Quality scoring system for advertisements and content in an online system
US-2015006280-A1 · Jan 1, 2015 · US
US10475094B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-10475094-B2 |
| Application number | US-201615079641-A |
| Country | US |
| Kind code | B2 |
| Filing date | Mar 24, 2016 |
| Priority date | Mar 24, 2016 |
| Publication date | Nov 12, 2019 |
| Grant date | Nov 12, 2019 |
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In some embodiments, a method can comprise receiving a search query and performing a search based at least in part on the search query. In many embodiments, the search can return a plurality of search results, the plurality of search results can comprise a plurality of attributes. In some embodiments, the method can further comprise selecting at least two of the plurality of search results and sorting an order of the at least two of the plurality of search results by a ranking of the plurality of attributes of the at least two of the plurality of search results, the ranking of the at least two of the plurality of attributes of the plurality of search results based at least in part on a context of the search query. In many embodiments, the method can comprise facilitating display of the at least two of the plurality of search results. Other embodiments of related methods and systems are also provided.
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What is claimed is: 1. A system comprising: one or more processors; and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more processors and perform: receiving a search query; performing a search based at least in part on the search query, the search returning a plurality of search results, the plurality of search results comprising a plurality of attributes and a plurality of attribute values; determining an expected item price for items in the plurality of search results based on attributes and attribute values of the items, wherein the expected item price for first items of the items that include a particular attribute value is an average price of the first items, wherein the plurality of attributes comprise the attributes, and wherein the plurality of attribute values comprise the attribute values and the particular attribute value; selecting at least two of the plurality of search results; sorting an order of the at least two of the plurality of search results by a ranking of the plurality of attributes of the at least two of the plurality of search results, the ranking of the plurality of attributes of the at least two of the plurality of search results being based at least in part on a context of the search query and the expected item price for the items in the plurality of search results; and facilitating display of the at least two of the plurality of search results using the order of the at least two of the plurality of search results based on the ranking of the plurality of attributes of the at least two of the plurality of search results. 2. The system of claim 1 , wherein: sorting the order of the at least two of the plurality of search results by the ranking of the plurality of attributes of the at least two of the plurality of search results comprises sorting the ranking of the plurality of attributes of the at least two of the plurality of search results by importance, the importance based at least in part on the context of the search query. 3. The system of claim 2 , wherein the computing instructions are further configured to perform: re-ordering the at least two of the plurality of search results based on a value of a top-ranked attribute of the plurality of attributes, the top-ranked attribute of the plurality of attributes based on the ranking of the plurality of attributes of the at least two of the plurality of search results. 4. The system of claim 1 , wherein: sorting the order of the at least two of the plurality of search results by the ranking of the plurality of attributes of the at least two of the plurality of search results is based at least in part on an engagement score of each of the at least two of the plurality of search results. 5. The system of claim 4 , wherein: the engagement score of each of the at least two of the plurality of search results is based at least in part on a popularity of each search result of the plurality of search results over a time period. 6. The system of claim 5 , wherein: the popularity of each search result of the plurality of search results comprises at least one of: a number of clicks on the search result of the plurality of search results; a number of post-click add-to-carts of the search result of the plurality of search results; or a number of post-click orders of the search result of the plurality of search results. 7. The system of claim 1 , wherein: sorting the order of the at least two of the plurality of search results by the ranking of the plurality of attributes of the at least two of the plurality of search results is based at least in part on an attribute value engagement score of each of the plurality of attributes. 8. The system of claim 7 , wherein: the attribute value engagement score of each of the plurality of attributes is based at least in part on an attribute popularity of an attribute of the plurality of attributes over a time period. 9. The system of claim 8 , wherein: the attribute popularity of the attribute of the plurality of attributes comprises at least one of: a number of clicks on the attribute of the plurality of attributes; a number of post-click add-to-carts of the attribute of the plurality of attributes; or a number of post-click orders of the attribute of the plurality of attributes. 10. The system of claim 1 , wherein: sorting the order of the at least two of the plurality of search results by the ranking of the plurality of attributes of the at least two of the plurality of search results comprises sorting the ranking of the plurality of attributes of the at least two of the plurality of search results by importance, the importance based at least in part on the context of the search query; the computing instructions are further configured to perform: re-ordering the at least two of the plurality of search results based on a value of a top-ranked attribute of the plurality of attributes, the top-ranked attribute of the plurality of attributes based on the ranking of the plurality of attributes of the at least two of the plurality of search results; sorting the order of the at least two of the plurality of search results by the ranking of the plurality of attributes of the at least two of the plurality of search results is based at least in part on an engagement score of each of the at least two of the plurality of search results; the engagement score of each of the at least two of the plurality of search results is based at least in part on a popularity of each search result of the plurality of search results over a time period; the popularity of each search result of the plurality of search results comprises at least one of: a number of clicks on the search result of the plurality of search results; a number of post-click add-to-carts of the search result of the plurality of search results; or a number of post-click orders of the search result of the plurality of search results; sorting the order of the at least two of the plurality of search results by the ranking of the plurality of attributes of the at least two of the plurality of search results is further based at least in part on an attribute value engagement score of each of the plurality of attributes; the attribute value engagement score of each of the plurality of attributes is based at least in part on an attribute popularity of an attribute of the plurality of attributes over a time period; and the attribute popularity of the attribute of the plurality of attributes comprises at least one of: a number of clicks on the attribute of the plurality of attributes; a number of post-click add-to-carts of the attribute of the plurality of attributes; or a number of post-click orders of the attribute of the plurality of attributes. 11. A method comprising: receiving a search query; performing a search based at least in part on the search query, the search returning a plurality of search results, the plurality of search results comprising a plurality of attributes and a plurality of attribute values; determining an expected item price for items in the plurality of search results based on attributes and attribute values of the items, wherein the expected item price for first items of the items that include a particular attribute value is an average price of the first items; selecting at least two of the plurality of search results; sorting an order of the at least two of the plurality of search results by a ranking of the plurality of attributes of the at least two of the plurality of search results, the ranking of the at least two of the plurality of attributes of the plurality of search results being based at l
Electronic shopping [e-shopping] · CPC title
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