Electronic display systems connected to vehicles and vehicle-based systems

Patent metadata

Field	Value
Publication number	US-10582248-B2
Application number	US-201916410239-A
Country	US
Kind code	B2
Filing date	May 13, 2019
Priority date	May 19, 2014
Publication date	Mar 3, 2020
Grant date	Mar 3, 2020

Abstract

Electronic digital display systems, including roadside display devices, vehicle-based devices, personal mobile devices, intermediary servers, advertising servers, and/or additional external data sources may operate individually or in combination to identify one or more vehicle locations, driving routes, driver and passenger characteristics, and the like. Vehicle and individual characteristics may be determined based on data received from traffic cameras, vehicle-based devices, personal mobile devices, and/or other data sources. Based on the vehicle characteristics, individual characteristics, driving data and driving patterns, and the like, digital content may be determined for electronic roadside displays to be viewable by the approaching vehicles, and/or other digital display devices to be viewable by associated individuals via other display devices and at other times. Various techniques may be used to determine customized digital content, such as targeted advertisements and/or driving or vehicle safety messages, including retrieval and aggregation of certain characteristics, prioritization of characteristics, and real-time auctions for advertisements. Additionally, certain systems may be interactive to allow user responses and follow-up content via on-board vehicle devices or other user devices.

First claim

What is claimed is:

1. An electronic display system comprising:
one or more processors;
a network interface configured to transmit content to one or more digital roadside displays; and
at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause the electronic display system to:
receive driving pattern data for a first vehicle including driving behaviors and driving performance metrics;
identify, from the driving pattern data, an expected destination of a current driving trip;
based on the identified expected destination of the current driving trip, identify an anticipated driving route to the expected destination;
identify, based on the anticipated driving route, an expected time at which a first vehicle will be in proximity of one or more digital roadside displays;
determine first digital content for the one or more digital roadside displays based on the received driving pattern data for the first vehicle;
determine a beginning time for displaying the first digital content based on the expected time at which the first vehicle will be in proximity of the one or more digital roadside displays;
determine an ending time for displaying the first digital content; and
transmit the first digital content and the beginning time and ending time via the network interface to the one or more digital roadside displays.

2. The electronic display system of claim 1 , wherein determining the first digital content comprises selecting an advertisement or message for the one or more digital roadside displays, based on the identified expected destination of the first vehicle and the driving pattern data for the first vehicle.

3. The electronic display system of claim 1 , further including instructions that, when executed, cause the electronic display system to:
receive diagnostic or maintenance data of the first vehicle, and
wherein the first digital content for the one or more digital roadside displays is determined based on the diagnostic or maintenance data of the first vehicle and the driving pattern data for the first vehicle.

4. The electronic display system of claim 1 ,
wherein receiving the driving pattern data further includes receiving an indication that the first vehicle has engaged in high-risk driving during a driving trip, and
wherein the first digital content for the one or more digital roadside displays or other digital displays is determined based on the indication that the first vehicle has engaged in high-risk driving during the driving trip.

5. The electronic display system of claim 1 , further including instructions that, when executed, cause the electronic display system to:
receive a digital short-range communication transmission from the first vehicle indicating at least one of a location, speed, route, or direction of travel of the first vehicle.

6. The electronic display system of claim 1 , wherein receiving the driving pattern data of the first vehicle comprises:
receiving the driving pattern data from the first vehicle via a digital short-range communication transmission.

7. The electronic display system of claim 1 , further including instructions that, when executed, cause the electronic display system to:
determine a current location of the first vehicle;
compare the current location of the first vehicle to locations of the one or more digital roadside displays; and
identify a first digital roadside display within a proximity of the current location of the first vehicle based on the comparison.

8. The electronic display system of claim 7 , wherein the current location of the first vehicle is determined based on global positioning system data.

9. The electronic display system of claim 7 , further including instructions that, when executed, cause the electronic display system to:
identify at least a second digital roadside display based on the anticipated driving route of the first vehicle; and
display second digital content on the at least a second digital roadside display.

10. A method, comprising:
receiving, by an electronic display system, driving pattern data of a first vehicle including driving behaviors and driving performance metrics;
identifying, by the electronic display system and from the driving pattern data, an expected destination of a current driving trip;
based on the identified expected destination of the current driving trip, identifying By the electronic display system, an anticipated driving route to the expected destination;
identifying, by the electronic display system and based on the anticipated driving route, an expected time at which a first vehicle will be in proximity of one or more digital roadside displays;
determining, by the electronic display system, first digital content for one or more digital roadside displays, based on the received driving pattern data of the first vehicle;
determining, by the electronic display system, a beginning time for displaying the first digital content based on the expected time at which the first vehicle will be in proximity of the one or more digital roadside displays;
determining, by the electronic display system, an ending time for displaying the first digital content; and
transmitting, by the electronic display system, the first digital content and the beginning time and the ending time via a network interface to the one or more digital roadside displays.

11. The method of claim 10 , further including:
receiving diagnostic or maintenance data of the first vehicle, and
wherein the first digital content for the one or more digital roadside displays is determined based on the diagnostic or maintenance data of the first vehicle and the driving pattern data of the first vehicle.

12. The method of claim 10 ,
wherein receiving the driving pattern data comprises receiving an indication that the first vehicle has engaged in high-risk driving during a driving trip, and
wherein the first digital content for the one or more digital roadside displays is determined based on the indication that the first vehicle has engaged in high-risk driving during the driving trip.

13. The method of claim 10 , further including:
determining a current location of the first vehicle;
comparing, by the electronic display system, the current location of the first vehicle to locations of the one or more digital roadside displays; and
identifying, by the electronic display system, a first digital roadside display within a proximity of the current location of the first vehicle based on the comparison.

14. The method of claim 13 , wherein the current location of the first vehicle is determined based on global positioning system data.

15. The method of claim 10 , further including:
identifying, by the electronic display system, at least a second digital roadside display based on the anticipated driving route of the first vehicle; and
displaying second digital content on the at least a second digital roadside display.

16. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed, cause at least one computing device to:
receive driving pattern data of a first vehicle including driving behaviors and driving performance metrics;
identify, from the driving pattern data, an expected destination of a current driving trip;
based on the identified expected destination of the current driving trip, identify an anticipated driving route to the expected destination;
identify, based on the anticipated driving route, an expected time at which a first vehicle will be in proximity of one or more digital r

Assignees

• Allstate Insurance Co

Inventors

• Wasserman Robert

Classifications

• H04N21/4586

  Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally (deployment, distribution, installation, update of software G06F8/65; error detection or correction of the data by redundancy during software upgrading G06F11/1433; arrangements for updating broadcast information or broadcast-related information H04H60/25) · CPC title

• H04N21/222

  Secondary servers, e.g. proxy server, cable television Head-end {(provisioning of proxy services in data packet switching networks H04L67/56)} · CPC title

• H04N21/41422

  located in transportation means, e.g. personal vehicle (arrangements specially adapted for transportation systems in broadcast systems H04H20/62) · CPC title

• H04N21/41415 Primary

  involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk · CPC title

• H04N21/4143

  {embedded in a} Personal Computer [PC] · CPC title