Configuration of content site user interaction monitoring in data networks

Patent metadata

Field	Value
Publication number	US-10834216-B2
Application number	US-201916670723-A
Country	US
Kind code	B2
Filing date	Oct 31, 2019
Priority date	Jun 2, 2016
Publication date	Nov 10, 2020
Grant date	Nov 10, 2020

Abstract

A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.

First claim

What is claimed:

1. A system for controlling collection and transmission of data indicative of interactions with a content object, the system comprising:
one or more processors programmed to:
generate a user interface comprising functionality for a user to configure a load rule to incorporate one or more of a plurality of content objects in a monitoring object bundle, the monitoring object bundle comprising instructions that when executed by an electronic device cause the electronic device to:
gather interaction data indicative of interactions with one or more content objects, and
transmit the interaction data via a computer network to a computing device,

wherein the user interface comprises functionality for the user to select (i) one of a plurality of types of content object groupings to associate with the monitoring object bundle and (ii) one of a plurality of identifiers to associate with the monitoring object bundle,
wherein the plurality of identifiers available for selection via the user interface depends on the one of the plurality of types of content object groupings that is selected,
wherein the one of the plurality of identifiers that is selected corresponds to a subset of the plurality of content objects and indicates to incorporate the subset of the plurality of content objects in the monitoring object bundle, and
output the user interface for presentation to the user; and

a memory device in communication with the one or more processors, the memory device being configured to store the user interface.

2. The system of claim 1 , wherein the plurality of types of content object groupings comprises a first type and a second type, the first type being arranged hierarchically above the second type in an organization of the plurality of types of content object groupings.

3. The system of claim 1 , wherein the user interface comprises functionality for the user to select one of a plurality of data sources for accessing organization data indicative of the plurality of types of content object groupings or the plurality of identifiers.

4. The system of claim 3 , wherein at least one of the plurality of data sources denotes a server that is configured to provide the plurality of types of content object groupings or the plurality of identifiers via the computer network.

5. The system of claim 1 , wherein the plurality of types of content object groupings comprises an insertion order identifier, a campaign identifier, a group identifier, or a creative identifier.

6. The system of claim 1 , wherein the monitoring object bundle is configured so that:
when the electronic device loads a first content page that causes loading of a first content object of the subset of the plurality of content objects, the monitoring object bundle is requested and processed by the electronic device and causes the electronic device to gather and transmit the interaction data indicative of the interactions with the first content object, and
when the electronic device loads a second content page that causes loading of a second content object of the subset of the plurality of content objects, the monitoring object bundle is requested and processed by the electronic device and causes the electronic device to gather and transmit the interaction data indicative of the interactions with the second content object.

7. The system of claim 1 , wherein the one or more processors is programmed to communicate, via the computer network to a computing apparatus, configuration data indicative of the one of the plurality of identifiers that is selected.

8. The system of claim 1 , wherein the one or more processors is programmed to generate the user interface by a browser.

9. The system of claim 1 , wherein the interactions with the subset of the plurality of content objects comprise user interactions with the subset of the plurality of content objects.

10. The system of claim 1 , wherein the monitoring object bundle is a data file comprising script language, and one of the subset of the plurality of content objects comprises a first image or a first video and another of the subset of the plurality of content objects comprises a second image or a second video.

11. A method of controlling collection of data indicative of interactions with a content object, the method comprising:
by one or more processors:
generating a user interface comprising functionality for a user to configure a load rule to incorporate one or more of a plurality of content objects in a monitoring object bundle, the monitoring object bundle comprising instructions that when executed by an electronic device cause the electronic device to:
gather interaction data indicative of interactions with one or more content objects, and
transmit the interaction data via a computer network to a computing device,

wherein the user interface comprises a plurality of content object groupings for selection and association with the monitoring object bundle;
receiving, by the user interface, a first selection of one of the plurality of content object groupings to associate with the monitoring object bundle,
wherein the user interface comprises a plurality of identifiers for selection and association with the monitoring object bundle,
wherein the plurality of identifiers available for selection via the user interface depends on the one of the plurality of content object groupings that is selected;
receiving, by the user interface, a second selection of one of the plurality of identifiers to associate with the monitoring object bundle,
wherein the one of the plurality of identifiers that is selected corresponds to a subset of the plurality of content objects and indicates to incorporate the subset of the plurality of content objects in the monitoring object bundle; and
presenting the user interface to the user on a display.

12. The method of claim 11 , further comprising:
by the one or more processors:
receiving, by the user interface, a third selection of another of the plurality of identifiers to associate with the monitoring object bundle,
wherein the another of the plurality of identifiers that is selected corresponds to a different subset of the plurality of content objects and indicates to incorporate the different subset of the plurality of content objects in the monitoring object bundle.

13. The method of claim 11 , wherein the plurality of content object groupings comprises a first group and a second group, the first group being related as a parent to the second group in an organization of the plurality of content object groupings.

14. The method of claim 11 , wherein the user interface comprises a plurality of data sources for selection for accessing organization data indicative of the plurality of content object groupings and the plurality of identifiers.

15. The method of claim 11 , wherein the plurality of content object groupings comprises an insertion order identifier, a campaign identifier, and a creative identifier.

16. The method of claim 11 , further comprising communicating, via the computer network to a computing apparatus, configuration data indicative of the one of the plurality of identifiers that is selected.

17. The method of claim 11 , wherein said generating the user interface is performed by a browser.

18. Non-transitory physical computer storage comprising computer-executable instructions stored thereon that, when executed by one or more processors, are configured to implement a process comprising:
generating a user interface comprising functionality for a user to configure a load rule to inco

Assignees

• Tealium Inc

Inventors

• Slovak Christopher B
• Anderson Michael

Classifications

• H04L67/535 Primary

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title

• H04L67/34 Primary

  involving the movement of software or configuration parameters  (network booting or remote initial program loading [RIPL] G06F9/4416) · CPC title

• G06Q30/0201

  Market modelling; Market analysis; Collecting market data · CPC title

• G06F11/3438

  monitoring of user actions (tracking the activity of the user H04L67/535) · CPC title

• H04L41/22

  comprising specially adapted graphical user interfaces [GUI] · CPC title