Automated tagging application for maintaining up-to-date web analytics

Patent metadata

Field	Value
Publication number	US-10713328-B2
Application number	US-201715850731-A
Country	US
Kind code	B2
Filing date	Dec 21, 2017
Priority date	Dec 21, 2017
Publication date	Jul 14, 2020
Grant date	Jul 14, 2020

Abstract

The disclosure updates website tags based on detected link changes. Link metadata based on a website is collected by an auto-tagger application. Previously collected link metadata associated with the website is accessed by the auto-tagger application. Upon detecting a link change between the collected link metadata and the accessed previously collected link metadata, the auto-tagger application identifies at least one auto-tagging rule associated with the detected link change. Tags of the website are updated by the auto-tagger application based on the identified at least one auto-tagging rule. Automatically detecting link changes and updating tags in response to the detected link changes enables consistent, accurate web analytics while reducing user effort required for website tag maintenance.

First claim

What is claimed is:

1. A system for updating website tags based on detected link changes, the system comprising:
at least one processor; and
at least one memory comprising computer program code, the at least one memory and computer program code configured to, upon execution by the at least one processor, cause the at least one processor to:
collect, by an auto-tagger application, link metadata associated with at least one link on a website, the at least one link having one or more tags associated therewith;
access, by the auto-tagger application, previously collected link metadata associated with the at least one link on the website;
compare the collected link metadata with the previously collected link metadata;
upon detecting, based on the comparing, a link change between the collected link metadata and the accessed previously collected link metadata, identify, by the auto-tagger application, at least one auto-tagging rule associated with the detected link change, wherein the identified at least one auto-tagging rule determines one or more instructions corresponding to the detected link change; and
update, by the auto-tagger application, at least one tag of the one or more tags based on application of the one or more instructions determined by the identified at least one auto-tagging rule, the updated at least one tag enabling accurate tracking of user interactions with the at least one link.

2. The system of claim 1 , wherein updating the at least one tag includes updating a tag management system based on the identified at least one auto-tagging rule, whereby the tag management system is configured to manage tags associated with the detected link change.

3. The system of claim 2 , wherein updating the tag management system includes adding a tag associated with the detected link change to a link of the website.

4. The system of claim 2 , wherein updating the tag management system includes updating a tag management rule associated with a tag of the website.

5. The system of claim 4 , wherein the updated tag management rule includes tracking at least one of link clicks, webpage loads, user subscriptions, logins, repeat visitors, or orders placed.

6. The system of claim 1 , wherein detecting the link change includes at least one of detecting a new link on the website or detecting a removed link based on web scraper data of the collected link metadata.

7. A computerized method for updating website tags based on detected link changes comprising:
collecting, by an auto-tagger application, link metadata associated with at least one link on a website, the at least one link having one or more tags associated therewith;
accessing, by the auto-tagger application, previously collected link metadata associated the at least one link on the website;
comparing the collected link metadata with the previously collected link metadata;
upon detecting, based on the comparing, a link change between the collected link metadata and the accessed previously collected link metadata, identifying, by the auto-tagger application, at least one auto-tagging rule associated with the detected link change, wherein the identified at least one auto-tagging rule determines one or more instructions corresponding to the detected link change; and
updating, by the auto-tagger application, at least one tag of the one or more tags based on application of the one or more instructions determined by the identified at least one auto-tagging rule, the updated at least one tag enabling accurate tracking of user interactions with the at least one link.

8. The computerized method of claim 7 , wherein updating the at least one tag includes updating a tag management system based on the identified at least one auto-tagging rule, whereby the tag management system is configured to manage tags associated with the detected link change.

9. The computerized method of claim 8 , wherein updating the tag management system includes adding a tag associated with the detected link change to a link of the website.

10. The computerized method of claim 8 , wherein updating the tag management system includes updating a tag management rule associated with a tag of the website.

11. The computerized method of claim 10 , wherein the updated tag management rule includes tracking at least one of link clicks, webpage loads, user subscriptions, logins, repeat visitors, or orders placed.

12. The computerized method of claim 7 , wherein detecting a link change includes at least one of detecting a new link on the website or detecting a removed link based on web scraper data of the collected link metadata.

13. The computerized method of claim 7 , wherein detecting the link change includes detecting a click rate change of a link on the website that exceeds a defined threshold based on web analytics data of the collected link metadata.

14. The computerized method of claim 7 , further comprising storing the collected link metadata with the previously collected link metadata.

15. The computerized method of claim 7 , further comprising causing, by the auto-tagger application, a notification based on the detected link change to be sent to a user responsible for the website.

16. The computerized method of claim 15 , wherein the notification based on the detected link change prompts the user for confirmation, wherein the auto-tagger application updates the at least one tag only upon receiving confirmation from the user.

17. The computerized method of claim 7 , further comprising causing, by the auto-tagger application, a notification indicating that no link changes are detected upon no link changes being detected between the collected link metadata and the previously collected link metadata.

18. One or more computer storage media having computer-executable instructions for updating website tags based on detected link changes that, upon execution by a processor, cause the processor to at least:
collect, by an auto-tagger application, link metadata associated with at least one link on a website, the at least one link having one or more tags associated therewith;
access, by the auto-tagger application, previously collected link metadata associated the at least one link on the website;
compare the collected link metadata with the previously collected link metadata;
upon detecting, based on the comparing, a link change between the collected link metadata and the accessed previously collected link metadata, identify, by the auto-tagger application, at least one auto-tagging rule associated with the detected link change, wherein the identified at least one auto-tagging rule determines one or more instructions corresponding to the detected link change; and
update, by the auto-tagger application, at least one tag of the one or more tags based on application of the one or more instructions determined by the identified at least one auto-tagging rule, the updated at least one tag enabling accurate tracking of user interactions with the at least one link.

19. The one or more computer storage media of claim 18 , wherein the computer-executable instructions, upon execution by a processor, further cause the processor to cause, by the auto-tagger application, a notification based on the detected link change to be sent to a user responsible for the website.

20. The one or more computer storage media of claim 18 , wherein the computer-executable instructions, upon execution by a processor, further cause the processor to cause, by the auto-tagger application, a notification indicating that no link changes are detect

Assignees

• Mastercard International Inc

Inventors

• Williams Brian
• Mullen Christopher Eric

Classifications

• H04L67/535 Primary

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• G06F16/907

  Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually · CPC title

• G06F16/955 Primary

  using information identifiers, e.g. uniform resource locators [URL] · CPC title

• G06F16/958

  Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking · CPC title