System and method for dynamic advertising

Patent metadata

Field	Value
Publication number	US-10755310-B2
Application number	US-201615175535-A
Country	US
Kind code	B2
Filing date	Jun 7, 2016
Priority date	Jun 7, 2016
Publication date	Aug 25, 2020
Grant date	Aug 25, 2020

Abstract

Systems and methods for displaying an image on an image-enabled clothing article are disclosed. A method that can be used with the systems include determining, by a computing device, that at least a first advertisement and a second advertisement are acceptable for a participant. The computing device sends an option to select one of the first advertisement and second advertisement to a participant computing device via a computer network, wherein the option including payment terms for each of the first advertisement and second advertisement. The computing device also receives an indication from the participant computing device of a selected advertisement via the computer network, and sends instructions to the participant computing device to display the selected advertisement on an image-enabled clothing article of the participant via the computer network.

First claim

What is claimed is:

1. A computer-implemented method of displaying an image on an image-enabled clothing article including a display area, comprising:
monitoring, by a computing device, location data of a remote participant computing device received via a computer network;
determining, by the computing device, that the location data matches a location requirement of a first image and a second image based on a comparison of the location data with stored image parameters;
determining, by the computing device, that a remote wearable image-enabled clothing article of the participant has display capabilities that match with display requirements of the first image and the second image based on a comparison of the stored image parameters and stored participant parameters;
selecting, by the computing device, payment terms for the first image from a plurality of predetermined payment terms for the first image based on image parameters of the first image from the stored image parameters and the stored participant parameters;
selecting, by the computing device, payment terms for the second image from a plurality of predetermined payment terms for the second image based on image parameters of the second image from the stored image parameters and the stored participant parameters;
sending, by the computing device, an option to select one of the first image and the second image to the remote participant computing device via the computer network based on the determining that the location data matches the location requirement and the determining that the wearable image-enabled clothing article of the participant has display capabilities that match with the display requirements of the first image and the second image, the option including the payment terms for each of the first image and the second image;
receiving, by the computing device, an indication from the participant computing device of a selected image selected from the first image or the second image via the computer network;
initiating, by the computing device, a display of the selected image on the wearable image-enabled clothing article of the participant via the computer network;
receiving, by the computing device, participant information of the participant, including the participant parameters;
determining, by the computing device and based on the location information, that the participant has entered a predetermined advertising zone;
accessing, by the computing device, a database of images to display, wherein each of the images is associated with a respective one of the stored image parameters;
comparing, by the computing device, the plurality of participant parameters with the plurality of image parameters; and
determining that at least the first image and the second image are acceptable for the user at the predetermined advertising zone based on the comparing, wherein:
the monitoring the location data of the remote participant computing device includes receiving a signal from the remote participant computing device via the computer network indicating that the participant computing device is within the predetermined advertising zone; and
determining that the participant has entered the predetermined advertising zone comprises determining that the remote participant computing device has entered a predetermined geographic area utilizing global positioning system (GPS) technology.

2. The computer-implemented method of claim 1 , wherein the source of the first image is different from the source of the second image, and the first image and the second image are pixel images.

3. The computer-implemented method of claim 1 , further comprising:
receiving, by the computing device, a signal from the remote wearable image-enabled clothing article indicating that the selected image is displayed on a display of the remote wearable image-enabled clothing article; and
processing, by the computing device, payment to the participant.

4. The computer-implemented method of claim 1 , further comprising:
receiving, by the computing device, a signal from the remote participant computing device indicating that the selected image did not display correctly on a display of the remote wearable image-enabled clothing article.

5. The computer-implemented method of claim 1 , wherein the participant is a first participant, and the method further comprises:
determining, by the computing device, that at least one of the first image and a second image are acceptable for a second participant;
ranking, by the computing device, the first participant and the second participant based on social media information of the first participant and the second participant;
wherein the selecting the payment terms for the first image and the selecting the payment terms for the second image are based on the ranking; and
sending, by the computing device, the payment terms to a participant computing device of the second participant via a computer network.

6. The computer-implemented method of claim 1 , further comprising:
sending, by the computing device, instructions to the remote participant computing device via the computer network to automatically display a public service announcement on the remote wearable image-enabled clothing article.

7. A system for advertising with an image-enabled clothing article, comprising:
a CPU, a computer readable memory and a computer readable storage medium associated with a computing device;
program instructions to monitor location data of a remote participant computing device received via a computer network;
program instructions to determine that the location data matches location requirements of a first image and a second image based on a comparison of the location data with stored image parameter;
program instructions to determine that a remote wearable image-enabled clothing article of the participant has display capabilities that match with display requirements of the first image and the second image based on a comparison of the stored image parameters and stored participant parameters;
program instructions to select a payment offer for the first image from a plurality of predetermined payment offers based on peak hours and non-peak hours;
program instructions to select a payment offer for the second image from a plurality of predetermined payment offers based on peak hours and non-peak hours;
program instructions to send an option to select one of the first image and the second image to the remote participant computing device of the participant via the computer network, wherein the option includes the payment offer for each of the first image and the second image;
program instructions to receive an indication of a selected image from the remote participant computing device via the computer network;
program instructions to send instructions to the remote participant computing device via the computer network to display the selected image on the remote image-enabled clothing article of the participant;
program instructions to receive participant information of participants via the computer network, including the participant parameters, and save said information in a registration database;
program instructions to determine that the participant has entered a predetermined advertising zone based on the monitoring the location data of the remote participant computing device; and
program instructions to determine that the first image and the second image to display are acceptable based on advertising parameters of the first and second images and the participant parameters of the participant,
wherein the program instructions to monitor the location data of the remote participant computing devices includes program instructions to receive a signal from the remote participant computing device via the computer n

Assignees

• IBM

Inventors

• Bender Michael
• Childress Rhonda L
• Forshee-Lee Timothy J
• Rudden Mary E

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q10/46

  Determination of level of influence of users within social networking services · CPC title

• G06Q30/0621

  by configuring or customising goods or services · CPC title

• G06Q30/0272

  Period of advertisement exposure · CPC title

• G06Q30/0261 Primary

  based on user location · CPC title