Content event insights

Patent metadata

Field	Value
Publication number	US-10579685-B2
Application number	US-201715445259-A
Country	US
Kind code	B2
Filing date	Feb 28, 2017
Priority date	Feb 28, 2017
Publication date	Mar 3, 2020
Grant date	Mar 3, 2020

Abstract

Analysis of the effects of content events on correlated search queries is provided herein. As content events occur, terminology and key words related to the content event are analyzed against search queries submitted to search engines to determine the effect of the content event on what persons exposed to the content event search for. The timing, devices used, a user-demographics of the searches are collected to refine the analysis of the effect of the content event. For example, search queries may be gathered into fine-grained time periods, mobile/desktop device groups, and various geographic regions to determine how users are performing searches in light of the content event. The gathered search queries are refined based on the searches of persons not exposed to the content event to more accurately demonstrate the effect of the content event.

First claim

We claim:

1. A method for providing content event insights based on correlation of search queries, comprising:
receiving one or more keywords associated with a content event;
receiving event criteria regarding the content event that includes a specified time period associated with the content event;
identifying relevant search queries that include the one or more keywords and were performed by searchers within the specified time period associated with the content event, the searchers including a first portion of searchers located within a geographical location where the content event was exposed and a second portion of searchers located outside of the geographical location where the content event was not exposed;
retrieving event information regarding the content event;
performing an analysis of the relevant search queries and the event information;
refining results of the analysis based on the relevant search queries that were performed by the second portion of searchers located outside of the geographical location where the content event was not exposed; and
displaying the refined results of the analysis identifying any correlation of the relevant search queries with the content event.

2. The method of claim 1 , further comprising identifying other content events occurring within the specified time period defined in the event criteria.

3. The method of claim 2 , further comprising generating a comparative report regarding the content event and other content events in the specified time period.

4. The method of claim 3 , wherein the comparative report provides a comparison of the relevant search queries based on demographic information.

5. The method of claim 1 , wherein the one or more keywords include keywords associated with a specific entity related to the content event.

6. The method of claim 1 , wherein the event criteria further includes a time and a location associated with the content event.

7. The method of claim 1 , wherein the event criteria further includes the geographical location where the content event was exposed.

8. The method of claim 7 , wherein refining the results of the analysis based on the relevant search queries that were performed by the second portion of searchers located outside of the geographical location where the content event was not exposed comprises performing a comparison of the relevant search queries that were performed by the first portion of searchers to the relevant search queries that were performed by the second portion of searchers.

9. The method of claim 1 , wherein performing the analysis of the relevant search queries and the event information includes a comparison of demographic information associated with the relevant search queries.

10. The method of claim 1 , wherein identifying the relevant search queries that include the one or more keywords and were performed by the searchers within the specified time period associated with the content event, further comprises:
querying a search database based on the one or more keywords and the event criteria; and
receiving query results from the search database.

11. The method of claim 10 , wherein identifying the relevant search queries that include the one or more keywords and were performed by the searchers within the specified time period associated with the content event, further comprises:
retrieving historical data regarding query results associated with the one or more keywords.

12. The method of claim 10 , wherein querying the search database based on the one or more keywords and event criteria, further comprises querying the search database based on demographic criteria.

13. A system for providing content event insights based on correlation of search queries, comprising:
a processor; and
a memory including instructions, that when executed by the processor is operable to:
receive one or more keywords associated with a content event;
receive event criteria regarding the content event that includes a specified time period and a geographical location associated with the content event;
identify relevant search queries that include the one or more keywords and were performed by searchers within the specified time period associated with the content event, the searchers including a first portion of searchers located within the geographical location where the content event was exposed and a second portion of searchers located outside of the geographical location where the content event was not exposed;
retrieve event information regarding the content event;
perform an analysis of the relevant search queries and the event information;
refine results of the analysis based on the relevant search queries that were performed by the second portion of searchers located outside of the geographical location where the content event was not exposed; and
display the refined results of the analysis identifying any correlation of the relevant search queries with the content event.

14. The system of claim 13 , wherein the processor is further operable to identify other content events occurring within the specified time period defined in the event criteria.

15. The system of claim 14 , wherein the processor is further operable to generate a comparative report regarding the content event and the other content events in the specified time period.

16. The system of claim 15 , wherein the comparative report provides a comparison of the relevant search queries based on demographic information.

17. The system of claim 13 , wherein the refinement of the results of the analysis based on the relevant search queries that were performed by the second portion of searchers located outside of the geographical location where the content event was not exposed includes a comparison of the relevant search queries that were performed by the first portion of searchers to the relevant search queries that were performed by the second portion of searchers.

18. The system of claim 13 , wherein the analysis of the relevant search queries and the event information includes a comparison of demographic information associated with the search queries.

19. Computer storage media including processor executable instructions for providing content event insights based on correlation of search queries, comprising:
receiving one or more keywords associated with a content event;
receiving event criteria regarding the content event that includes a specified time period and a geographical location associated with the content event;
identifying relevant search queries that include the one or more keywords and were performed by searchers within the specified time period associated with the content event, the searchers including a first portion of searchers located within the geographical location where the content event was exposed and a second portion of searchers located outside of the geographical location where the content event was not exposed, the relevant search queries identified by:
querying a search database based on the one or more keywords and the event criteria; and
receiving query results from the search database;

retrieving event information regarding the content event;
performing an analysis of the relevant search queries and the event information regarding the content event;
refining results of the analysis based on the relevant search queries that were performed by the second portion of searchers located outside of the geographical location where the content event was not exposed; and
displaying the refined results of the analysis identifying any correl

Assignees

• Microsoft Technology Licensing Llc

Inventors

• Hill Shawndra Benita
• Barto Michael
• Burtch David Gordon

Classifications

• G06F16/29

  Geographical information databases · CPC title

• G06F16/951 Primary

  Indexing; Web crawling techniques · CPC title

• G06F16/9535 Primary

  Search customisation based on user profiles and personalisation · CPC title