Systems and methods for generating and processing action-based links

Patent metadata

Field	Value
Publication number	US-10645037-B2
Application number	US-201615189992-A
Country	US
Kind code	B2
Filing date	Jun 22, 2016
Priority date	Jun 22, 2016
Publication date	May 5, 2020
Grant date	May 5, 2020

Abstract

Systems, methods, and non-transitory computer-readable media can receive an action-based link associated with an action and a user. A set of metadata associated with the action-based link is received. An action-based link preview is generated based on the set of metadata, wherein the action-based link preview comprises the action-based link and a call to action object associated with the action.

First claim

What is claimed is:

1. A computer-implemented method comprising:
receiving, by a computing system, an action-based link associated with an action and a user, wherein the action and the user associated with the action-based link are indicated by a manner in which a uniform resource locator (URL) corresponding to the action-based link is formatted and the action-based link is associated with a plurality of user interfaces;
generating, by the computing system, a call-to-action object for publication to a social networking system newsfeed associated with a first user, wherein the call-to-action object can be selected by the first user to take the action associated with the action-based link, the call-to-action object comprises a label identifying the action to be taken if the call-to-action object is selected, and the label is automatically generated based on metadata associated with the action-based link;
receiving, by the computing system, an indication that the call-to-action object has been selected by the first user on a first computing device;
determining, by the computing system, whether the first computing device is a mobile device;
selecting, by the computing system, a first subset of user interfaces of the plurality of user interfaces based on the determining whether the first computing device is a mobile device; and
providing, by the computing system, a first user interface of the first subset of user interfaces to be loaded on the first computing device.

2. The computer-implemented method of claim 1 , wherein the action-based link is a messaging action-based link and the action is messaging the user.

3. The computer-implemented method of claim 2 , wherein the receiving the action-based link comprises receiving the action-based link for publication to a social networking system, wherein publication to the social networking system comprises publication to a plurality of newsfeeds associated with a plurality of users on the social networking system.

4. The computer-implemented method of claim 2 , wherein the plurality of interfaces comprises a plurality of messaging interfaces, and the plurality of messaging interfaces comprises at least three of:
a mobile messaging application interface presented in a mobile messaging application,
a browser-based pop-up messaging window interface in which a pop-up messaging window is overlaid on another interface presented within a web browser,
a browser-based chat box messaging interface in which a chat box is overlaid on another interface presented within a web browser, and
a browser-based messaging page interface, which includes a web page directed to exchanging messages.

5. A system comprising:
at least one processor; and
a memory storing instructions that, when executed by the at least one processor, cause the system to perform a method comprising:
receiving an action-based link associated with an action and a user, wherein the action and the user associated with the action-based link are indicated by a manner in which a uniform resource locator (URL) corresponding to the action-based link is formatted and the action-based link is associated with a plurality of user interfaces;
generating a call-to-action object for publication to a social networking system newsfeed associated with a first user, wherein the call-to-action object can be selected by the first user to take the action associated with the action-based link, the call-to-action object comprises a label identifying the action to be taken if the call-to-action object is selected, and the label is automatically generated based on metadata associated with the action-based link;
receiving an indication that the call-to-action object has been selected by the first user on a first computing device;
determining whether the first computing device is a mobile device;
selecting a first subset of user interfaces of the plurality of user interfaces based on the determining whether the first computing device is a mobile device; and
providing a first user interface of the first subset of user interfaces to be loaded on the first computing device.

6. The system of claim 5 , wherein the action-based link is a messaging action-based link and the action is messaging the user.

7. The system of claim 6 , wherein the receiving the action-based link comprises receiving the action-based link for publication to a social networking system, wherein publication to the social networking system comprises publication to a plurality of newsfeeds associated with a plurality of users on the social networking system.

8. A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:
receiving an action-based link associated with an action and a user, wherein the action and the user associated with the action-based link are indicated by a manner in which a uniform resource locator (URL) corresponding to the action-based link is formatted and the action-based link is associated with a plurality of user interfaces;
generating a call-to-action object for publication to a social networking system newsfeed associated with a first user, wherein the call-to-action object can be selected by the first user to take the action associated with the action-based link, the call-to-action object comprises a label identifying the action to be taken if the call-to-action object is selected, and the label is automatically generated based on metadata associated with the action-based link;
receiving an indication that the call-to-action object has been selected by the first user on a first computing device;
determining whether the first computing device is a mobile device;
selecting a first subset of user interfaces of the plurality of user interfaces based on the determining whether the first computing device is a mobile device; and
providing a first user interface of the first subset of user interfaces to be loaded on the first computing device.

9. The non-transitory computer-readable storage medium of claim 8 , wherein the action-based link is a messaging action-based link and the action is messaging the user.

10. The non-transitory computer-readable storage medium of claim 9 , wherein the receiving the action-based link comprises receiving the action-based link for publication to a social networking system, wherein publication to the social networking system comprises publication to a plurality of newsfeeds associated with a plurality of users on the social networking system.

11. The computer-implemented method of claim 2 , further comprising:
providing, by the computing system, data associated with a number of users that have sent a message via the action-based link.

12. The computer-implemented method of claim 3 , further comprising:
providing, by the computing system, a logged-out version of a messaging interface for preview by a third party platform scraper.

13. The computer-implemented method of claim 1 , wherein the action-based link is presented as a QR code.

14. The system of claim 6 , further comprising:
providing data associated with a number of users that have sent a message via the action-based link.

15. The system of claim 7 , further comprising:
providing a logged-out version of a messaging interface for preview by a third party platform scraper.

16. The system of claim 5 , wherein the action-based link is presented as a QR code.

17. The non-transitory computer-readable storage medium of claim 9 , further comprising:
providing data associated

Assignees

• Facebook Inc

Inventors

• Schmid Matthew Logan
• Mcduffie Timothy J
• Zhang Guangwei

Classifications

• G06Q10/107

  Computer-aided management of electronic mailing [e-mailing] · CPC title

• H04L51/04 Primary

  Real-time or near real-time messaging, e.g. instant messaging [IM] · CPC title

• H04L51/18

  Commands or executable codes · CPC title

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• H04W4/12

  Messaging; Mailboxes; Announcements · CPC title