Social media messaging management for brand integrity

Patent metadata

Field	Value
Publication number	US-10650417-B2
Application number	US-201514926196-A
Country	US
Kind code	B2
Filing date	Oct 29, 2015
Priority date	Oct 29, 2015
Publication date	May 12, 2020
Grant date	May 12, 2020

Abstract

Embodiments of the invention provide a method, system and computer program product for social media messaging management for brand integrity. The method includes retrieving content from different Web sites from over a computer communications network into a social media messaging manager executing in memory of a host computing system. The method further includes parsing text of the retrieved content to identify information pertaining to a contemporaneous news event. Thereafter, the parsed text is matched to an advertising message disposed in a table stored in a data store coupled to the host computing system. Consequently, at least a portion of a social media message is generated incorporating the predetermined advertising message and the social media message is displayed in a user interface of the manager. Finally, the social media message is posted onto a social media messaging system by the manager over the computer communications network.

First claim

We claim:

1. A method for social media messaging management for brand integrity, the method comprising:
retrieving content from different Web sites from over a computer communications network into a social media messaging manager executing in memory of a host computing system, the retrieved content from each different one of the Web sites referring to a same contemporaneous news event;
generating a table in a data store coupled to the host computing system and inserting into the table different advertising messages, each corresponding to a different one of a multiplicity of contemporaneous news events;
parsing text of the retrieved content in memory of the host computing system to identify information pertaining to one of the contemporaneous news events;
matching the one of the contemporaneous news events identified with respect to the parsed text by a processor of the host computing system to a particular one of the different advertising messages disposed in the table;
receiving from an end user a social media message in a user interface to the social media message manager, and modifying the social media message by removing from the social media message, words associated with the contemporaneous news event, generating by the processor a new portion of the social media message incorporating the predetermined advertising message and adding the new portion to the social media message to create a modified message with the new portion and without the words associated with the contemporaneous news event;
displaying the modified social media message in a user interface of the manager; and,
posting the modified social media message in place of the received social media message onto a social media messaging system by the manager over the computer communications network.

2. The method of claim 1 , further comprising:
receiving in the manager a different generated message in the manager directed for posting onto the social media messaging system;
parsing text of the different generated message in the memory of the host computing system;
comparing the text by a processor of the host computing system to a table of restricted terms; and,
censoring the different generated message in the manager responsive to determining a presence of at least one of the restricted terms in the text.

3. The method of claim 2 , wherein the table of restricted terms is a table of terms correlated to terms of the contemporaneous events.

4. The method of claim 2 , wherein a score is computed for the different generated message based at least in part upon a presence of terms in the different generated message correlated to the contemporaneous events and wherein a score is computed for the social media message based at least in part upon a presence of terms in the social media message correlated to the contemporaneous events.

5. The method of claim 1 , further comprising:
receiving in the manager a different generated message in the manager directed for posting onto the social media messaging system;
parsing text of the different generated message in the memory of the host computing system;
comparing the text by a processor of the host computing system to a table of preferred terms and phrases;
scoring the different generated message based upon a sum of values of words and phrases in the table of preferred terms and phrases; and,
displaying in the user interface a prompt recommending a change to the different generated message responsive to determining the score of the different generated message does not exceed a threshold value.

6. The method of claim 1 , wherein the retrieved content is content retrieved from a trending topics portion of the different Web sites.

7. The method of claim 1 , wherein the advertising message is a message pre-tested amongst a focus group and determined based upon ratings received during the pre-testing to be an effective advertising message.

8. A social media messaging data processing system configured for social media messaging management for brand integrity, the system comprising:
a host computing system comprising at least one computer with memory and at least one processor, the system being communicatively coupled over a computer communications network to a multiplicity of different Web sites and social media messaging systems; and,
a social media messaging management module comprising program code executing in the memory of the host computing system, the program code being enabled to retrieve content from different Web sites, the retrieved content from each different one of the Web sites referring to a same contemporaneous news event, to generate a table in a data store coupled to the host computing system and inserting into the table different advertising messages, each corresponding to a different one of a multiplicity of contemporaneous news events, to parse text of the retrieved content to identify information pertaining to one of the contemporaneous news events, to match the one of the contemporaneous news events identified with respect to the parsed text to a particular one of the different advertising messages disposed in the table, to receive from an end user a social media message in a user interface to the social media message management module, and modify the social media message by removing from the social media message, words associated with the contemporaneous new event, generate a new portion of the social media message incorporating the predetermined advertising message and add the new portion to the social media message to create a modified message with the new portion and without the words associated with the contemporaneous news event, to display the modified social media message, and to post the modified social media message in place of the received social media message onto one or more of the social media messaging systems.

9. The system of claim 8 , wherein the program code further receives a different generated message directed for posting onto one or more of the social media messaging systems, parses text of the different generated message, compares the text to a table of restricted terms and censors the different generated message responsive to determining a presence of at least one of the restricted terms in the text.

10. The system of claim 9 , wherein the table of restricted terms is a table of terms correlated to terms of the contemporaneous events.

11. The system of claim 9 , wherein a score is computed for the different generated message based at least in part upon a presence of terms in the different generated message correlated to the contemporaneous events and wherein a score is computed for the social media message based at least in part upon a presence of terms in the social media message correlated to the contemporaneous events.

12. The system of claim 8 , wherein the retrieved content is content retrieved from a trending topics portion of the different Web sites.

13. The system of claim 8 , wherein the advertising message is a message pre-tested amongst a focus group and determined based upon ratings received during the pre-testing to be an effective advertising message.

14. A computer program product for social media messaging management for brand integrity, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a device to cause the device to perform a method comprising:
retrieving content from different Web sites from over a computer communications network into a social media messaging manager executing in memory of a host computing system, the retrieved content from each different one

Assignees

• IBM

Inventors

• Katzen Erik H
• Patel Sumit

Classifications

• H04L51/063

  Content adaptation, e.g. replacement of unsuitable content · CPC title

• G06Q30/0277 Primary

  Online advertisement · CPC title

• G06Q50/01

  Physics · mapped topic

• H04L51/32

  Electricity · mapped topic

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title