Advertisement information updating method and apparatus

Patent metadata

Field	Value
Publication number	US-10657563-B2
Application number	US-201515122746-A
Country	US
Kind code	B2
Filing date	Mar 9, 2015
Priority date	Mar 7, 2014
Publication date	May 19, 2020
Grant date	May 19, 2020

Abstract

According to the present invention, a user device can obtain together, from an advertisement server for providing an advertisement service, via a neighbor access point device, update condition information on advertisement information in the course of obtaining the advertisement information. In addition, if the update condition information is satisfactory, the user device requests the advertisement information from the advertisement server via an AP and stores the advertisement information received in response to the request, thereby being capable of updating the advertisement information.

First claim

The invention claimed is:

1. A method of updating advertisement information by a user device, the method comprising:
scanning for an access point device;
transmitting a first advertisement service request message for requesting at least one piece of advertisement information to the access point device;
receiving a first advertisement service response message including the at least one piece of advertisement information and update condition information corresponding to the at least one piece of advertisement information from the access point device, wherein the at least one piece of advertisement information is associated with at least one piece of server identification information of at least one advertisement server;
detecting first advertisement information to be updated based on the update condition information;
based on detecting the first advertisement information to be updated, transmitting a probe request message;
receiving a probe response message including server identification information of an advertisement server connected with the access point device;
detecting whether the server identification information of the advertisement server included in the probe response message is identical to first server identification information associated with the first advertisement information to be updated;
based on detecting that the server identification information of the advertisement server included in the probe response message is identical to the first server identification information, transmitting a second advertisement service request message of the first advertisement information to be updated;
receiving a second advertisement service response message; and
updating the first advertisement information based on the second advertisement response message.

2. The method of claim 1 ,
wherein the update condition information includes at least one piece of validity term information indicating a validity term corresponding to the at least one piece of advertisement information respectively,
wherein the at least one piece of advertisement information is stored in a memory of the user device to be associated with the validity term corresponding to the at least one piece of advertisement information respectively, and
wherein the detecting of the first advertisement information to be updated based on the update condition comprises:
detecting the first advertisement information to be updated in the at least one piece of advertisement information based on a first validity term corresponding to the first advertisement information to be updated.

3. The method of claim 2 ,
wherein the probe response message further includes content provider identification information, and
wherein the detecting of the first advertisement information to be updated based on the update condition information further comprises:
detecting whether the content provider identification information included in the probe response message is identical to first content provider identification information associated with the first advertisement information to be updated.

4. The method of claim 3 , further comprising storing second validity term information and second advertisement information included in the second advertisement service response message in the memory.

5. The method of claim 3 , further comprising, based on detecting that the server identification information included in the probe response message and the content provider identification information included in the probe response message are not identical to the first server identification information and the first content provider identification information associated with the first advertisement information to be updated, transmitting a third advertisement service request message of all of the at least one piece of advertisement information.

6. The method of claim 1 ,
wherein the update condition information includes at least one piece of location identification information indicating a valid area of the at least one piece of advertisement information respectively, and
wherein the method further comprises:
detecting location identification information included in the probe response message; and
detecting that the location identification information included in the probe response message is different from first location identification information associated with the first advertisement information to be updated.

7. The method of claim 1 , wherein the update condition information includes at least one piece of validity term information indicating a validity term corresponding to the at least one piece of advertisement information respectively and location identification information indicating a valid area corresponding to the at least one piece of advertisement information respectively.

8. The method of claim 3 , further comprising:
detecting that the server identification information included in the probe response message, the content provider identification information included in the probe response message, and location identification information included in the probe response message are identical to the first server identification information, the first content provider identification information, and first location identification information associated with the first advertisement information to be updated.

9. The method of claim 8 , further comprising:
when the server identification information included in the probe response message, the content provider identification information included in the probe response message, and the location identification information included in the probe response message are not identical to the first server identification information, the first content provider identification information, and the first location identification information associated with the first advertisement information to be updated and when advertisement information that matches server identification information, content provider identification information, and location identification information identical to the server identification information included in the probe response message, the content provider identification information included in the probe response message, and the location identification information included in the probe response message is not stored in the memory, transmitting a third advertisement service request message of all of the at least one piece of advertisement information.

10. An apparatus for updating advertisement information, the apparatus comprising:
a short-range communication circuit configured to perform short-range wireless communication with a neighboring access point device;
a memory; and
a controller configured to:
scan for an access point device by controlling the short-range communication circuit,
transmit a first advertisement service request message for requesting at least one piece of advertisement information to the access point device through the short-range communication circuit,
receive a first advertisement service response message including the at least one piece of advertisement information and update condition information corresponding to the at least one piece of advertisement information from the access point device, wherein the at least one piece of advertisement information is associated with at least one piece of server identification information of at least one advertisement server,
detect first advertisement information to be updated based on the update condition information,
based on detecting the first advertisement information to be updated, transmit a probe request message through the short-range communication circuit,
receive a probe response message including server identification info

Assignees

• Samsung Electronics Co Ltd

Inventors

• Jung Bu-Seop
• Chung Young-Kwan
• Choi Yong-Hae
• Choi Jong-Mu

Classifications

• H04W4/21

  for social networking applications · CPC title

• H04W4/80

  Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication · CPC title

• G06Q30/0261

  based on user location · CPC title

• G06Q30/0267 Primary

  Wireless devices · CPC title

• H04L67/42

  Electricity · mapped topic