Techniques for facilitating content retargeting

Patent metadata

Field	Value
Publication number	US-10600087-B2
Application number	US-201314032964-A
Country	US
Kind code	B2
Filing date	Sep 20, 2013
Priority date	Aug 30, 2013
Publication date	Mar 24, 2020
Grant date	Mar 24, 2020

Abstract

Techniques for facilitating retargeting of content are described. According to various embodiments, a user specification of a first set of content items and a second set of content items may be received. Moreover, a user specification of flow logic information may be received. The flow logic information may specify a user trigger action, and an instruction that a second content item in the second set is only to be displayed to a particular user after it is determined that the particular user has performed the user trigger action on the first content item. Thereafter, it may be determined that the particular user has performed the user trigger action on the first content item, and the second content item may be displayed to the particular user, based on the flow logic information.

First claim

What is claimed is:

1. A method comprising:
displaying, by a computer system having a memory and at least one hardware system, one or more user interfaces identifying a plurality of candidate user trigger actions;
receiving, by the computer system, from a user via the one or more user interfaces:
a specification of a first set of one or more content items and a second set of one or more content items;
a selection of a user trigger action from among the plurality of candidate user trigger actions; and
a specification of a time range associated with the user trigger action;

generating, by the computer system, a user-specified instruction that a second content item is to be displayed to one or more members of an online social network service after the one or more members have performed the user trigger action on a first content item at a time that is within the specified time range, the second content item being in the second set, the first content item being in the first set, the generating of the user-specified instruction being based on a corresponding icon for the first content item being positioned within a first user interface area of a user interface, a corresponding icon for the second content item being positioned within a second user interface area of the user interface, and a visual connector that represents the user trigger action visually connecting the first user interface area to the second user interface area or visually connecting the corresponding icon for the first content item to the corresponding icon for the second content item, the user interface being configured to enable a user to manipulate positioning of the icon for the first content item, positioning of the icon for the second content item, and positioning of the visual connector;
at a first time, storing, by the computer system, the user-specified instruction to be accessed in association with the first content item;
at a second time after the first time, causing, by the computer system, the first content item to be displayed to a member of the online social network service;
determining, by the computer system, that the member has performed the user trigger action on the displayed first content item;
in response to the determination that the member has performed the user trigger action on the displayed first content item at a time that is within the specified time range, accessing, by the computer system, the stored user-specified instruction; and
causing, by the computer system, the second content item to be displayed to the member according to the user-specified instruction.

2. The method of claim 1 , wherein at least one of the first content item and the second content item is an online advertisement, an item posted in a content stream, a notification message, a company profile page, a member profile page, a news item, an article, or a webpage.

3. The method of claim 1 , wherein the user trigger action associated with the first content item is a view, a like, a comment, a share, a follow, a click, a conversion, a hover response, or a hide response.

4. The method of claim 1 , further comprising preventing the second content item from being displayed to the member until the member has performed the user trigger action on the first content item.

5. The method of claim 1 , wherein an additional content item in the first set is associated with an additional user trigger action that is distinct from the user trigger action.

6. The method of claim 1 , further comprising receiving, from the user, a specification of multiple user trigger actions associated with the first content item, and instructions to display a specific one of the content items in the second set to the one or more members, responsive to the one or more members performing a specific one of the multiple trigger actions on the first content item.

7. The method of claim 1 , further comprising receiving, from the user, a specification of a target audience associated with each of the content items in the first set and the second set.

8. The method of claim 7 , further comprising causing each of the content items in the first set and the second set to be displayed to a member associated with the corresponding target audience.

9. The method of claim 8 , wherein each of the target audiences is specified based on at least one of a location, an age, a gender, interests, education attributes, and professional experience attributes associated with members of the corresponding target audience.

10. The method of claim 8 , further comprising:
displaying an analytics user interface identifying a size of the target audience associated with each of the content items in the first set and the second set.

11. The method of claim 1 , further comprising:
displaying an analytics user interface identifying demographics of members that have performed the user trigger action associated with each of the content items in the first set.

12. The method of claim 1 , wherein each of the content items in the first set includes at least one of a general description of a company, a product campaign, a product line, and a product item, and wherein each of the content items in the second set includes at least one of a specific description of one or more product items and a coupon associated with one or more product items.

13. The method of claim 1 , wherein each of the content items in the first set includes at least one of a specific description of one or more product items and a coupon associated with one or more product items, and wherein each of the content items in the second set includes at least one of a general description of a company, a product campaign, a product line, and a product item.

14. The method of claim 1 , further comprising receiving, from the user, a specification of an advertiser cost associated with the display of each of the content items in the first set and each of the content items in the second set.

15. The method of claim 14 , wherein the cost associated with the display of each of the content items in the second set is greater than the cost associated with the display of each of the content items in the first set.

16. A system comprising:
a processor, and a memory including instructions, which when executed by the processor, cause the processor to:
display one or more user interfaces identifying a plurality of candidate user trigger actions;
receive from a user via the one or more user interfaces:
a specification of a first set of one or more content items and a second set of one or more content items;
a selection of a user trigger action from among the plurality of candidate user trigger actions; and
a specification of a time range associated with the user trigger action;

generating user-specified instruction that a second content item is to be displayed to one or more members of an online social network service after the one or more members have performed the user trigger action on a first content item at a time that is within the specified time range, the second content item being in the second set, the first content item being in the first set, the generating of the user-specified instruction being based on a corresponding icon for the first content item being positioned within a first user interface area of a user interface, a corresponding icon for the second content item being positioned within a second user interface area of the user interface, and a visual connector that represents the user trigger action visually connecting the first user interface area to the second user interface area or visually connecting the corresponding icon for the f

Assignees

• Microsoft Technology Licensing Llc

Inventors

• Kannan Ashvin
• Sachdeva Gyanda
• Grishaver Michael
• Feng Huining

Classifications

• G06Q30/0269 Primary

  based on user profile or attribute · CPC title

• H04N21/4784

  receiving rewards · CPC title

• G06Q30/0251

  Targeted advertisements · CPC title

• G06Q30/0271

  Personalized advertisement · CPC title

• G06Q30/0241

  Advertisements · CPC title