Image search persona techniques and systems

Patent metadata

Field	Value
Publication number	US-10592548-B2
Application number	US-201514828085-A
Country	US
Kind code	B2
Filing date	Aug 17, 2015
Priority date	Aug 17, 2015
Publication date	Mar 17, 2020
Grant date	Mar 17, 2020

Abstract

Image search persona techniques and systems are described. In one or more implementations, a digital medium environment is described for controlling image searches by one or more computing devices. An image search request and an indication of one or more personas of one or more respective users associated with the image search request is received by the one or more computing devices. The one or more personas specify characteristics of the one or more respective users themselves. A plurality of images are obtained by the one or more computing devices based on the image search request. The plurality of images are filtered by the one or more computing devices based on the one or more personas and a search result is generated by the one or more computing devices from the filtered plurality of images.

First claim

What is claimed is:

1. In a digital medium environment for controlling image searches by one or more computing devices, a method comprising:
receiving, by the one or more computing devices, an image search request including a keyword and a persona, the image search request associated with a user, the persona specifying content consumption characteristics of one or more respective users associated with a demographic of a subset of a user population that does not include the user to identify likes and dislikes of the population in regards to images presented for consumption;
obtaining a plurality of images by the one or more computing devices based on the keyword;
filtering the plurality of images by the one or more computing devices based on the consumption characteristics specified by the persona; and
generating a search result by the one or more computing devices from the filtered plurality of images.

2. A method as described in claim 1 , wherein the persona is generated for the one or more respective users automatically and without user intervention by at least one computing device based on monitored user interaction of the one or more respective users.

3. A method as described in claim 1 , wherein the monitored user interaction includes interaction with a content creation service configured to create the content or a content sharing service that is configured to make the plurality of images available for use via a license.

4. A method as described in claim 1 , wherein the persona includes at least one of:
a creation persona of the one or more respective users that is to create content that includes an image based on the image search request;
a client persona of the one or more respective users that requested the creation of the content; and
a target audience persona of the one or more respective users that is to consume the created content.

5. A method as described in claim 4 , wherein the image search request includes the creation persona, the client persona, and the target audience persona, and wherein the filtering includes:
filtering the plurality of images based on the consumption characteristics specified by the creation persona;
filtering the plurality of images based on the consumption characteristics specified by the client persona; and
filtering the plurality of images based on the consumption characteristics specified by the target audience persona.

6. A method as described in claim 1 , wherein the plurality of images are available for licensing from a content sharing service.

7. A method as described in claim 6 , wherein the generated search result includes an option to license respective said images from the content sharing service.

8. A method as described in claim 1 , wherein the image search request is formed through interaction with a user interface of a content creation service configured to create content that includes images and the generated search result is configured for display within the user interface such that a user interacting with the user interface remains in a context of the user interface to form the image search request and display the generated search result.

9. A method as described in claim 1 , wherein the persona specifies the content consumption characteristics based on social characteristics, type of job, age demographic, geographical local, past purchase habits, or monitored interactions.

10. In a digital medium environment for controlling image searches by one or more computing devices, a method comprising:
detecting one or more inputs received via interaction with a user interface by the one or more computing devices that specify an image search request including a keyword and a persona, the persona including at least one of:
a creation persona of a user that is to create content that includes an image based on the image search request;
a client persona of a user that requested the creation of the content; and
a target audience persona of a user that is to consume the created content;

specifying, based on the persona, content consumption characteristics of one or more respective users as associated with a demographic of a subset of a population of users to identify likes and dislikes of the population in regards to images presented for consumption; and
transforming the user interface by the one or more computing devices to include an image search result having a plurality of images that are located based on the keywords and filtered based on the consumption characteristics specified by the persona.

11. A method as described in claim 10 , wherein the plurality of images are available for licensing from a content sharing service and the user interface includes functionality to create content to include one or more of the plurality of images.

12. A method as described in claim 10 , wherein the creation persona, the client persona, and the target audience persona are each generated for one or more respective users automatically and without user intervention by at least one computing device based on monitored user interaction of the respective said users.

13. A method as described in claim 12 , wherein the monitored user interaction includes interaction with a content creation service configured to create the content or a content sharing service that is configured to make the plurality of images available for use via a license.

14. A method as described in claim 10 , wherein the creation persona, the client, persona, and the target audience persona are each preconfigured, wherein the personas specify the content consumption characteristics based on social characteristics, type of job, age demographic, geographical local, past purchase habits, or monitored interactions.

15. A method as described in claim 10 , wherein the image search request is associated with a user, and wherein the persona specifies content consumption characteristics of a subset of a user population that does not include the user.

16. In a digital medium environment for controlling image searches of a content sharing service, a system comprising:
a hardware processor;
memory coupled to the hardware processor and including instructions that are executable by the hardware processor to implement:
an image search module to receive an image search request including a keyword and a persona and obtain a plurality of images from the content sharing service based on the keyword and an availability for licensing of each respective one of the plurality of images; and
a persona manager module to filter the plurality of images for inclusion in the image search result based on content consumption characteristics specified by the persona and indicating one or more respective users as associated with a demographic of a subset of a population of users to identify likes and dislikes of the population in regards to images presented for consumption.

17. A system as described in claim 16 , wherein the persona is generated for the one or more respective users automatically and without user intervention by at least one computing device based on monitored user interaction of the respective said users.

18. A system as described in claim 16 , wherein the persona is preconfigured.

19. A system as described in claim 16 , wherein the persona includes at least one of:
a creation persona of the one or more respective users that is to create content that includes an image based on the image search request;
a client persona of the one or more respective users that requested the creation of the content; and
a target audience persona of the

Assignees

• Adobe Inc

Inventors

• Koch Zeke
• Faieta Baldo
• Chien Jen-Chan
• Randall Mark M
• Sirven Olivier
• Koch Philipp
• Nicholson Dennis G

Classifications

• G06F16/58 Primary

  Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually · CPC title

• G06F2221/0713

  Physics · mapped topic

• G06F21/10

  Protecting distributed programs or content, e.g. vending or licensing of copyrighted material (protection in video systems or pay television H04N7/16) {; Digital rights management [DRM]} · CPC title

• G06F16/535 Primary

  Filtering based on additional data, e.g. user or group profiles · CPC title

• G06F21/1015

  to users · CPC title