Method and system for unification of wearable activity data and transaction data

Patent metadata

Field	Value
Publication number	US-10510076-B2
Application number	US-201615045889-A
Country	US
Kind code	B2
Filing date	Feb 17, 2016
Priority date	Feb 17, 2016
Publication date	Dec 17, 2019
Grant date	Dec 17, 2019

Abstract

A method for pairing wearable computing device activity data with additional data includes: storing a plurality of activity profiles, wherein each activity profile includes data related to activity of a wearable computing device including at least a device identifier and one or more activity data entries; storing a plurality of transaction data entries, wherein each transaction data entry includes data related to an electronic transaction including at least a primary account number and additional transaction data; receiving pairing data, wherein the pairing data includes at least a specific device identifier and a specific primary account number; identifying a specific activity profile where the included device identifier corresponds to the specific device identifier; identifying one or more transaction data entries where the included primary account number corresponds to the specific primary account number; and updating the identified specific activity profile to include at least the specific primary account number.

First claim

What is claimed is:

1. A method for distributing content based on wearable computing device activity data and transaction behavior, comprising:
storing, in an activity database of a processing server, a plurality of activity profiles, wherein each activity profile is a structured data set including data related to activity of a wearable computing device including at least a device identifier and one or more activity data entries;
storing, in a transaction database of the processing server, a plurality of transaction data entries, wherein each transaction data entry is a structured data set including data related to an electronic transaction including at least a primary account number and additional transaction data;
receiving, by a receiving device of the processing server, a data signal superimposed with pairing data, wherein the pairing data includes at least a specific device identifier and a specific primary account number;
executing, by a querying module of the processing server, a first query on the activity database to identify a specific activity profile where the included device identifier corresponds to the specific device identifier;
executing, by the querying module of the processing server, a second query on the transaction database to identify one or more transaction data entries where the included primary account number corresponds to the specific primary account number;
updating, by an updating module of the processing server, the identified specific activity profile to include at least the specific primary account number;
storing, in a content database of the processing server, a plurality of content profiles, wherein each content profile is a structured data set that includes at least a content data file, trigger data, and at least one transaction behavior;
receiving, by the receiving device of the processing server, a data signal superimposed with an activity notification from a mobile communication device, wherein the activity notification includes at least the specific device identifier and specific trigger data associated with activity data corresponding to a wearable computing device interfaced with the mobile communication device;
identifying, by an analytic module of the processing server, one or more transaction behaviors based on at least the additional transaction data included in at least one of the identified one or more transaction data entries;
executing, by the querying module of the processing server, a third query on the content database to identify a specific content profile where the included trigger data corresponds to the specific trigger data and where the included at least one transaction behavior is included in the identified one or more transaction behaviors; and
electronically transmitting, by a transmitting device of the processing server, a data signal superimposed with at least the content data file identified by the third query in the identified specific content profile to the mobile communication device, wherein the content data file includes an advertisement or offer targeted to a user associated with the activity data corresponding to the wearable device based on the specific trigger data and at least one transaction behavior.

2. The method of claim 1 , wherein the updated identified specific activity profile further includes each of the identified one or more transaction data entries.

3. The method of claim 1 , further comprising:
identifying, by an analytic module of the processing server, one or more transaction behaviors based on at least the additional transaction data included in at least one of the identified one or more transaction data entries, wherein
the updated identified specific activity profile further includes the identified one or more transaction behaviors.

4. The method of claim 1 , further comprising:
receiving, by the receiving device of the processing server, a data signal superimposed with an activity notification, wherein the activity notification includes at least the specific device identifier; and
electronically transmitting, by a transmitting device of the processing server, at least a portion of the additional transaction data included in at least one of the identified one or more transaction data entries.

5. The method of claim 1 , further comprising:
executing, by the querying module of the processing server, a fourth query on the activity database to identify a second activity profile that further includes the specific primary account number.

6. The method of claim 5 , further comprising:
updating, by the updating module of the processing server, the identified second activity profile to include at least the specific device identifier, wherein
the updated identified specific activity profile further includes the device identifier included in the identified second account profile.

7. The method of claim 5 , wherein the updated identified specific activity profile further includes the one or more activity data entries included in the identified second activity profile.

8. A system for distributing content based on wearable computing device activity data and transaction behavior, comprising:
an activity database of a processing server configured to store a plurality of activity profiles, wherein each activity profile is a structured data set including data related to activity of a wearable computing device including at least a device identifier and one or more activity data entries;
a transaction database of the processing server configured to store a plurality of transaction data entries, wherein each transaction data entry is a structured data set including data related to an electronic transaction including at least a primary account number and additional transaction data;
a receiving device of the processing server configured to receive a data signal superimposed with pairing data, wherein the pairing data includes at least a specific device identifier and a specific primary account number;
a querying module of the processing server configured to execute
a first query on the activity database to identify a specific activity profile where the included device identifier corresponds to the specific device identifier, and
a second query on the transaction database to identify one or more transaction data entries where the included primary account number corresponds to the specific primary account number;

an updating module of the processing server configured to update the identified specific activity profile to include at least the specific primary account number;
a content database of the processing server configured to store a plurality of content profiles, wherein each content profile is a structured data set that includes at least a content data file, trigger data, and at least one transaction behavior;
a transmitting device of the processing server; and
an analytic module of the processing server, wherein
the receiving device of the processing server is further configured to receive a data signal superimposed with an activity notification from a mobile communication device, wherein the activity notification includes at least the specific device identifier and specific trigger data associated with activity data corresponding to a wearable computing device interfaced with the mobile communication device,
the analytic module of the processing server is configured to identify one or more transaction behaviors based on at least the additional transaction data included in at least one of the identified one or more transaction data entries;
the querying module of the processing server is further configured to execute a third query on the content database to identify a specific content profile where the included trigger data corresponds to the specif

Assignees

• Mastercard International Inc

Inventors

• Kurapati Kaushal
• Shah Akshit
• Gandhi Priyank
• Dubey Pankaj Rajendra

Classifications

• G06Q10/00

  Administration; Management · CPC title

• G06Q30/02

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06Q30/0269

  based on user profile or attribute · CPC title

• G06F16/24565

  Triggers; Constraints · CPC title

• G06Q20/40 Primary

  Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists · CPC title