Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period based on historical user interactions

Patent metadata

Field	Value
Publication number	US-10607260-B2
Application number	US-201715639709-A
Country	US
Kind code	B2
Filing date	Jun 30, 2017
Priority date	Jun 30, 2017
Publication date	Mar 31, 2020
Grant date	Mar 31, 2020

Abstract

Systems and methods are described for presenting supplemental information to a user that is related to an advertisement consumed by the user that the user found interesting. It may be determined that a user is interested in receiving supplemental information based on the user starting to use a device within a threshold time period from consuming the advertisement on a different device. The threshold time period may be determined based on historical amounts of time users have taken to access supplemental information after consuming the advertisement (e.g., if users access a webpage associated with the advertisement five minutes after the conclusion of the advertisement, the threshold time period may be five minutes). In response to determining that the user started using the first device within the threshold period of time from the end of the advertisement, supplemental information associated with the advertisement may be presented.

First claim

What is claimed is:

1. A method for presenting supplemental content related to an advertisement, the method comprising:
detecting that a user has started using a first device at a first time; and
based on detecting that the user has started using the first device:
detecting a device that is closest to the first device, wherein the device is one of a plurality of devices associated with the user;
determining a device identifier of the device closest to the first device;
retrieving, using the device identifier for the device closest to the first device, device media asset consumption history associated with the user; and
searching the device media asset consumption history for the advertisement that the user consumed last;
retrieving metadata associated with the advertisement;
determining, based on the metadata associated with the advertisement, that the advertisement is part of a group of similar advertisements;
retrieving interaction histories for a plurality of users who consumed advertisements in the group of similar advertisements;
calculating a threshold amount of time associated with the advertisement based on the retrieved interaction histories;
determining whether the user started using the first device within the threshold amount of time from an endpoint of the advertisement; and
in response to determining that the user started using the first device within the threshold amount of time from the endpoint of the advertisement:
retrieving supplemental information associated with the advertisement that the user consumed last; and
generating the supplemental information for display.

2. The method of claim 1 , wherein detecting that the user has started using the first device at the first time comprises:
receiving, at the first device, a user input at the first time;
retrieving a second time corresponding to a most recent user input received prior to the first input;
determining that a difference between the first time and the second time is greater than a threshold difference; and
in response to determining that the difference is greater than the threshold difference, determining that the user has started using the first device.

3. The method of claim 2 , wherein determining that the difference between the first time and the second time is greater than the threshold difference comprises:
retrieving a log of recent user inputs on the first device;
determining, based on the log of recent user inputs, an average time between user inputs on the first device;
comparing the average time between user inputs with the difference between the first time and the second time;
determining, based on comparing the average time between user inputs with the difference, that the average time between user inputs is less than the difference; and
based on determining that the average time between user inputs is less than the difference, determining that the difference between the first time and the second time is greater than the threshold difference.

4. The method of claim 1 , wherein retrieving the supplemental information associated with the advertisement that the user consumed last comprises:
retrieving a location of a second device from a profile associated with the user, wherein the location is from a plurality of locations that indicate an area in a home;
retrieving a plurality of identifiers of supplemental information associated with the advertisement that the user consumed last, wherein each of the plurality of identifiers is associated with one or more locations of the plurality of locations;
comparing the location of the second device with each location associated with one of the retrieved plurality of identifiers of supplemental information;
determining, based on comparing the location of the second device with each location associated with one of the retrieved plurality of identifiers of supplemental information, that the location of the second device matches a stored location; and
retrieving, from a field associated with the stored location, corresponding supplemental information related to the location of the second device.

5. The method of claim 1 , wherein generating for display the supplemental information comprises:
determining a type of the supplemental information;
comparing the type of the supplemental information with user preferences stored in a profile associated with the user, wherein the user preferences identify devices to display types of supplemental information on;
determining, based on comparing the type of the supplemental information with the user preferences, that the type of the supplemental information matches a first stored user preference associated with displaying supplemental information on a second device; and
in response to determining that the type of the supplemental information matches the first stored user preference, transmitting an instruction to the second device to display the supplemental information.

6. The method of claim 1 , wherein determining, based on the metadata associated with the advertisement, that the advertisement is part of the group of similar advertisements comprises:
retrieving metadata associated with a plurality of groups of similar advertisements, wherein each group of similar advertisements includes advertisements that share one or more characteristics;
comparing the metadata associated with the advertisement with the metadata associated with each of the plurality of groups of similar advertisements; and
based on comparing the metadata associated with the advertisement with the metadata associated with one of the plurality of groups of similar advertisements, determining that the advertisement is part of the group of similar advertisements.

7. The method of claim 1 , wherein retrieving interaction histories for the plurality of users who consumed advertisements in the group of similar advertisements comprises:
determining, based on data stored in a user profile of the user, a demographic profile of the user;
retrieving demographic profiles associated with users who consumed advertisements in the group of similar advertisements;
comparing the demographic profile of the user with a demographic profile corresponding to each user of the users who consumed advertisements in the group of similar advertisements;
based on comparing the demographic profile of the user with the demographic profile corresponding to each user who consumed advertisements in the group of similar advertisements, determining that a portion of demographic profiles corresponding to the plurality of users matches the demographic profile of the user; and
retrieving, based on determining that the portion of demographic profiles corresponding to the plurality of users matches the demographic profile of the user, interaction histories for the plurality of users.

8. The method of claim 1 , wherein determining, based on the retrieved interaction histories, the plurality of durations comprises:
retrieving an end time when each user of the plurality of users finished consuming one of the advertisements in the group of advertisements from each retrieved interaction history;
retrieving a start time from each retrieved interaction history when supplemental information associated with the advertisement in the group of similar advertisements was accessed by each user;
calculating the length of time between the time when the user of the plurality of users finished consuming one of the advertisements in the group to when the user of the plurality of users accessed the corresponding supplemental information based on the start time and the end time from each retrieved interaction history; and
determining the plurality of durations based on the calculated length of time from each retrieved inter

Assignees

• Rovi Guides Inc

Inventors

• Goldshtein Omry Zvi
• Stathacopoulos Paul
• Lee Jocelin
• Banno Taro Kent
• Flynn Joseph J
• Maughan Benjamin

Classifications

• G06Q30/0272 Primary

  Period of advertisement exposure · CPC title

• G06Q30/0267

  Wireless devices · CPC title

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/0256

  User search · CPC title