Advertisement selection using uncertain user data

Patent metadata

Field	Value
Publication number	US-10430830-B2
Application number	US-201615066993-A
Country	US
Kind code	B2
Filing date	Mar 10, 2016
Priority date	Jun 16, 2015
Publication date	Oct 1, 2019
Grant date	Oct 1, 2019

Abstract

A method and system are disclosed. The method includes generating uncertain user data corresponding to a user of the user device and transmitting the uncertain user data to a remote computing device. The uncertain user data includes a combination of actual user data and noise data. The method includes receiving an advertisement response message from the remote computing device that includes a plurality of conditional ad objects, each conditional ad object including ad content, one or more access mechanisms, and one or more conditions. The method further includes selecting one or more of the plurality of conditional ad objects based on the actual user data and the one or more conditions defined in the selected conditional ad objects. Furthermore, the method includes displaying, for each selected conditional ad object, an advertisement that is based on the ad content and at least one access mechanism defined in the conditional ad object.

First claim

The invention claimed is:

1. A method comprising:
identifying, by a processing device, at least one user data including a combination of actual user data and noise data;
wherein identifying the at least one user data includes:
identifying an actual user profile based on the actual user data, the actual user profile including one or more first data fields, each of the one or more first data fields having an actual value assigned thereto indicative of the actual user data;
identifying a fake user profile as the noise data, the fake user profile including one or more second data fields, each of the one or more second data fields having a fake value assigned thereto, the fake value being different than the actual value; and
obtaining the at least one user data by combining the actual user profile and the fake user profile;

transmitting, by the processing device, the identified at least one user data to a remote computing device;
receiving, by the processing device, an advertisement response message from the remote computing device, the advertisement response message including one or more ad content, and one or more conditions, wherein the one or more ad content, and the one or more conditions are identified based on the identified at least one user data including the combination of the actual user data and the noise data by the remote computing device;
in response to identifying that a first condition among the one or more conditions is satisfied based on the actual user data, identifying, by the processing device, a first ad content corresponding to the first condition among the one or more ad content; and
displaying, by the processing device, an advertisement that is based on the first ad content.

2. The method of claim 1 , wherein identifying the at least one user data includes:
retrieving the actual user data from a storage device of an user device;
encoding a Bloom filter using the actual user data, the Bloom filter being a binary array; and
adding the noise data to the Bloom filter by randomly reassigning one or more bits of the binary array.

3. The method of claim 1 , wherein the advertisement response message is a data structure having a plurality of ordered elements, each of the ordered elements containing one of one or more conditional ad objects, each of the one or more conditional ad objects including one of the one or more ad content, one of one or more access mechanisms, and one of the one or more conditions.

4. The method of claim 3 ,
wherein identifying the first ad content includes:
identifying a number of displaying the advertisement; and
iteratively analyzing the conditional ad objects included in the advertisement response message until the number of identifying of at least one of the one or more ad content is equal to a preset maximum number according to the ordering of the ordered elements, and

wherein analyzing the conditional ad objects includes:
identifying whether at least one of the one or more conditions are met by the actual user data;
when the at least one of the one or more conditions are met, identifying the at least one of the one or more ad content corresponding to the at least one of the one or more conditions; and
when the at least one of the one or more conditions are not met, disregarding the at least one of the one or more ad content.

5. The method of claim 1 further comprising:
obtaining, by the processing device, an ad request requesting the advertisement response message; and
transmitting, by the processing device, the ad request with the identified at least one user data to the remote computing device, wherein the remote computing device is an advertising system.

6. The method of claim 1 further comprising:
receiving, by the processing device, a search query via a user interface of an user device;
transmitting, by the processing device, the search query with the identified at least one user data to the remote computing device, wherein the remote computing device is a search system;
receiving, by the processing device, search results from the search system, the search results including organic search results and the advertisement response message; and
displaying, by the processing device, a search engine results page that includes the organic search results and the advertisements that are based on the identified first ad content.

7. The method of claim 1 , wherein the actual user data includes a list of installed applications that are installed on an user device and the noise data includes a fake list of applications, the fake list indicating applications that are not actually installed on the user device, and wherein the at least one user data is a combination of the list of installed applications and the fake list of applications.

8. The method of claim 1 , wherein the first condition asks whether a particular application is installed on the user device, whereby the first ad content is selected only if the particular application installed.

9. The method of claim 1 , further comprising requesting, by the processing device, a demographic profile from a third party resource.

10. The method of claim 1 , further comprising:
receiving the advertisement response message including the one or more ad content, the one or more conditions, and one or more access mechanisms, wherein the one or more ad content, the one or more conditions, and the one or more access mechanisms are identified based on the identified at least one user data including the combination of the actual user data and the noise data by the remote computing device;
in response to identifying that a first condition among the one or more conditions is satisfied based on the actual user data, identifying, by the processing device, the first ad content corresponding to the first condition among the one or more ad content, and a first access mechanism corresponding to the first condition among the one or more access mechanisms; and
displaying, by the processing device, an advertisement that is based on the first ad content and the first access mechanism.

11. A non-transitory computer readable medium having a set of computer readable instructions stored thereon, the computer readable instructions, when executed by a processing device of a user device, causing the processing device to:
identify at least one user data including a combination of actual user data and noise data;
wherein identifying the at least one user data includes:
identifying an actual user profile based on the actual user data, the actual user profile including one or more first data fields, each of the one or more first data fields having an actual value assigned thereto indicative of the actual user data;
identifying a fake user profile as the noise data, the fake user profile including one or more second data fields, each of the one or more second data fields having a fake value assigned thereto, the fake value being different than the actual value; and
obtaining the at least one user data by combining the actual user profile and the fake user profile;

transmit the at least one user data to a remote computing device;
receive an advertisement response message from the remote computing device, the advertisement response message including one or more ad content, and one or more conditions, wherein the one or more ad content and the one or more conditions are identified based on the identified at least one user data including the combination of the actual user data and the noise data by the remote computing device;
in response to identifying that a first condition among the one or more conditions is satisfied based on the actual user data, identify a first ad content corresponding to the fir

Assignees

• Samsung Electronics Co Ltd

Inventors

• Glover Eric
• Srinivasan Nikhil Vikram

Classifications

• G06Q30/0255 Primary

  based on user history · CPC title

• G06Q30/0269

  based on user profile or attribute · CPC title

• G06Q30/0248

  Avoiding fraud · CPC title