Rerouting to an intermediate landing page

Patent metadata

Field	Value
Publication number	US-10726093-B2
Application number	US-201615199440-A
Country	US
Kind code	B2
Filing date	Jun 30, 2016
Priority date	Jun 30, 2016
Publication date	Jul 28, 2020
Grant date	Jul 28, 2020

Abstract

A system and method for intermediate landing page rerouting are provided. In example embodiments, determine whether a webpage associated with a hyperlink has corresponding social network activities. Extract content from the webpage determined to have corresponding social network activities. In response to a selection of the hyperlink, reroute a web browser to an intermediate landing page. Cause presentation, at a user interface, of the extracted content and the corresponding social network activities.

First claim

What is claimed is:

1. A system comprising:
a processor, and a memory including instructions, which when executed by the processor, cause the processor to:
receive a document containing a hyperlink;
determine whether a webpage associated with the hyperlink has corresponding social network activities;
extract content from the webpage determined to have corresponding social network activities;
in response to a selection of the hyperlink, reroute a web browser to an intermediate landing page; and
cause presentation, at a user interface, of the extracted content and the corresponding social network activities.

2. The system of claim 1 , wherein:
the extracted content is placed at the top position of the intermediate landing page.

3. The system of claim 1 , wherein:
the hyperlink is associated with a first URL and the intermediate landing page is associated with a second URL.

4. The system of claim 1 , wherein:
the social network activities are within the user's online social network.

5. The system of claim 1 , wherein:
the re-ranking is further based on user past engagement.

6. The system of claim 1 , wherein:
the extracted content is highlighted to differentiate the extracted content from the remaining content item on the intermediate landing page.

7. The system of claim 1 , further comprising:
in response to a selection of the extracted content, routing the web browser from the intermediate landing page to the webpage.

8. A method comprising:
using one or more computer processors:
receiving a document containing a hyperlink;
determining whether a webpage associated with the hyperlink has corresponding social network activities;
extracting content from the webpage determined to have corresponding social network activities;
in response to a selection of the hyperlink, rerouting a web browser to an intermediate landing page; and
causing presentation, at a user interface, of the extracted content and the corresponding social network activities.

9. The method of claim 8 , wherein:
the extracted content is placed at the top position of the intermediate landing page.

10. The method of claim 8 , wherein:
the hyperlink is associated with a first URL and the intermediate landing page is associated with a second URL.

11. The method of claim 8 , wherein:
the social network activities are within the user's online social network.

12. The method of claim 8 , further comprising:
re-ranking remaining content items on the intermediate landing page based on relevance of the remaining content items to the extracted content at a top of the intermediate landing page.

13. The method of claim 12 , wherein:
the extracted content is highlighted to differentiate the extracted content from the remaining content item on the intermediate landing page.

14. The method of claim 8 , further comprising:
in response to a selection of the extracted content, routing the web browser from the intermediate landing page to the webpage.

15. A machine-readable medium not having any transitory signals and storing instructions that, when executed by at least one processor of a machine, cause the machine to perform operations comprising:
receiving a document containing a hyperlink;
determining whether a webpage associated with the hyperlink has corresponding social network activities;
extracting content from the webpage determined to have corresponding social network activities;
in response to a selection of the hyperlink, rerouting a web browser to an intermediate landing page; and
causing presentation, at a user interface, of the extracted content and the corresponding social network activities.

16. The machine-readable medium of claim 15 , wherein:
the hyperlink is associated with a first URL and the intermediate landing page is associated with a second URL.

17. The machine-readable medium of claim 15 , wherein the operations further comprise:
in response to a selection of the extracted content, routing the web browser from the intermediate landing page to the webpage.

18. The system of claim 1 , wherein the instructions further cause the system to:
re-rank remaining content items on the intermediate landing page based on relevance of the remaining content items to the extracted content at a top of the intermediate landing page.

19. The method of claim 12 , wherein:
the re-ranking is further based on user past engagement.

20. The machine-readable medium of claim 15 , wherein the operations further comprise:
re-ranking remaining content items on the intermediate landing page based on relevance of the remaining content items to the extracted content at a top of the intermediate landing page.

Assignees

• Microsoft Technology Licensing Llc

Inventors

• Chatterjee Shaunak
• Vijay Ravi Kiran Holur
• Rosales Romer E
• Mahmoud Mohamed Gamal Mohamed
• Li Zheng
• Tao Kwei-You
• Chen Bee-Chung
• Agarwal Deepak

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• H04L67/535

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title

• G06Q10/107

  Computer-aided management of electronic mailing [e-mailing] · CPC title

• G06F16/955

  using information identifiers, e.g. uniform resource locators [URL] · CPC title

• G06F16/9574 Primary

  of access to content, e.g. by caching · CPC title