Television advertisement tracking

Patent metadata

Field	Value
Publication number	US-10681418-B2
Application number	US-201815866371-A
Country	US
Kind code	B2
Filing date	Jan 9, 2018
Priority date	Dec 30, 2015
Publication date	Jun 9, 2020
Grant date	Jun 9, 2020

Abstract

A method of television advertisement tracking is described. The method may include identifying an electronic advertisement that is playing on a television. The method may also include storing an identifier of the advertisement in an electronic data storage. The method may include identifying, by the processing device, an activity of a user on a client device. The method may also include determining, by the processing device, an effectiveness score of the advertisement with respect to the user based on the activity of the user on the client device. The method may include storing the effectiveness score of the advertisement in association with the identifier of the advertisement.

First claim

What is claimed is:

1. A method comprising:
receiving, by a processing device, a digital communication that a first electronic advertisement is playing on a television, the digital communication being based on content metadata of television programming;
comparing, by the processing device, the received digital communication with information in a database;
based on a comparison between the received digital communication and the information in the database, identifying, by the processing device, the first electronic advertisement and a type of the first electronic advertisement;
determining, by the processing device, that a first client device is near the television while the first electronic advertisement is playing on the television;
following the determination that the first client device is near the television, further determining, by the processing device, that a second client device has entered an area that is near the television;
responsive to the determination that the second client device has entered the area, selecting, by the processing device, a second electronic advertisement that is different from the first electronic advertisement, the selection of the second electronic advertisement being based on a correlation between an item of interest included in a second user profile associated with the second client device and the second electronic advertisement;
causing, by the processing device, the second electronic advertisement to play on the television;
identifying, by the processing device, a consumer activity on the first client device or the second client device, the consumer activity including browsing a webpage related to the second electronic advertisement during at least a portion of a time in which the television plays the second electronic advertisement;
determining, by the processing device, an effectiveness score of the second electronic advertisement based the identified consumer activity;
selecting, by the processing device, a third electronic advertisement based on the determined effectiveness score of the second electronic advertisement; and
causing, by the processing device, the third electronic advertisement to play on the television.

2. The method of claim 1 , wherein the second electronic advertisement is caused to be played during a next commercial break.

3. The method of claim 1 , wherein the determination that the first client device is near the television and the determination that the second client device has entered the area is based on presence of the television or a set-top box in communication with the television and the first client device and the second client device on the same communication network.

4. The method of claim 1 , further comprising periodically pinging, by the processing device, the area near the television and listening for ping responses communicated by client devices,
wherein:
the determination that the first client device is near the television is based on a first ping response communicated by the first client device responsive to a first ping; and
the determination that the first client device is near the television and the determination that the second client device has entered the area is based on a second ping response communicated by the first client device and a third ping response communicated by the second client device responsive to a second ping.

5. The method of claim 1 , wherein the digital communication includes an identifier of the first electronic advertisement, a start time of the first electronic advertisement, and an end time of the first electronic advertisement.

6. The method of claim 1 , wherein:
the third electronic advertisement is another type of advertisement responsive to the determined effectiveness score being indicative of disinterest.

7. The method of claim 1 , further comprising storing the determined effectiveness score in the second user profile or in a first user profile.

8. The method of claim 1 , wherein:
the consumer activity includes browsing the webpage on the first client device; and
the effectiveness score of the second electronic advertisement is determined with respect to a first user associated with the first client device.

9. A non-transitory computer-readable medium having encoded therein programming code executable by a processor to perform or control performance of operations comprising:
identifying a first electronic advertisement and a type of the first electronic advertisement based on a comparison between a digital communication and information in a database, the digital communication being received from a television or a set-top box, indicating that the first electronic advertisement is playing on the television, and being based on content metadata of television programming;
determining that a first client device is near the television while the first electronic advertisement is playing on the television;
following the determination that the first client device is near the television, further determining that a second client device has entered an area that is near the television;
responsive to the determination that the second client device has entered the area, selecting a second electronic advertisement that is different from the first electronic advertisement, the selection of the second electronic advertisement being based on a correlation between an item of interest included in a second user profile associated with the second client device and the second electronic advertisement;
causing the second electronic advertisement to play on the television;
identifying a consumer activity on the first client device or the second client device, the consumer activity including browsing a webpage related to the second electronic advertisement during at least a portion of a time in which the television plays the second electronic advertisement;
determining an effectiveness score of the second electronic advertisement based the identified consumer activity;
selecting a third electronic advertisement based on the determined effectiveness score of the second electronic advertisement; and
causing the third electronic advertisement to play on the television.

10. The non-transitory computer-readable medium of claim 9 , wherein: the third electronic advertisement is another type of advertisement responsive to the determined effectiveness score being indicative of disinterest.

11. The non-transitory computer-readable medium of claim 9 , wherein the operations further comprise storing the determined effectiveness score in the second user profile or in a first user profile.

12. The non-transitory computer-readable medium of claim 9 , wherein:
the second electronic advertisement is caused to be played during a next commercial break; and
the digital communication includes an identifier of the first electronic advertisement, a start time of the first electronic advertisement, and an end time of the first electronic advertisement.

13. The non-transitory computer-readable medium of claim 9 , wherein:
the operations further comprise periodically pinging an area near the television and listening for ping responses communicated by client devices;
the determination that the first client device is near the television is based on a first ping response communicated by the first client device responsive to a first ping; and
the determination that the first client device is near the television and the determination that the second client device has entered the area is based on a second ping response communicated by the first client device and a third ping response communicated by the second client device responsive to a second ping.

Assignees

• Paypal Inc

Inventors

• Das Ananya
• Luk Bryant Genepang
• O'Toole Christopher Diebold

Classifications

• H04N21/44008

  involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream (arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59) · CPC title

• H04N21/431

  Generation of visual interfaces {for content selection or interaction}; Content or additional data rendering · CPC title

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• H04N21/254

  Management at additional data server, e.g. shopping server, rights management server {(arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53)} · CPC title

• H04N21/6582

  Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number (arrangements where receivers interact with the broadcast H04H20/38) · CPC title