Targeted content delivery

Patent metadata

Field	Value
Publication number	US-10764637-B2
Application number	US-201715650275-A
Country	US
Kind code	B2
Filing date	Jul 14, 2017
Priority date	Jul 14, 2017
Publication date	Sep 1, 2020
Grant date	Sep 1, 2020

Abstract

A device can receive, via a single interface of a device, information identifying video content to be targeted to user devices associated with an Internet protocol television (IPTV) service. The device can receive, via the single interface of the device, configuration information relating to the video content. The device can store the information identifying the video content in association with the configuration information. The device can receive information associated with a user device of the set of user devices. The device can generate, using the information identifying video content and the configuration information, targeted information relating to the video content based on the information associated with the user device. The device can provide, to the user device, the targeted information relating to the video content to permit the user device to provide, for display, the targeted information relating to the video content in association with the IPTV service.

First claim

What is claimed is:

1. A device, comprising:
one or more memories; and
one or more processors, communicatively coupled to the one or more memories, to:
receive, via a single interface of the device, information identifying video content to be targeted to a set of user devices associated with an Internet protocol television (IPTV) service;
receive, via the single interface of the device, configuration information relating to the video content,
the configuration information including:
information identifying one or more device types,
the one or more device types being selected from a group including:
 a set-top box,
 a cellular device, and
 a non-cellular device,

information associated with one or more video subscription packages, and
information identifying whether the one or more device types are eligible to receive the information identifying the video content;

store the information identifying the video content in association with the configuration information;
receive information associated with a user device of the set of user devices,
the information associated with the user device including a request for targeted information relating to the video content,
the request for targeted information being based on a change in access network connectivity of the user device, and

the information associated with the user device further including information associated with an access network restriction;

generate, using the information identifying the video content, the targeted information relating to the video content based on comparing the information associated with the user device and the configuration information and based on the information associated with the access network restriction; and
provide, to the user device, the targeted information relating to the video content to permit the user device to provide, for display, the targeted information relating to the video content in association with the IPTV service.

2. The device of claim 1 , where the one or more processors are further to:
receive information that identifies a device type, of the one or more device types, associated with the user device; and
where the one or more processors, when generating the targeted information, are to:
generate the targeted information based on the information that identifies the device type associated with the user device.

3. The device of claim 1 , where the one or more processors are further to:
receive information that identifies a geolocation associated with the user device; and
where the one or more processors, when generating the targeted information, are to:
generate the targeted information based on the information that identifies the geolocation associated with the user device.

4. The device of claim 1 , where the one or more processors are further to:
receive information that identifies a time frame associated with the information identifying the video content; and
where the one or more processors, when providing the targeted information, are to:
provide the targeted information based on the information that identifies the time frame.

5. The device of claim 1 , where the one or more processors are further to:
receive information that identifies demographic information of an account associated with the user device; and
where the one or more processors, when generating the targeted information, are to:
generate the targeted information based on the information that identifies the demographic information.

6. The device of claim 1 , where the one or more processors are further to:
receive information that identifies a set of parameters to be used to identify the information identifying the video content to be targeted to the set of user devices;
identify the information identifying the video content using the set of parameters; and
where the one or more processors, when providing the targeted information relating to the video content, are to:
provide the targeted information after identifying the information identifying the video content.

7. The device of claim 1 , where the one or more processors are further to:
receive information that identifies an access network connectivity associated with the user device; and
where the one or more processors, when generating the targeted information, are to:
generate the targeted information based on the information that identifies the access network connectivity associated with the user device.

8. A non-transitory computer-readable medium storing instructions, the instructions comprising:
one or more instructions that, when executed by one or more processors of a device, cause the one or more processors to:
receive, via a single interface of the device, information identifying video content to be targeted to a set of user devices associated with an Internet protocol television (IPTV) service;
receive, via the single interface of the device, configuration information relating to the video content,
the configuration information including:
information identifying one or more device types,
the one or more device types being selected from a group including at least:
 a cellular device, and
 a non-cellular device, and

information identifying whether the one or more device types are eligible to receive the information identifying the video content;

store the information identifying the video content in association with the configuration information;
receive information associated with a user device of the set of user devices,
the information associated with the user device including a request for targeted information relating to the video content,
the request for targeted information being based on a change in access network connectivity of the user device, and

the information associated with the user device further including information associated with an access network restriction;

generate, using the information identifying the video content, the targeted information relating to the video content based on comparing the information associated with the user device and the configuration information and based on the information associated with the access network restriction; and
provide, to the user device, the targeted information relating to the video content to permit the user device to provide, for display, the targeted information relating to the video content in association with the IPTV service.

9. The non-transitory computer-readable medium of claim 8 , where the one or more instructions, when executed by the one or more processors, further cause the one or more processors to:
receive information that identifies a device type, of the one or more device types, associated with the user device; and
where the one or more instructions, that cause the one or more processors to generate the targeted information, cause the one or more processors to:
generate the targeted information based on the information that identifies the device type associated with the user device.

10. The non-transitory computer-readable medium of claim 8 , where the one or more instructions, when executed by the one or more processors, further cause the one or more processors to:
receive information that identifies a service area associated with the user device; and
where the one or more instructions, that cause the one or more processors to generate the targeted information, cause the one or more processors to:
generate the targeted information based on the information that identifies the service area associated with the user device.

11. The non-transitory computer-readable medium of claim 8 , where the one or more instructions, when executed by the one or more pr

Assignees

• Verizon Patent & Licensing Inc

Inventors

• Sengupta Ballori
• Parker Michael
• Delgado Joaquin A
• Hoyt David
• Sarmiento Judes B
• Eckhardt Kurt
• Estrada Stefan

Classifications

• H04N21/251 Primary

  Learning process for intelligent management, e.g. learning user preferences for recommending movies (details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08) · CPC title

• H04N21/25883

  being end-user demographical data, e.g. age, family status or address (arrangements for identifying locations of users in broadcast systems H04H60/52) · CPC title

• H04N21/25833

  involving client hardware characteristics, e.g. manufacturer, processing or storage capabilities (allocation of resources considering hardware capabilities in multiprogramming arrangements G06F9/5044; allocation of resources considering software capabilities in multiprogramming arrangements G06F9/5055) · CPC title

• H04N21/25808

  Management of client data (terminal profiles in network data switching protocols H04L67/303) · CPC title

• H04N21/472

  End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content {(end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612)} · CPC title