Packaged consumer product

Patent metadata

Field	Value
Publication number	US-10457447-B2
Application number	US-201414529581-A
Country	US
Kind code	B2
Filing date	Oct 31, 2014
Priority date	Nov 22, 2013
Publication date	Oct 29, 2019
Grant date	Oct 29, 2019

Abstract

A packaged consumer product comprising: a package container; a consumer product disposed within the package container; a package closure disposed in communication with the package container; and an indicia comprising an array of visual elements disposed upon adjacent surfaces of the package container and package closure.

First claim

What is claimed is:

1. A packaged consumer product comprising:
a package container;
a consumer product disposed within the package container;
a package closure disposed in communication with the package container;
an indicia comprising an array of discrete visual elements disposed in two or more layers upon adjacent surfaces of the package container and package closure, wherein the package container comprises two or more discrete visual elements and the package closure comprises two or more discrete visual elements, wherein the array of discrete visual elements comprise a network of elements that form a composite image; and
an interface gap between the package container and the package closure, wherein the indicia comprises an image-free zone corresponding to the location of the interface gap.

2. The packaged consumer product of claim 1 , wherein the package container and the package closure are comprised of dissimilar materials.

3. The packaged consumer product of claim 1 , wherein the package closure may be opened or removed to afford access to the consumer product.

4. The packaged consumer product of claim 1 , wherein the indicia is associated with a brand equity of the consumer product.

5. The packaged consumer product of claim 1 , wherein the indicia is associated with the category of the product.

6. A packaged consumer product comprising:
a package container;
a consumer product disposed within the package container;
a package closure disposed in communication with the package container;
an indicia comprising an array of discrete visual elements disposed in two or more distinct layers upon adjacent surfaces of the package container and package closure; and
an interface gap between the package container and the package closure wherein the indicia comprises an image-free zone corresponding to the location of the interface gap and wherein the array of discrete visual elements comprise a network of elements to form a composite image.

7. The packaged consumer product of claim 6 , wherein the image-free zone extends about 1 millimeter from one or both edges of the interface gap.

8. The packaged consumer product of claim 6 , wherein the image-free zone extends about 1 to 2 millimeters from one or both edges of the interface gap.

9. The packaged consumer product of claim 6 , wherein one of the two or more distinct layers of the array of discrete visual elements comprise a protective coating.

10. The packaged consumer product of claim 6 , wherein each the discrete visual elements comprise one or more liquid materials.

11. A packaged consumer product comprising:
a package container;
a consumer product disposed within the package container;
a package closure disposed in communication with the package container;
an indicia comprising an array of discrete visual elements disposed in two or more layers upon surfaces of the package container and package closure, wherein the package container comprises a first discrete visual element and the package closure comprises a second discrete visual element, and wherein the first discrete visual element and the second discrete visual element are different; and
an interface gap between the package container and the package closure, wherein the indicia comprises an image-free zone corresponding to the location of the interface gap, and wherein the discrete visual elements comprise a network of elements to form a composite image.

12. The packaged consumer product of claim 11 , wherein the image-free zone extends about 1 millimeter from one or both edges of the interface gap.

13. The packaged consumer product of claim 11 , wherein the image-free zone extends about 1 to 2 millimeters from one or both edges of the interface gap.

14. The packaged consumer product of claim 11 , wherein the image-free zone extends about 2 to 6 millimeters from one or both edges of the interface gap.

Assignees

• Procter & Gamble

Inventors

• Allen Matthew Richard

Classifications

• B65D25/205 Primary

  Means for the attachment of labels, cards, coupons or the like; (cards or coupons for the other types of rigid or semi-rigid containers B65D25/36 takes precedence) · CPC title

• B65D2203/02

  Labels · CPC title

• B65D51/00

  Closures not otherwise provided for · CPC title

• B65D51/245 Primary

  provided with decoration, information or contents indicating devices, labels (B65D81/366 takes precedence) · CPC title