Advertisement supported video download

Patent metadata

Field	Value
Publication number	US-10785507-B2
Application number	US-201615206586-A
Country	US
Kind code	B2
Filing date	Jul 11, 2016
Priority date	Apr 11, 2007
Publication date	Sep 22, 2020
Grant date	Sep 22, 2020

Abstract

System and method for facilitating advertisements within viewed content. The advertisements may be banner advertisements or other advertisement. The advertisements may be included in such a manner that if a user skips or otherwise fast forwards through the advertisements, the user if force to skip through at least a portion of the viewed content.

First claim

The invention claimed is:

1. A method comprising:
receiving, by a computing device, a request indicating requested video content, wherein the requested video content comprises a plurality of frames each having a first aspect ratio;
determining a spatial dimension of an advertisement selected for display with the requested video content;
generating, by the computing device, combined video content that comprises one or more frames, each of the one or more frames comprising:
a resized content portion having a second aspect ratio, wherein the second aspect ratio is based on a reduction in a spatial dimension of the first aspect ratio by at least the determined spatial dimension of the advertisement, and wherein the resized content portion is associated with the requested video content; and
an advertisement portion associated with the advertisement, wherein the advertisement portion does not overlap the resized content portion; and

sending, to a user device, the combined video content.

2. The method of claim 1 , wherein the user device is configured to cause output of the combined video content.

3. The method of claim 1 , wherein the advertisement portion of the combined video content comprises a link associated with the advertisement.

4. The method of claim 3 , further comprising:
receiving, from the user device, a message indicative of selection of the link;
receiving, from an advertisement server, advertisement information describing the advertisement;
determining an advertisement topic associated with the advertisement; and
in response to receiving the message indicative of selection of the link:
determining additional content associated with the advertisement topic; and
sending the additional content to the user device.

5. The method of claim 3 , further comprising:
receiving, from the user device, a message indicative of selection of the link; and
in response to receiving the message indicative of selection of the link:
sending, to the user device, an internet webpage associated with the advertisement.

6. The method of claim 1 , wherein the spatial dimension of the advertisement corresponds to a width of a pillar box or a height of a letter box.

7. The method of claim 1 , wherein the first aspect ratio corresponds to a full screen frame, and wherein the second aspect ratio corresponds to a widescreen frame.

8. A method comprising:
receiving, by a computing device and from a user associated with a user device, a request indicating video content, wherein the video content comprises a plurality of frames;
determining a spatial dimension of an advertisement for display with the video content;
generating, by the computing device, combined video content that comprises:
a resized version of the video content, wherein the resized version of the video content is resized based on the spatial dimension of the advertisement; and
the advertisement sized based on the spatial dimension of the advertisement and positioned adjacent to the resized version of the video content; and

sending, to the user device, the combined video content.

9. The method of claim 8 , further comprising:
receiving, from a video server, video content information describing the video content; and
selecting, based on the video content information, the advertisement for display.

10. The method of claim 8 , further comprising:
receiving, from a video server, video content information describing the video content;
receiving, from an advertisement server, advertisement information describing the advertisement; and
selecting, based on the video content information and the advertisement information, the advertisement for display with the video content.

11. The method of claim 10 , further comprising:
determining a video content subject matter related to the video content information;
determining an advertisement subject matter related to the advertisement information; and
wherein selecting the advertisement for display with the video content is further based on the video content subject matter and the advertisement subject matter.

12. The method of claim 8 , further comprising:
receiving information associated with the user; and
selecting, based on the information associated with the user, the advertisement for display with the video content.

13. The method of claim 8 , further comprising:
receiving, from the user device, playback capabilities of the user device; and
selecting, based on the playback capabilities of the user device, the advertisement for display with the video content.

14. The method of claim 8 , further comprising:
receiving, from an advertising server, a plurality of advertisements and a plurality of conditions for selection of the advertisement from the plurality of advertisements; and
selecting, based on the plurality of conditions, the advertisement from the plurality of advertisements.

15. The method of claim 14 , further comprising:
determining an amount of times the advertisement is selected;
determining, based on the amount of times the advertisement is selected, an advertisement selection cost; and
sending, to the advertisement server, the advertisement selection cost.

16. The method of claim 8 , further comprising:
receiving, from an advertising server, a plurality of advertisements and an algorithm for a selection of the advertisement for display; and
selecting, based on the algorithm, the advertisement from the plurality of advertisements for display with the video content.

17. A method comprising:
receiving, by a computing device and from an advertising server, a plurality of advertisements and at least one condition for selection of an advertisement from the plurality of advertisements;
receiving, from a user device, a request indicating video content;
selecting, based on the at least one condition, the advertisement from the plurality of advertisements for inclusion within the video content;
determining a spatial dimension of the selected advertisement;
generating, by the computing device, combined video content that comprises:
a resized version of the video content, wherein the resized version of the video content is resized based on the spatial dimension of the advertisement; and
the advertisement sized based on the spatial dimension of the advertisement and positioned adjacent to the resized version of the video content; and

sending, to the user device, the combined video content.

18. The method of claim 17 , further comprising:
determining, based on the at least one condition for selection of the advertisement from the plurality of advertisements, an advertisement selection cost; and
sending, to the advertising server, the advertisement selection cost.

19. The method of claim 17 , further comprising:
receiving, from a video server, video content information describing the video content;
receiving, from the advertising server, advertisement information describing the advertisement; and
wherein selecting the advertisement from the plurality of advertisements is further based on the video content information or the advertisement information.

20. The method of claim 19 , further comprising:
receiving user information indicative of viewing habits associated with a user; and
wherein selecting the advertisement from the plurality of advertisements is further based on the user information.

21. A system comprising:
a computing device comprising:
one or more first processors; and
memory storing instructions that, w

Assignees

• Comcast Cable Comm Llc
• Comcast Cable Holdings Llc

Inventors

• Chen Michael A

Classifications

• H04N2201/3226

  of identification information or the like, e.g. ID code, index, title, part of an image, reduced-size image · CPC title

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• H04N19/57

  Motion estimation characterised by a search window with variable size or shape · CPC title

• H04N21/4886

  for displaying a ticker, e.g. scrolling banner for news, stock exchange, weather data · CPC title

• G06Q30/0251

  Targeted advertisements · CPC title