System and method for capability packages offering based on analysis of edited websites and their use

Patent metadata

Field	Value
Publication number	US-10558998-B2
Application number	US-201615168295-A
Country	US
Kind code	B2
Filing date	May 31, 2016
Priority date	May 31, 2015
Publication date	Feb 11, 2020
Grant date	Feb 11, 2020

Abstract

A system for a website building system server, the server having at least one processor and a memory, the system includes: an analyzer and updater to construct a promotional package for a user of the website building system according to at least editing history and/or business intelligence of a website belonging to the user, a channel determiner to determine the best mode of interface to present the promotional package to the user and a marketer to modify the website building system interface for the user according to the best mode of interface.

First claim

The invention claimed is:

1. A website building system, the system comprising:
a memory;
a processor;
at least one database storing WBS (website building system components) components of multiple websites designed and created by multiple subscribing users of said website building system, said at least one database also storing gathered information about said multiple subscribing users, end users of websites built said by multiple subscribing users, associated business intelligence and associated editing history of the creation and updating of said WBS components of said multiple websites;
an analyzer and updater to analyze said gathered information and to construct a tailor made WBS (website building system) promotional package for an individual subscribing user of said multiple subscribing users of said website building system according to said analysis;
wherein said analyzer and updater comprises:
a baseline configurer to configure a baseline plan based on said subscribing user and said website parameters; and
a premium plan configurer to configure a premium plan based on said associated editing history and said associated business intelligence; and

a decision engine to apply rules and plans based on said subscribing user, said website parameters, said associated editing history and said associated business intelligence;
an offering editor server to receive edits to said pre-defined plans and rules from the vendor of said website building system;
a package assembler to create said WBS promotional package based on the results of said baseline configurer, said premium plan configurer, and said decision engine together with visual design information;
a channel determiner to determine the best mode communication channel to present said WBS promotional package to said subscribing user of said website building system; wherein said WBS promotional package is based on said parameters of said subscribing user said website parameters and pre-defined plans and rules;
a marketer to modify a user interface of said website building system for said subscribing user according to said best mode communication channel;
a website building system user interface server to display said WBS promotional package to said subscribing user; and
a coordinator to coordinate between said baseline configurer, said premium plan configurer, said decision engine and said at least one database; and
wherein said processor activates said analyzer and updater, said baseline configure, said premium plan configurer, said channel determiner, said marketer, said offering editor server, said website building system user interface server, said decision engine, said package assembler and said coordinator.

2. The system according to claim 1 and wherein said WBS promotional package is based on current session parameters for an anonymous user of said website building system.

3. The system according to claim 1 and wherein said WBS promotional package comprises at least one of: said pre-defined plan, additional offers, third party applications and vertical solutions.

4. The system according to claim 3 and wherein said WBS promotional package comprises at least one of: a visual design and payment cycle information.

5. The system according to claim 3 and wherein said pre-defined plan comprises of at least one of features, limitations, plug-ins, advertisement behavior, domain connection information, templates and third party applications.

6. The system according to claim 1 and wherein said best mode communication channel is at least one of: via the website building system user interface and an individual digital communication channel.

7. The system according to claim 1 and wherein said website building system UI server comprises a plan picker interface to receive instructions from said subscribing user regarding said promotional package.

8. The system according to claim 1 wherein said associated business intelligence is according to at least one of: parameters of said subscribing user, parameters of said end users, industries of said websites built by said subscribing users and associated third party applications.

9. The system according to claim 1 and also comprising:
a deal determiner to determine if there are current deals available as defined by a vendor of said website building system; and
a coupon determiner to determine if there are there are any current coupons for a particular website as defined by a vendor of said website building system.

10. The system according to claim 9 and wherein said marketer comprises at least one of:
an individual digital communicator to inform said subscribing user of said WBS promotional package via an individual digital communication channel;
a coupon creator to create a coupon for said WBS promotional package according to said coupon determiner and to display it on the user interface pages of said website building system;
a banner creator to create a banner for said WBS promotional package and to display it on the user interface pages of said website building system;
a UI director/changer to instruct said website building system UI server to move said subscribing user to a promotional page for said promotional package; and
a coordinator to instruct said individual digital communicator, said coupon creator, said banner creator and said UI director/changer according to instructions from said channel determiner.

11. The system according to claim 10 and wherein said individual digital communication channel is at least one of email, instant messaging and chat.

12. The system according to claim 10 and wherein said page is at least one of an alternative home page and a landing page.

13. The system according to claim 1 wherein said analyzer and updater further comprises:
an internal A/B tester to apply A/B testing on at least one of: visual design, content and parameters of WBS promotional packages provided by said website building system; and
an A/B test applier to apply results of results of said internal A/B tester.

14. The system according to claim 13 and wherein said at least one database stores at least one of: said website parameters, vertical solutions, said pre-defined plans and rules, results of said internal A/B tester and results of marketing campaigns.

15. The system according to claim 13 and wherein said decision engine comprises at least one of:
a rule engine to analyze at least to extract at least one said pre-defined plan according to said pre-defined rules and wherein said rule engine performs a deep analysis of vertical solutions and third party applications associated with said at least one said pre-determined plan; and
a machine learning engine to adapt said pre-defined rules according to analysis of said subscribing user and said website parameters, said associated editing history, said business intelligence, associated vertical solutions and associated third party applications; and
wherein said rule engine and said machine learning engine analyze results of said internal A/B tester and results of marketing campaigns.

16. The system according to claim 15 and wherein said machine learning engine instructs said internal A/B tester to test pricing schemes according to an external cause.

17. The system according to claim 16 and wherein said external cause is at least one of: currency rate fluctuations and competitor pricing.

18. A website building system, the system comprising:
a memory;
a processor;
at least one database storing WBS (website building system) components of multiple websites designed and creat

Assignees

• Wix Com Ltd

Inventors

• AMRANY Orly
• YUNGER Omri
• KAISI Elad
• Lavie Shai
• SHMOOL Itay

Classifications

• G06Q30/0239 Primary

  Online discounts or incentives · CPC title

• G06Q30/0222

  During e-commerce, i.e. online transactions · CPC title

• G06C3/00

  Arrangements for table look-up, e.g. menstruation table · CPC title