Generating custom merchant content interfaces

Patent metadata

Field	Value
Publication number	US-10529010-B2
Application number	US-201615238929-A
Country	US
Kind code	B2
Filing date	Aug 17, 2016
Priority date	Aug 17, 2016
Publication date	Jan 7, 2020
Grant date	Jan 7, 2020

Abstract

One or more embodiments of the disclosure include a digital merchant content system that creates one or more custom merchant content interfaces. In particular, in one or more embodiments, the digital merchant content system generates custom merchant content interfaces based on a custom merchant content template. The digital merchant content system can generate custom merchant content templates comprising unpopulated product display layouts. Moreover, in one or more embodiments, the digital merchant content system receives a product feed and generates a custom merchant content interface by populating the unpopulated product display layouts based on the custom merchant content template and the product feed.

First claim

What is claimed is:

1. A method comprising:
providing, for display via a merchant device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;
based on user interaction with the merchant user interface, generating, by at least one processor of a social networking system, a custom merchant content template, the custom merchant content template comprising one or more media content items specified by the merchant device and an unpopulated product display layout specified by the merchant device via the merchant interface;
receiving, by the social networking system, a product feed comprising product information corresponding to the merchant;
creating, by the at least one processor of the social networking system, a custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the product information from the product feed;
providing a selectable element corresponding to the merchant for display on a client device of a user via a social networking application; and
upon receiving an indication of a user interaction with the selectable element corresponding to the merchant, providing for display via the social networking application, the custom merchant content interface.

2. The method of claim 1 , wherein generating the custom merchant content template comprises:
receiving user input via the merchant device indicating one or more unpopulated elements for the unpopulated product display layout; and
generating the custom merchant content template to reflect the one or more unpopulated elements.

3. The method of claim 1 further comprising maintaining the custom merchant content template on the social networking system, wherein creating the custom merchant content interface comprises accessing the custom merchant content template on the social networking system.

4. The method of claim 1 , wherein generating the custom merchant content template comprises generating a plurality of custom merchant content templates corresponding to the merchant.

5. The method of claim 4 , further comprising selecting the custom merchant content template from the plurality of custom merchant content templates based on at least one of:
user characteristics, product sales via the social networking system, product clicks via the social networking system, time, or the product feed.

6. The method of claim 4 , further comprising creating a second custom merchant content interface from a second custom merchant content template from the plurality of custom merchant content templates and the product feed by populating a second unpopulated product display layout of the second custom merchant content template.

7. The method of claim 1 , wherein receiving the product feed comprises:
receiving, by the social networking system, a website corresponding to the merchant comprising one or more product advertisements; and
analyzing the web site and the one or more product advertisements to determine the product information.

8. The method of claim 1 , wherein creating the custom merchant content interface further comprises populating the unpopulated product display layout within the custom merchant content template with a media content item and a link to a second custom merchant content interface.

9. The method of claim 1 , further comprising:
receiving an update to the product feed comprising updated product information; and
creating, by the at least one processor of the social networking system, a second custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the updated product information from the update to the product feed.

10. A system comprising:
at least one processor; and
at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
provide, for display via a merchant device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;
based on user interaction with the merchant user interface, generate, by a social networking system, a custom merchant content template, the custom merchant content template comprising one or more media content items specified by the merchant device and an unpopulated product display layout specified by the merchant device via the merchant user interface;
receive, by the social networking system, a product feed comprising product information corresponding to the merchant;
create, by the social networking system, a custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the product information from the product feed;
provide a selectable element corresponding to the merchant for display on a client device of a user via a social networking application; and
upon receiving an indication of a user interaction with the selectable element corresponding to the merchant, provide for display via the social networking application, the custom merchant content interface.

11. The system of claim 10 , wherein generating the custom merchant content template comprises:
receiving user input via the merchant computing device indicating one or more unpopulated elements for the unpopulated product display layout; and
generating the custom merchant content template to reflect the one or more unpopulated elements.

12. The system of claim 10 , wherein generating the custom merchant content template comprises generating a plurality of custom merchant content templates corresponding to the merchant.

13. The system of claim 12 , further comprising instructions that, when executed by the at least one processor, cause the system to select the custom merchant content template from the plurality of custom merchant content templates based on at least one of: user characteristics, product sales via the social networking system, product clicks via the social networking system, time, or the product feed.

14. The system of claim 10 , wherein creating the custom merchant content interface further comprises populating the unpopulated product display layout within the custom merchant content template with a media content item and a link to a second custom merchant content interface.

15. The system of claim 10 , further comprising instructions that, when executed by the at least one processor, cause the system to:
provide the selectable element corresponding to the merchant for display on a second client device of a second user; and
upon receiving a second indication of a second user interaction with the selectable element corresponding to the merchant, create a second custom merchant content interface based on user characteristics of the second user.

16. A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a computer system to:
provide, for display via a merchant device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content t

Assignees

• Facebook Inc

Inventors

• Hendlin Zachary Garth
• Kuruvilla Rohan
• Vudata Krishnatheja
• Fei Zewen
• Aftab Hamza
• Surampudi Adithya Venkata
• Ding Kai

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q30/0643 Primary

  graphically representing goods, e.g. 3D product representation · CPC title

• G06Q30/0621

  by configuring or customising goods or services · CPC title

• G06Q50/01

  Physics · mapped topic

• G06Q10/42

  Determination of affinities or common interests between users · CPC title