Advertising on autonomous or semi-autonomous vehicle exterior

Patent metadata

Field	Value
Publication number	US-10599156-B2
Application number	US-201816047901-A
Country	US
Kind code	B2
Filing date	Jul 27, 2018
Priority date	Jul 28, 2017
Publication date	Mar 24, 2020
Grant date	Mar 24, 2020

Abstract

Provided herein is an autonomous or semi-autonomous vehicle fleet comprising a plurality of electric autonomous vehicle for apportioned display of a media, operating autonomously and a fleet management module for coordination of the autonomous vehicle fleet. Each autonomous or semi-autonomous vehicle comprising a screen configured to display the media. Activation, deactivation, brightness modification, in combination with specific media selection enables more efficient media display.

First claim

What is claimed is:

1. A system for apportioned display of a plurality of media by a fully-autonomous, autonomous, or semi-autonomous vehicle, the system comprising:
a) a vehicle, the vehicle being fully-autonomous, autonomous, or semi-autonomous, the vehicle comprising:
(i) a display screen configured to display a selected media, wherein the display screen is disposed on an exterior of the vehicle; and
(ii) at least one self-driving sensor, wherein the at least one self-driving sensor is configured to measure at least one input data, wherein the at least one self-driving sensor comprises at least one selected from a group including a camera, a lidar, a radar, and an ultrasonic sensor, the at least one input data corresponding to a surrounding of the vehicle; and
b) a media processor configured to provide a media application comprising:
(i) a current condition determination module, determining a current condition based on the input data, wherein the current condition is at least one selected from a group including an object and a weather condition, wherein determining the current condition comprises identifying the at least one of the object and the weather condition, wherein the object comprises a pedestrian, a cyclist, or a motorist, and wherein the current condition determination module further determines a demographic of the object;
(ii) a media selection module applying a media selection algorithm to select either one of a plurality of media as the selected media based on the current condition or an inactive display mode based on the current condition, wherein the plurality of media is stored in a media inventory database, and wherein each media is further associated with a display time of day media display parameter, a display period media display parameter, a display location media display parameter, a current vehicle speed media display parameter, a current temperature media display parameter, a current weather media display parameter, a current brightness media display parameter, or any combination thereof; and
(iii) a media display module displaying the selected media on the display screen when the media selection module selects the selected media, wherein the media display module selects the inactive display mode when a total or average weight of the plurality of the media parameters associated with the current condition is below a set value threshold.

2. The system of claim 1 , wherein the media is associated with a display time of day media display parameter and the media selection algorithm selects the inactive display mode when it is nighttime.

3. A system for apportioned display of a plurality of media by a fully-autonomous, autonomous, or semi-autonomous vehicle, the system comprising:
a) a vehicle, the vehicle being fully-autonomous, autonomous, or semi-autonomous, the vehicle comprising:
(i) a display screen configured to display a selected media, wherein the display screen is disposed on an exterior of the vehicle; and
(ii) at least one self-driving sensor, wherein the at least one self-driving sensor is configured to measure at least one input data, wherein the at least one self-driving sensor comprises at least one selected from a group including a camera, a lidar, a radar, and an ultrasonic sensor, the at least one input data corresponding to a surrounding of the vehicle; and
b) a media processor configured to provide a media application comprising:
(i) a current condition determination module, determining a current condition based on the input data, wherein the current condition is at least one selected from a group including an object and a weather condition, wherein determining the current condition comprises identifying the at least one of the object and the weather condition, wherein the object comprises a pedestrian, a cyclist, or a motorist, and wherein the current condition determination module further determines a demographic of the object;
(ii) a media selection module applying a media selection algorithm to select either one of a plurality of media as the selected media based on the current condition or an inactive display mode based on the current condition, wherein the plurality of media is stored in a media inventory database, and wherein each media is further associated with a display time of day media display parameter, a display period media display parameter, a display location media display parameter, a current vehicle speed media display parameter, a current temperature media display parameter, a current weather media display parameter, a current brightness media display parameter, or any combination thereof; and
(iii) a media display module displaying the selected media on the display screen when the media selection module selects the selected media, wherein the media selection algorithm selects the inactive display mode when a total or average weight of a number of display events falls below a set value threshold, wherein the set value threshold is based on an energy condition.

Assignees

• Nuro Inc

Inventors

• Ferguson David
• Zhu Jiajun
• Jirapinyo Pichayut
• Leipold Cosimo

Classifications

• G01C21/343

  Calculating itineraries (travelling salesman problem G06Q10/04; optimisation of routes G06Q10/047) · CPC title

• G06N20/00

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• G06Q10/08

  Logistics, e.g. warehousing, loading or distribution; Inventory or stock management · CPC title

• G08G1/04

  using optical or ultrasonic detectors · CPC title

• G06Q10/083

  Shipping · CPC title