Managing commerce groups and posts in a social networking system

Patent metadata

Field	Value
Publication number	US-10721297-B2
Application number	US-201514946562-A
Country	US
Kind code	B2
Filing date	Nov 19, 2015
Priority date	Nov 19, 2015
Publication date	Jul 21, 2020
Grant date	Jul 21, 2020

Abstract

The present disclosure is directed toward systems and methods for managing commerce related groups and communications within a social networking system. For example, systems and methods described herein can identify characteristics of social networking system groups and posts, and determine, based on the identified characteristics, whether the social networking system groups and posts are for-sale groups and sale listings, respectively.

First claim

What is claimed is:

1. A method comprising:
identifying, using one or more processors, one or more social networking system characteristics related to users of a social networking system group and posts associated with the social networking system group;
determining, using the one or more processors, that the social networking system group is a for-sale group by:
calculating a score for the social networking system group based on whether each of the social networking system characteristics related to the users of the social networking system group and posts associated with the social networking system group indicates that the social networking system group is a for-sale group, and
determining, based on a comparison of the score for the social networking system group to a predetermined threshold, that the social networking system group is a for-sale group;
classifying, in response to determining that the social networking system group is a for-sale group, the social networking system group as a for-sale group within a social graph; and
updating a display of the social networking system group to indicate that the social networking system group is classified as a for-sale group.

2. The method as recited in claim 1 , wherein identifying one or more social networking system characteristics related to the users of the social networking system group and posts associated with the social networking system group comprises identifying one or more of interactions among the users of the social networking system group, relationships among users of the social networking system group, or information related to the posts associated with the social networking system group.

3. The method as recited in claim 2 , wherein identifying interactions among users of the social networking system group comprises identifying one or more of comments associated with posts within the social networking system group, “likes” associated with posts within the social networking system group, shares of posts within the social networking system group, reposts of posts within the social networking system group, and searches performed in association with the social networking system group.

4. The method as recited in claim 2 , wherein identifying relationships among users of the social networking system group comprises identifying one or more of relationship coefficients between users of the social networking system group, demographic information related to users of the social networking system group, and social networking system information related to users of the social networking system group.

5. The method as recited in claim 1 , wherein identifying one or more social networking system characteristics related to users of the social networking system group and posts associated with the social networking system group comprises identifying information related to the posts associated with the social networking system group, the information comprising: keywords, acronyms, brand names, phrases, or transactional language within the posts; multimedia within the posts; display timing associated with the posts; structural similarities between the posts; information specific to an author of the posts; and a submission point associated with the posts.

6. The method as recited in claim 1 , further comprising identifying classification information associated with the social networking system group.

7. The method as recited in claim 6 , wherein classifying the social networking system group as a for-sale group comprises updating the identified classification information associated with the social networking system group within the social graph to indicate the social networking system group is a for-sale group.

8. A non-transitory computer-readable medium storing instructions thereon that, when executed by at least one processor, cause a computer system to:
identify one or more social networking system characteristics related to users of a social networking system group and posts associated with the social networking system group;
determine that the social networking system group is a for-sale group by:
calculating a score for the social networking system group based on whether each of the social networking system characteristics related to the users of the social networking system group and posts associated with the social networking system group indicates that the social networking system group is a for-sale group, and
determining, based on a comparison of the score for the social networking system group to a predetermined threshold, that the social networking system group is a for-sale group;
classify, in response to determining that the social networking system group is a for-sale group, the social networking system group as a for-sale group within a social graph; and
update a display of the social networking system group to indicate that the social networking system group is classified as a for-sale group.

9. The non-transitory computer-readable medium as recited in claim 8 , wherein identifying one or more social networking system characteristics related to users of the social networking system group and posts associated with the social networking system group comprises identifying one or more of interactions among the users of the social networking system group, relationships among the users of the social networking system group, and information related to the posts associated with the social networking system group.

10. The non-transitory computer-readable medium as recited in claim 9 , wherein identifying interactions among users of the social networking system post group comprises identifying comments associated with posts within the social networking system group, “likes” associated with posts within the social networking system group, shares of posts within the social networking system group, reposts of posts within the social networking system group, and searches performed in association with the social networking system group.

11. The methodnon-transitory computer readable medium as recited in claim 10 , wherein identifying relationships among users of the social networking system post group comprises identifying one or more of relationship coefficients between users of the social networking system group, demographic information related to users of the social networking system group, and social networking system information related to users of the social networking system group.

12. The non-transitory computer-readable medium as recited in claim 11 , wherein identifying information related to the posts associated with the social networking system group comprises identifying: keywords, acronyms, brand names, phrases, or transactional language within the posts associated with the social networking system group; multimedia within the posts associated with the social networking system group; display timing associated with the posts associated with the social networking system group; structural aspects of the posts associated with the social networking system group; information specific to authors of the posts associated with the social networking system group; and submission points associated with the posts associated with the social networking system group.

13. The non-transitory computer-readable medium as recited in claim 12 , further comprising identifying classification information associated with the social networking system group, wherein classifying the social networking system group as a for-sale group comprises updating the identified classification information associated with the social networking system group within the social graph to indicate the social networking system group is a for-sale g

Assignees

• Facebook Inc

Inventors

• Pan Bowen
• Hoang Samuel
• Cheng Derek Chirk Yin
• Zheng Oliver Shijie
• Sauper Christina Joan

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• H04L51/52

  for supporting social networking services · CPC title

• H04L12/1859

  adapted to provide push services, e.g. data channels · CPC title

• G06Q30/0601

  Electronic shopping [e-shopping] · CPC title

• H04L67/1044 Primary

  Group management mechanisms  (management of multicast group membership H04L12/185; reconfiguring of node membership in a computing system to eliminate errors G06F11/1425) · CPC title