Referral-based sponsorship of access to content item sets

Patent metadata

Field	Value
Publication number	US-10540665-B2
Application number	US-49041309-A
Country	US
Kind code	B2
Filing date	Jun 24, 2009
Priority date	Jun 24, 2009
Publication date	Jan 21, 2020
Grant date	Jan 21, 2020

Abstract

A content provider may provide public access to a content item set, but may be unable to achieve sufficient revenue to sustain the administrative costs and ongoing development of the content item set. Instead, the content provider may develop relationships with one or more referrers (e.g., search engines.) When a user requests a content item, the content provider may determine whether the request results from a referral by a sponsoring referrer, and based on this determination may provide either a full version or a limited version of the content item. The referrer benefits by providing its users with free access to the content item set, which may be unavailable from non-sponsoring competitors, and in exchange may share advertising revenue with the content provider. This arrangement achieves sustaining sponsorship of the content provider while extending full and free access to the content item set to users of sponsoring referrers.

First claim

What is claimed is:

1. A method of fulfilling requests for content items of a content item set accessible to a content item host having a processor, the method comprising:
executing on the processor instructions that cause the content item host to:
offer respective content items through a first offer comprising a referral from a sponsoring referrer that is providing sponsorship to the content item host for the content item set and, concurrently, a second offer not comprising a referral from a sponsoring referrer; and
upon receiving from a requester a request for a content item:
evaluate the request to determine whether the request comprises a referral by the sponsoring referrer responsive to the first offer;
for requests that comprise a referral by the sponsoring referral responsive to the first offer, provide a full version of the content item to the requester; and
for requests responsive to the second offer and that do not comprise a referral from a sponsoring referrer, provide a limited version of the content item to the requester.

2. The method of claim 1 :
at least one sponsoring referrer comprising a search engine indexing at least a portion of the content item set;
at least one requester comprising a search engine visitor; and
the first offer comprising: a search engine result referring the content item as a search engine result provided by the search engine to the requester in response to a search query executed on the search engine on behalf of the requester.

3. The method of claim 1 , at least two referrers comprising sponsoring referrers.

4. The method of claim 1 , the instructions further causing the content item host to establish a sponsorship relationship with a sponsoring referrer by negotiating a sponsorship fee with the sponsoring referrer based on referrals of requests by requesters for at least one content item.

5. The method of claim 1 :
at least one referrer comprising a search engine configured to explore the content item set, and
the instructions further causing the content item host to establish a sponsorship relationship with the search engine by notifying the search engine in a search metadata object.

6. The method of claim 1 , the instructions further causing the content item host to:
expose a sponsorship establishing interface configured to establish sponsorship relationships with referrers; and
upon receiving through the sponsorship establishing interface from a referrer a request to establish a sponsorship relationship, establish the sponsorship relationship with the referrer.

7. The method of claim 1 :
the request received from the requester including a referrer identifier, and
evaluating the request to determine whether the request comprises a referral by the sponsoring referrer responsive to the first offer further comprising: detecting the referrer identifier in the request.

8. The method of claim 1 :
the instructions further causing the content item host to, upon detecting a request for at least one content item prompted by a referral from a referrer, provide to the referrer a referrer identifying reference associated with the content item and identifying the referrer; and
evaluating the request to determine whether the request comprises a referral by the sponsoring referrer responsive to the first offer further comprising: detecting the referrer identifying reference received from the requester.

9. The method of claim 1 , the instructions further causing the content item host to:
identify the requester as a subscriber of the content item set, and
upon identifying the requester as a subscriber of the content item set, provide a full version of the content item to the requester.

10. The method of claim 1 , the instructions further causing the content item host to:
identify the requester as a sponsoring referrer, and
upon identifying the requester as a sponsoring referrer, provide a full version of the content item to the sponsoring referrer.

11. The method of claim 1 , the limited version of the content item provided to the requester further comprising at least one content item portion selected from a set of content item portions comprising:
a summary of the content item;
a sample of the content item;
a bibliographic reference to the content item; and
a metadata descriptor of the content item.

12. The method of claim 1 , providing the limited version of the content item to the requester further comprising: providing the limited version of the content item with at least one sponsorship item selected from a set of sponsorship items comprising:
a referral to a sponsoring referrer;
an advertisement for a subscription to the content item set; and
an advertisement provided by an advertiser.

13. The method of claim 1 , the instructions further causing the content item host to:
record the fulfilling of the request of the requester, and
charge the sponsoring referrer a sponsorship fee based on the content items provided to the requester.

14. The method of claim 13 , the sponsorship fee computed according to at least one sponsorship factor selected from a set of sponsorship factors further comprising:
a requested content items metric;
a requester traffic metric; and
a referrer revenue metric associated with revenue received by the sponsoring referrer for referring the requester to the content item.

15. The method of claim 13 , the sponsorship fee computed by:
identifying a total sponsorship target, and
computing the sponsorship fee as an allocation of the total sponsorship target over requests for the content items of the content item set.

16. The method of claim 1 , providing the full version of the content item to the requester further comprising: informing the requester of the sponsorship relationship with at least one sponsoring referrer.

17. The method of claim 1 , the instructions further causing the content item host to, upon receiving from a searcher a search query applicable to the content item set, refer the searcher to at least one sponsoring referrer.

18. The method of claim 1 , the instructions further causing the content item host to, upon receiving from a requester a request for a content item set search component, provide to the requester a content item set search component configured to:
identify the content item set and at least one sponsoring referrer, and
refer search queries received from the requester to the at least one sponsoring referrer.

19. A memory device storing instructions that, when executed on a processor of a content item host, cause the processor to fulfill requests for content items of a content item set by:
offering respective content items through a first offer associated with a sponsoring referrer that is providing sponsorship to the content item host for the content item set and, concurrently, a second offer not associated with a sponsoring referrer; and
upon receiving from a requester a request for a content item:
evaluating the request to determine whether the request comprises a referral by the sponsoring referrer responsive to the first offer;
for requests that comprise a referral by the sponsoring referral responsive to the first offer, providing a full version of the content item to the requester; and
for requests responsive to the second offer and that do not comprise a referral from a sponsoring referrer, providing a limited version of the content item to the requester.

20. A method of providing a content item library to a set of users on a server having a processor, the met

Assignees

• Horvitz Eric
• Jain Kamal
• Microsoft Technology Licensing Llc

Inventors

• Horvitz Eric
• Jain Kamal

Classifications

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06F16/41

  Indexing; Data structures therefor; Storage structures · CPC title

• G06F16/958

  Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking · CPC title