System of personal care products for human developmental stages

Patent metadata

Field	Value
Publication number	US-10556740-B2
Application number	US-201715585388-A
Country	US
Kind code	B2
Filing date	May 3, 2017
Priority date	Jul 5, 2016
Publication date	Feb 11, 2020
Grant date	Feb 11, 2020

Abstract

A system of personal care products including a first personal care product for a human at stage 1 of its life, the first personal care product including a package attribute and a formulation attribute designed for the human at stage 1 of life; a second personal care product for a baby at stage 2 of its life, the second personal care product including a package attribute and a formulation attribute designed for the human at stage 2 of life; and a third personal care product for a baby at stage 3 of its life, the third personal care product including a package attribute and a formulation attribute designed for the human at stage 3 of life.

First claim

What is claimed is:

1. A system of personal care products comprising:
a. a first personal care product for stage 1 of a human life, wherein stage 1 of a human life is generally from birth to about six months of life, the first personal care product including a first package that includes a simple color and one simple shape, the first personal care product having a high mildness score, being free of dye, and having a first formulation attribute designed for the human at stage 1 of life, wherein at least one first formulation attribute is fragrance, and wherein the fragrance is a fragrance associated with simple foods;
b. a second personal care product for stage 2 of a human life, wherein stage 2 of a human life is generally from about six months of life to about 18 months of life, the second personal care product including a second package that includes at least one more color than the first personal care product, and the second package having at least two different simple shapes, the second personal care product having a second formulation attribute designed for the human at stage 2 of life wherein the second formulation attribute is different than the first formulation attribute, wherein at least one second formulation attribute is fragrance, and wherein the fragrance is selected from the group consisting of a fragrance that resembles a single fruit or other fragrant food or a fragrance that resembles a simple blend of food;
c. a third personal care product for stage 3 of a human life, wherein stage 3 of human life is generally from about 18 months of life to about 3 years of life, the third personal care product including a third package that includes more colors than the second personal care product, the third package including complex shapes, the third personal care product having a third formulation attribute designed for the human at stage 3 of life wherein the third formulation attribute is different than the second formulation attribute, wherein at least one third formulation attribute is fragrance, and wherein the fragrance is a fragrance associated with the group consisting of floral, non-food related and complex blends of foods,
wherein the personal care products are selected from group consisting of wash, lotion, shampoo, bubble bath, cream, oil, butter, solid oil, powder, bar, wipe, cologne, conditioner, cleansing water, liquid powder, oil to powder, ointment, and gel;
wherein each stage defines a period of time in which a human has reached or is in the process of reaching at least two developmental milestones selected from cognitive developmental milestone, emotional developmental milestone, social developmental milestone and/or physical developmental milestone.

2. The system of claim 1 , wherein the first, second and third personal care products are each independently cleansers.

3. The system of claim 1 , wherein the first personal care product package comprises a pastel color.

4. The system of claim 1 , wherein the first personal care product package consists of words and one simple shape graphical element, wherein the simple shape is selected from group consisting of square, circle, triangle, and heart.

5. The system of claim 1 , wherein the second personal care product package comprises two contrasting colors.

6. The system of claim 1 , wherein the second personal care product package comprises a first simple shape and a second simple shape, each of said first simple shape and second simple shape independently selected from group consisting of square, circle, triangle, and heart.

7. The system of claim 1 , wherein the third personal care product package has at least one complex graphical element.

8. The system of claim 1 , wherein the first, second and third personal care product packages have a common indicia identifying the intended use of the personal care products.

9. The system of claim 1 , wherein the first, second and third personal care product packages each independently include an indicator identifying the stage of life for use of each respective personal care product.

10. The system of claim 1 , wherein the system includes at least two personal care products for stage 2 of a human life, wherein the at least two personal care products for stage 2 of a human life are different personal care products from each other, and wherein the at least two personal care products for stage 2 of a human life are independently selected from group consisting of wash, lotion, shampoo, bubble bath, cream, oil, butter, solid oil, powder, bar, wipe, cologne, conditioner, cleansing water, liquid powder, oil to powder, ointment, and gel.

11. The system of claim 1 , wherein the system includes at least two personal care products for stage 3 of a human life, wherein the at least two personal care products for stage 3 of a human life are different personal care products from each other, and wherein the at least two personal care products for stage 3 of a human life are independently selected from group consisting of wash, lotion, shampoo, bubble bath, cream, oil, butter, solid oil, powder, bar, wipe, cologne, conditioner, cleansing water, liquid powder, oil to powder, ointment, and gel.

12. The system of claim 10 , wherein the at least two personal care products for stage 1 of a human life are packaged in a kit.

13. The system of claim 11 , wherein the at least two personal care products for stage 1 of a human life are packaged in a kit.

14. The system of claim 1 , wherein the formulation attribute is selected from the group consisting of a foaming profile, bubble forming ability during use, the thickness of the product, the cushion profile of the product when dispensed, the rinsability of the product during use, the formation of a residue after application, the texture of the product and whether it provides a non-slip grip or low-slip grip during use, the ability of the product to form a barrier on the skin of the human after use, the imparting of softness on the skin of the human during and after the use, and providing a cooling or warming sensation on the skin.

15. A method of displaying the personal care products of claim 1 , comprising positioning the first, second, third personal care products on a display shelf in distinct positions whereby each of the first, second and third personal care products are physically separated from each other.

16. A system of personal care products for a selected stage of life comprising:
a. a first personal care product for stage 1 of a human life, the first personal care product including a first package that includes a simple color and one simple shape, the first personal care product including a stage indicator identifying stage 1 of life, the first personal care product having a formulation attribute designed for the human at stage 1 of life, wherein at least one first formulation attribute is fragrance, and wherein the fragrance is a fragrance associated with simple foods;
b. a second personal care product for stage 1 of a human life, the second personal care product including a second package that includes a simple color and one simple shape, the second personal care product including a stage indicator identifying stage 1 of life, the second personal care product having a formulation attribute designed for the human at stage 1 of life, wherein at least one second formulation attribute is fragrance, and wherein the fragrance is selected from the group consisting of a fragrance that resembles a single fruit or other fragrant food or a fragrance that resembles a simple blend of food; and
c. a third personal care product for stage 1 of a human life, the third personal

Assignees

• Johnson & Johnson Consumer Inc

Inventors

• Bonner Patricia
• Nikolovski Janeta
• Wajih Hanan
• Alvarado Sandrine
• Zunino Helene
• Cardenas Maria Urista

Classifications

• A45D2034/007

  with special decorative arrangements or form · CPC title

• A45D34/00 Primary

  Containers or accessories specially adapted for handling liquid toiletry or cosmetic substances, e.g. perfumes · CPC title

• A45D2040/0012

  with special decorative arrangements or form · CPC title

• A45D44/005 Primary

  for selecting or displaying personal cosmetic colours or hairstyle · CPC title

• B65D85/70 Primary

  for materials not otherwise provided for · CPC title