Methods and apparatus to detect commercial advertisements associated with media presentations

Patent metadata

Field	Value
Publication number	US-10631044-B2
Application number	US-201816012413-A
Country	US
Kind code	B2
Filing date	Jun 19, 2018
Priority date	Dec 31, 2009
Publication date	Apr 21, 2020
Grant date	Apr 21, 2020

Abstract

Methods and apparatus to detect commercial advertisements associated with media presentations are disclosed. An example apparatus to detect a commercial transition associated with a media presentation include means for comparing an amount of audio randomness in an inter-segment audio frame to a random level threshold, where the amount of audio randomness is based on a random-factor ratio. The example apparatus further includes means for indicating, in response to the amount of audio randomness satisfying the random level threshold, the inter-segment audio frame as occurring at the commercial transition.

First claim

What is claimed is:

1. An apparatus to detect a commercial transition associated with a media presentation, the apparatus comprising:
means for comparing an amount of audio randomness in an inter-segment audio frame to a random level threshold, the amount of audio randomness being based on a random-factor ratio; and
means for indicating, in response to the amount of audio randomness satisfying the random level threshold, the inter-segment audio frame as occurring at the commercial transition.

2. The apparatus of claim 1 , further including means for determining the random-factor ratio by:
determining a quantity of unique time-based distances between at least one of a plurality of amplitude peaks or a plurality of amplitude troughs in the inter-segment audio frame; and
determining the random-factor ratio by dividing the quantity of unique time-based distances by a quantity of total time-based distances between the at least one of the amplitude peaks or the amplitude troughs.

3. The apparatus of claim 1 , wherein the commercial transition includes at least one of a transition between two commercial advertisements or a transition between a commercial advertisement and a media program.

4. The apparatus of claim 1 , wherein the audio frame is reconstructed from at least one of a television transmission, an internet-streamed video, or a video on demand.

5. The apparatus of claim 1 , wherein the amount of audio randomness of the inter-segment audio frame is indicative of an inter-segment blank frame occurring between two media program segments.

6. The apparatus of claim 1 , wherein the means for comparing the amount of audio randomness includes:
means for determining a root-mean-squared value of audio in the inter-segment audio frame; and
means for determining the amount of audio randomness of the inter-segment audio frame in response to the root-mean-squared value of the audio exceeding a first threshold and being less than a second threshold.

7. An apparatus to detect a commercial transition associated with a media presentation, the apparatus comprising:
means for detecting a change in box-formatting between a first video frame and a subsequent video frame by detecting edges between a primary display area and screen filler areas of the box-formatting to detect an appearance or disappearance of the screen filler areas, the screen filler areas comprising motion images in at least two of a left portion, a right portion, a top portion or a bottom portion of the box-formatting of the first video frame or the subsequent video frame; and
means for determining that the commercial transition is a transition between the first video frame and the subsequent video frame based on the detected change in box-formatting.

8. The apparatus of claim 7 , wherein the box-formatting is at least one of a pillarbox formatting, a letterbox formatting, or a windowbox formatting.

9. The apparatus of claim 7 , wherein the screen filler areas are located at the top and bottom portions or the right and left portions.

10. The apparatus of claim 9 , wherein the means for detecting the change in box-formatting includes using an edge detection machine vision process to determine the appearance or disappearance of the screen filler areas.

11. The apparatus of claim 7 , wherein the first video frame and the subsequent video frame are reconstructed from a media transmission.

12. The apparatus of claim 11 , wherein the box-formatting is part of the first video frame or the subsequent video frame during the transmission of the first video frame or the subsequent video frame in the media transmission.

13. The apparatus of claim 11 , wherein the media transmission is at least one of a television transmission, an internet-streamed video, or a video on demand.

14. The apparatus of claim 7 , wherein the first video frame is a first commercial, and the subsequent video frame is a second commercial.

15. A system to detect a commercial transition associated with a media presentation, the system comprising:
means for comparing an amount of audio randomness in an inter-segment audio frame to a random level threshold, the amount of audio randomness being based on a random-factor ratio; and
means for indicating, in response to the amount of audio randomness satisfying the random level threshold, the inter-segment audio frame as occurring at the commercial transition.

16. The system of claim 15 , further including:
means for generating a first hint value based on the amount of audio randomness in response to the amount of audio randomness satisfying the random level threshold, the amount of audio randomness being a first characteristic associated with the media presentation indicative of a possible commercial transition;
means for generating a second hint value in response to detecting a second characteristic associated with the media presentation indicative of the possible commercial transition; and
means for weighting the first and second hint values.

17. The system of claim 16 , further including:
means for determining an aggregate weighted hint value based on the first and second weighted hint values; and
means for confirming a presence of the commercial transition associated with the media presentation based on the aggregate weighted hint value.

18. The system of claim 17 , wherein the second characteristic is a change in box-formatting between consecutive video frames.

19. The system of claim 17 , wherein the second characteristic is at least one of a frame aspect ratio change, an audio format change, a timestamp discontinuity, a closed-captioning text discontinuity, or a commercial insertion opportunity code.

20. The system of claim 17 , wherein the first hint value is weighted based on a reliability of the first characteristic as an indicator of an actual commercial transition, and the second hint value is weighted based on a reliability of the second characteristic as an indicator of an actual commercial transition.

Assignees

• Nielsen Co Us Llc

Inventors

• Wright David H
• Wilson Scott
• Schwerer Ron
• Heffernan Ronan

Classifications

• H04H60/58

  of audio {(determination or detection of speech characteristics in general G10L25/00; speech recognition in general G10L15/00)} · CPC title

• H04N5/147

  Scene change detection · CPC title

• H04H60/48

  for recognising items expressed in broadcast information · CPC title

• H04H20/14 Primary

  for monitoring programmes · CPC title

• H04H60/59

  of video {(recognising characters or patterns in general G06F18/00, G06V20/00)} · CPC title