Digital avatars in online marketplaces

Patent metadata

Field	Value
Publication number	US-10529009-B2
Application number	US-201414315230-A
Country	US
Kind code	B2
Filing date	Jun 25, 2014
Priority date	Jun 25, 2014
Publication date	Jan 7, 2020
Grant date	Jan 7, 2020

Abstract

A system comprising a computer-readable storage medium storing at least one program, and a computer-implemented method for providing digital avatars. A first request message is received for requesting a digital representation of a first target user combined with a target product for an online marketplace application on a first client device. The first request message is associated with a first user identifier indicative and a product identifier. Based on the first user identifier, a first user record is selected from a first database. The first user record includes measurement data. Based on the product identifier, a product record is selected from a second database. Based at least on the measurement data of the first user record and the selected product record, model data of the target product is determined and provided to the first client device.

First claim

What is claimed:

1. A system comprising:
one or more hardware processors; and
a non-transitory machine-readable medium for storing instructions that, when executed by one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
receiving a first request message corresponding to a request to render a digital representation of a first target user combined with a target product for an online marketplace application on a first client device, the first request message being associated with a first user identifier indicative of the first target user and a product identifier indicative of the target product;
causing display of one or more templates that identify one or more poses of a model user in a user interface of the first client device;
receiving one or more images of the first target user corresponding to the one or more templates from the first client device, the one or more images of the first target user illustrating an actual shape of the first target user displayed in poses corresponding to the one or more poses of the model user included in the one or more templates;
causing display of the one or more images of the first target user in the user interface of the first client device;
based on matching a pose in the one or more images of the first target user and the one or more poses included in the one or more templates, automatically superimposing the matched template on the matched image of the first target user, the matched template being selectable to adjust from a template shape of the model user to the actual shape of the first target user as displayed in the one or more images of the first target user;
determining one or more measurements of the first target user based on an adjustment of the matched template in the user interface to the actual shape of the first target user via a selection and movement of one or more portions of the matched template to match the actual shape of the first target user as displayed in the one or more images of the first target user in the user interface;
generating and causing a rendering of a digital representation of the first target user in the user interface of the first client device based on the one or more measurements of the first target user;
identifying, based on the one or more measurements of the first target user and based on the product identifier, model data of the target product;
in response to the first request message, providing a response message including the model data of the target product to the first client device; and
based on the response message, causing a rendering of the digital representation of the first target user combined with the target product in the user interface on the first client device using the model data of the target product and the rendering of the digital representation of the first target user.

2. The system of claim 1 , wherein the digital representation corresponds to a digital avatar of the first target user wearing the target product, the target product corresponding to at least one of an article of clothing or a fashion accessory.

3. The system of claim 1 , wherein the operations further comprise:
receiving a share request message corresponding to a request to share data in a first user record associated with the first target user with a second user record; and
providing linking data to the second user record, the linking data indicative of access privileges of the first user record for a user associated with the second user record.

4. The system of claim 1 , wherein the operations further comprise:
receiving a share request message including a first identifier indicative of a first user record associated with the first target user, and a second identifier indicative of a second user record, the share request message corresponding to a request to share data in the first user record with a user of the second user record;
accessing, based on the second identifier, the second user record from a first database; and
writing linking data to the accessed second user record, the linking data providing access privileges to the first user record.

5. The system of claim 4 , wherein the first user record includes at least one of image data of the first target user, or the model data of the target product.

6. The system of claim 1 , wherein the first target user is different from a user of the first client device.

7. The system of claim 1 , wherein the operations further comprise:
receiving a second request message corresponding to a request to modify the digital representation to further include a second target user combined with a second target product, the request message being associated with a second user identifier indicative of the second target user and a second product identifier indicative of the second target product;
selecting, based on the second user identifier, a second user record from a first database, the second user record including measurement data of the second target user;
selecting, based on the second product identifier, a second product record from a second database;
determining, based at least on the measurement data of the second user record and the selected second product record, second model data of the second target product; and
in response to the second request message, providing a second response message including the second model data for display of the digital representation on the first client device.

8. The system of claim 1 , wherein the operations further comprise:
receiving the first request message from a second client device, the first and second client devices being different client devices.

9. The system of claim 1 , wherein the operations further comprise:
receiving an authentication request message for authentication of the first client device;
determining, based on the authentication request message, that the first client device passes authentication; and
causing display of a user interface element for receiving a request to share data in a first user record associated with the first target user with a second user record.

10. The system of claim 1 , wherein the product identifier is stored in a product record in a second database, and wherein the operations further comprise:
receiving product data from an online marketplace client device; and
updating, based on the product data, the second database.

11. A computer-implemented method comprising:
receiving a first request message corresponding to a request to render a digital representation of a first target user combined with a target product for an online marketplace application on a first client device, the first request message being associated with a first user identifier indicative of the first target user and a product identifier indicative of the target product;
causing display of one or more templates that identify one or more poses of a model user in a user interface of the first client device;
receiving one or more images of the first target user corresponding to the one or more templates from the first client device, the one or more images of the first target user illustrating an actual shape of the first target user displayed in poses corresponding to the one or more poses of the model user included in the one or more templates;
causing display of the one or more images of the first target user in the user interface of the first client device;
based on matching a pose in the one or more images of the first target user and the one or more poses included in the one or more templates, automatically superimposing the matched template on the matched image of the first target user, the matched template being selectable to adjust

Assignees

• Ebay Inc

Inventors

• Gadre Akshay
• Breslin Kerri

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q30/0641

  utilising user interfaces specially adapted for shopping · CPC title

• G06Q30/0643 Primary

  graphically representing goods, e.g. 3D product representation · CPC title

• G06Q30/0623

  by investigating goods or services · CPC title

• G06Q50/01

  Physics · mapped topic