content page by the end user device,
fetch a content item via a computer network prior to loading of a second content page different from the first content page by the end user device, and
not execute the

Assignees

• Tealium Inc

Inventors

• Anderson Michael

Classifications

• H04L67/5681 Primary

  Pre-fetching or pre-delivering data based on network characteristics · CPC title

• H04L67/53

  using third party service providers · CPC title

• H04L67/60

  Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources (admission control or resource allocation H04L47/70) · CPC title

• H04L67/535

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title

• G06Q30/0201 Primary

  Market modelling; Market analysis; Collecting market data · CPC title