Generating a user-specific profile feed associated with a visitation state for presentation to a user of a social networking system

Patent metadata

Field	Value
Publication number	US-10728360-B2
Application number	US-201715447020-A
Country	US
Kind code	B2
Filing date	Mar 1, 2017
Priority date	Mar 1, 2017
Publication date	Jul 28, 2020
Grant date	Jul 28, 2020

Abstract

A social networking system provides a user with a newsfeed that includes content selected by the social networking system for presentation to the user and allows the user to request a user-specific profile feed associated with an additional user connected to the user on the social networking system. The user-specific profile feed includes content received from the additional user and designated by the additional user as eligible for presentation in a user-specific profile feed associated with the additional user. If the user requests to view the user-specific profile feed, the social networking system generates and presents the user with the user-specific profile feed including the designated content and information identifying the additional user from whom the content was received. The social networking system stores a visitation state identifying the user presented with the user-specific profile feed and provides information describing the visitation state to the additional user.

First claim

What is claimed is:

1. A method comprising:
receiving a plurality of content items from a posting user of a social networking system, one or more of the plurality of content items designated as eligible for presentation in a user -specific profile feed associated with the posting user;
selecting, from the plurality of content items, a set of content items not designated as eligible for presentation in the user-specific profile feed associated with the posting user;
generating a newsfeed comprising the set of content items;
sending the newsfeed for display to a first viewing user of the social networking system, the first viewing user connected to the posting user on the social networking system;
receiving a request to present a second viewing user of the social networking system with the user-specific profile feed associated with the posting user, the second viewing user connected to the posting user on the social networking system;
generating the user-specific profile feed associated with the posting user, the user-specific profile feed comprising a content item of the one or more content items designated as eligible for presentation in the user-specific profile feed;
sending the user-specific profile feed for display to the second viewing user;
receiving a request to present the second viewing user with an updated user-specific profile feed including both the content item designated as eligible for presentation in the user-specific profile feed and content items associated with an additional posting user that are designated as eligible for presentation in the user-specific profile feed;
sending the updated user-specific profile feed to the second viewing user, the updated user -specific profile feed including the content item of the one or more content items designated as eligible for presentation in the user-specific profile feed associated with the posting user and the content items associated with the additional posting user;
storing, without the second viewing user posting to the user-specific profile feed, a visitation state of the user-specific profile feed, the visitation state comprising information describing presentation of the user-specific profile feed to the second viewing user and indicating a frequency with which the updated user-specific profile feed was displayed to the second viewing user; and
sending a notification including the visitation state to the posting user and the additional posting user, wherein the visitation state informs the posting user and the additional posting user that the second viewing user was presented with the updated user-specific profile feed and indicates the frequency with which the updated user-specific profile feed was displayed to the second viewing user.

2. The method of claim 1 , wherein the user-specific profile feed further comprises information associated with an identity of the posting user.

3. The method of claim 2 , wherein the information associated with an identity of the posting user comprises one or more selected from a group consisting of: an image associated with a user account on the social networking system associated with the posting user, a user name associated with the user account on the social networking system associated with the posting user, and any combination thereof.

4. The method of claim 2 , further comprising:
identifying the additional posting user of the social networking system connected to the second viewing user on the social networking system; and
presenting additional information associated with an identity of the additional posting user in conjunction with the user-specific profile feed.

5. The method of claim 4 , wherein the information associated with an identity of the posting user and the additional information associated with an identity of the additional posting user is presented in conjunction with the user-specific profile feed in an order based on a predicted affinity of the second viewing user for each of the posting user and the additional posting user.

6. The method of claim 5 , further comprising:
determining an amount of interactions between the second viewing user and each of the posting user and the additional posting user on the social networking system;
ranking the posting user and the additional posting user based on the amount of interactions between the viewing user and each of the posting user and the additional posting user on the social networking system; and
ordering the information associated with an identity of the posting user and the additional information associated with an identity of the additional posting user presented in conjunction with the user-specific profile feed based on the ranking.

7. The method of claim 6 , wherein ranking the posting user and the additional posting user is further based on an amount of time between: (a) an interaction between the second viewing user and each of the posting user and the additional posting user on the social networking system; and (b) a time of the ranking.

8. The method of claim 4 , further comprising:
receiving an interaction of the second viewing user with the additional information associated with an identity of the additional posting user;
responsive to receiving the interaction, retrieving an additional set of content items received by the social networking system from the additional posting user, at least one content item of the additional set of content items not presented in the newsfeed;
presenting the second viewing user with an additional user-specific profile feed comprising the at least one content item of the additional set of content items not presented in the newsfeed;
storing an additional visitation state of the additional user-specific profile feed, the additional visitation state comprising information describing presentation of the additional user-specific profile feed to the second viewing user; and
sending the additional visitation state to the additional posting user.

9. The method of claim 1 , wherein the request to present the second viewing user with the user-specific profile feed is received via a profile page associated with the posting user.

10. The method of claim 1 , wherein the visitation state comprises one or more selected from a group consisting of: a name of the second viewing user, a time the user -specific profile feed was presented to the second viewing user, a number of times the user -specific profile feed was presented to the second viewing user, an interaction with the user -specific profile feed by the second viewing user, and any combination thereof.

11. A computer program product comprising a non-transitory computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:
receive a plurality of content items from a posting user of a social networking system, one or more of the plurality of content items designated as eligible for presentation in a user -specific profile feed associated with the posting user;
select, from the plurality of content items, a set of content items not designated as eligible for presentation in the user-specific profile feed associated with the posting user;
generate a newsfeed comprising the set of content items;
send the newsfeed for display to a first viewing user of the social networking system, the first viewing user connected to the posting user on the social networking system;
receive a request to present a second viewing user of the social networking system with the user -specific profile feed associated with the posting user, the second viewing user connected to the posting user on the social networking system;
generate the user-specific profile feed associated with

Assignees

• Facebook Inc

Inventors

• Zeng Sharon
• Mancini Leo Litterello
• Falola Dolapo Omobola
• Slater Michael

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q30/0241

  Advertisements · CPC title

• G06Q10/10

  Office automation; Time management · CPC title

• G06Q30/0269

  based on user profile or attribute · CPC title

• G06Q10/48

  using social graphs · CPC title