Non-intrusive advertisement presentation

Patent metadata

Field	Value
Publication number	US-10643238-B2
Application number	US-94190810-A
Country	US
Kind code	B2
Filing date	Nov 8, 2010
Priority date	Nov 8, 2010
Publication date	May 5, 2020
Grant date	May 5, 2020

Abstract

Advertisements are often presented in the context of a media content viewing experience. Advertisement presentation may be intrusive or subtle. In many instances, users may be interested in particular advertisements but may not want to disrupt a media content viewing experience by launching an advertisement window, opening an advertisement application, or otherwise being redirected to another piece of content. Consequently, mechanisms are provided to allow a user to identify advertisements or save advertisement interests for presentation at a later time. Saved advertisement interests can be used to inform future advertisement and/or content suggestions, and the user can be presented with selected advertisements within an application or through external mechanisms.

First claim

What is claimed is:

1. A method for improving viewer experience of media content, the method to be executed by a system including a processor and memory, the method comprising:
detecting, by the system, a user initiated viewing event;
presenting, by the system, media content to a client device corresponding to the user initiated viewing event;
presenting, by the system, one or more advertisements to the client device during presentation of the media content;
detecting, by the system, one or more user initiated advertisement selection events, wherein the one or more user initiated advertisement selections events includes a mouse click to a website link;
upon detecting one or more user initiated advertisement selection events, presenting, by the system, to the client device an option to view an advertisement now or save the advertisement for perusal at a later time or on a different modality, wherein a default option is set to view the advertisement at a later time;
detecting, by the system, whether the user selects to view the advertisement now or save the advertisement for browsing later;
if a user selection to play the advertisement now is detected, then playing, by the system, the advertisement immediately;
if a user selection to save the advertising for browsing later is detected, then saving, by the system, the one or more advertisements for browsing later such that presenting the media content is not interrupted by the one or more advertisements being played;
continuing, by the system, presentation of the media content until the media content is finished playing;
determining, by the system, user preferences for saved advertisements, wherein the user preferences indicate how a user wishes to save and subsequently explore advertising, wherein determining user preferences includes saving advertisements, links, and information to a user profile, as well as saving user selections of whether to play the advertisement now or save the advertisement for browsing later; and
maintaining, by the system, a plurality of saved advertisements, user selections for viewing the advertisements now or saving the advertisements for browsing later, specified advertising view periods, and modalities for viewing saved advertisements in the user profile associated with the user.

2. The method of claim 1 , wherein the saved advertisements are presented using a separate modality.

3. The method of claim 1 , wherein saved advertisements are presented with information, links, offers, and associated advertisements.

4. The method of claim 1 , wherein the saved advertisements are presented after the user has finished viewing the media content.

5. The method of claim 1 , wherein the saved advertisements are presented before the user begins viewing subsequent media content.

6. A system, comprising:
a processor;
memory; and
one or more instructions stored in the memory to cause the processor to execute a method, the method comprising:
detecting, at a server, a user initiated viewing event;
presenting media content to a client device corresponding to the user initiated viewing event;
presenting one or more advertisements to the client device during presentation of the media content;
detecting, at the server, one or more user initiated advertisement selection events, wherein the one or more user initiated advertisement selections events includes a mouse click to a website link;
upon detecting one or more user initiated advertisement selection events, presenting to the client device an option to view an advertisement now or save the advertisement for perusal at a later time or on a different modality, wherein a default option is set to view the advertisement at a later time;
detecting whether the user selects to view the advertisement now or save the advertisement for browsing later;
if a user selection to play the advertisement now is detected, then playing the advertisement immediately;
if a user selection to save the advertising for browsing later is detected, then saving the one or more advertisements for browsing later such that presenting the media content is not interrupted by the one or more advertisements being played;
continuing presentation of the media content until the media content is finished playing;
determining user preferences for saved advertisements, wherein the user preferences indicate how a user wishes to save and subsequently explore advertising, wherein determining user preferences includes saving advertisements, links, and information to a user profile, as well as saving user selections of whether to play the advertisement now or save the advertisement for browsing later; and
maintaining a plurality of saved advertisements, user selections for viewing the advertisements now or saving the advertisements for browsing later, specified advertising view periods, and modalities for viewing saved advertisements in the user profile associated with the user.

7. The system of claim 6 , wherein the saved advertisements are presented using a separate modality.

8. The system of claim 6 , wherein saved advertisements are presented with information, links, offers, and associated advertisements.

9. The system of claim 6 , wherein the saved advertisements are presented after the user has finished viewing the media content.

10. The system of claim 6 , wherein the saved advertisements are presented before the user begins viewing subsequent media content.

11. A non-transitory computer readable medium storing one or more instructions to be executed by a system including a processor and memory, the instructions comprising:
detecting, by the system, a user initiated viewing event;
presenting, by the system, media content to a client device corresponding to the user initiated viewing event;
presenting, by the system, one or more advertisements to the client device during presentation of the media content;
detecting, by the system, one or more user initiated advertisement selection events, wherein the one or more user initiated advertisement selections events includes a mouse click to a website link;
upon detecting one or more user initiated advertisement selection events, presenting, by the system, to the client device an option to view an advertisement now or save the advertisement for perusal at a later time or on a different modality, wherein a default option is set to view the advertisement at a later time;
detecting, by the system, whether the user selects to view the advertisement now or save the advertisement for browsing later;
if a user selection to play the advertisement now is detected, then playing, by the system, the advertisement immediately;
if a user selection to save the advertising for browsing later is detected, then saving, by the system, the one or more advertisements for browsing later such that presenting the media content is not interrupted by the one or more advertisements being played;
continuing, by the system, presentation of the media content until the media content is finished playing;
determining, by the system, user preferences for saved advertisements, wherein the user preferences indicate how a user wishes to save and subsequently explore advertising, wherein determining user preferences includes saving advertisements, links, and information to a user profile, as well as saving user selections of whether to play the advertisement now or save the advertisement for browsing later; and
maintaining, by the system, a plurality of saved advertisements, user selections for viewing the advertisements now or saving the advertisements for browsing later, specified advertising view periods, and modalities for viewing saved advertisements in the user profile associated

Assignees

• Billings Allen
• Mobitv Inc

Inventors

• Billings Allen

Classifications

• G06Q30/0257 Primary

  User requested · CPC title

• G06Q30/02

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06Q30/0269

  based on user profile or attribute · CPC title

• G06Q30/0277

  Online advertisement · CPC title