Presence-based content recommendations and advertising

Patent metadata

Field	Value
Publication number	US-10713689-B2
Application number	US-201314087329-A
Country	US
Kind code	B2
Filing date	Nov 22, 2013
Priority date	Nov 22, 2013
Publication date	Jul 14, 2020
Grant date	Jul 14, 2020

Abstract

Systems and methods for providing content recommendations or advertisements based at least in part on the identity of users that are within an experiential range of a primary device for rendering the content recommendation or advertisement are disclosed. A home service gateway may be configured to identify users within the experiential range of the primary device and generate a content recommendation request and/or an advertisement request identifying the users within the experiential range. A content delivery system may receive the recommendation request and/or ad request and provide content recommendations and/or advertisements to the home service gateway based at least in part on the identity of the users that are within the experiential range of the primary device.

First claim

The claimed invention is:

1. A method, comprising:
receiving, by a home service gateway associated with a primary device and comprising one or more processors, wireless signals from one or more user transmitting devices;
determining, by the home service gateway and based at least in part on the wireless signals, one or more user accounts associated with the one or more user transmitting devices, a first user account of the one or more user accounts being associated with an identity, wherein the identity of the first user account includes at least one of: user preferences, user demographics, and user historical behavior;
determining, based on the wireless signals, that at least some of the one or more user transmitting devices are in an experiential range of the primary device;
identifying, by the home service gateway, an advertisement (ad) avail for the primary device, wherein the ad avail comprises a slot where an ad is inserted into content on the primary device;
generating, by the home service gateway, based at least in part on identifying the ad avail and the determination that the one or more user transmitting devices are in an experiential range of the primary device, an ad request, the ad request including the identity of the first user account;
transmitting, by the home service gateway, the ad request;
receiving, by the home service gateway and responsive to the ad request, a playlist associated with an ad based at least in part on the identity included in the ad request; and
providing, by the home service gateway, audio or video signals associated with the ad to the primary device, wherein the audio or video signals are configured to cause the primary device to render the ad.

2. The method of claim 1 , further comprising receiving, by the home service gateway, the ad based at least in part on the playlist.

3. The method of claim 1 , further comprising:
receiving, by the home service gateway, a secondary content associated with the ad; and
wirelessly transmitting, by the home service gateway, the secondary content to the one or more user transmitting devices.

4. The method of claim 3 , wherein the secondary content comprises at least one of: (i) a second ad associated with a product or service associated with the ad; (ii) an image associated with the ad; (iii) a sound associated with the ad; (iv) a hyperlink associated with the ad; or (v) an interactive game associated with the ad.

5. The method of claim 1 , wherein the wireless signals comprise Bluetooth Low Energy signals.

6. A home service gateway, comprising:
an antenna configured to receive wireless signals from one or more user transmitting devices;
one or more memories that store computer-executable instructions; and
at least one processors configured to access the one or more memories, wherein the at least one processor is further configured to execute the computer-executable instructions to:
receive wireless signals from one or more user transmitting devices;
determine, based at least in part on the wireless signals, one or more user accounts associated with the one or more user transmitting devices, each of the one or more user accounts being associated with an identity, wherein the identity of each of the one or more user accounts includes at least one of user preferences, user demographics, and user historical behavior;
determine, based on the wireless signals, that at least some of the one or more user transmitting devices are in an experiential range of the primary device;
identify an advertisement (ad) avail for the primary device, wherein the ad avail comprises a slot where an ad is inserted into content on the primary device;
generate, based at least in part on identifying the ad avail and the determination that the one or more user transmitting devices are in an experiential range of the primary device, an ad request, the ad request including at least some of the identities included in the ad request;
transmit the ad request;
receive, responsive to the ad request, a playlist associated with an ad based at least in part on the identities includes in the ad request; and
provide audio or video signals associated with the ad to the primary device, wherein the audio or video signals are configured to cause the primary device to render the ad.

7. The home service gateway of claim 6 , wherein the at least one processor is further configured to execute the computer-executable instructions to receive the ad based at least in part on the playlist.

8. The home service gateway of claim 6 , wherein the at least one processor is further configured to execute the computer-executable instructions to:
receive a secondary content associated with the ad; and
wirelessly transmit the secondary content to the user transmitting devices.

9. The home service gateway of claim 8 , wherein the secondary content comprises at least one of: (i) a second ad associated with a product or service associated with the ad; (ii) an image associated with the ad; (iii) a sound associated with the ad; (iv) a hyperlink associated with the ad; or (v) an interactive game associated with the ad.

10. The home service gateway of claim 6 , wherein the at least one processor is further configured to execute the computer-executable instructions to identify one or more metrics associated with the ad and transmitting an indication of the one or more metrics.

11. A method, comprising:
receiving, by an ad decision server, one or more wireless signals, wherein the one or more wireless signals are associated with one or more user transmitting devices;
determining, by the ad decision server and based on the one or more wireless signals, one or more user accounts associated with the one or more user transmitting devices, the one or more user accounts each being associated with an identity, wherein the identity of each of the one or more user accounts includes at least one of: user preferences, user demographics, and user historical behavior;
receiving, by an ad (advertisement) decision server comprising one or more processors, an ad request, wherein the ad request includes at least one of the identities of each of the one or more user accounts, and wherein the ad request is associated with an ad avail for the primary device, wherein the ad avail comprises a slot where an ad is inserted into content on a primary device;
determining, based on the wireless signals, that at least some of the one or more user transmitting devices are in an experiential range of the primary device;
identifying, by the ad decision server, a plurality of ads available for rendering in the ad avail of the primary device based at least in part on the determination that at least some of the one or more user transmitting devices are in an experiential range of the primary device;
selecting, by the ad decision server, an ad from the plurality of ads based at least in part on the identities associated with the one or more user accounts of the at least some of the one or more user transmitting devices in experiential range of the primary device;
transmitting, by the ad decision server, an identifier of the selected ad; and
receiving, by the primary device, audio or video signals associated with the ad, wherein the audio or video signals are configured to cause the primary device to render the ad to the user in the ad avail.

12. The method of claim 11 , wherein determining the identity of each of the one or more user accounts comprises accessing a user preference database containing the user preferences, user demographics, and user historical behavior associated with the at least one user.

13. An advertisement (ad) decision server, compri

Assignees

• Cox Communications Inc

Inventors

• Killick Ray

Classifications

• G06Q30/0269 Primary

  based on user profile or attribute · CPC title