Reimpression promotion system

Patent metadata

Field	Value
Publication number	US-10430824-B1
Application number	US-201313838874-A
Country	US
Kind code	B1
Filing date	Mar 15, 2013
Priority date	Jul 25, 2012
Publication date	Oct 1, 2019
Grant date	Oct 1, 2019

Abstract

In a promotion offering system, a promotion offering may be presented to a consumer on more than one occasion. The previous presentation of the promotion to the consumer may affect a subsequent presentation of the same promotion to the same consumer. The present invention provides an apparatus and method for analyzing the effect a previous presentation of a promotion may have on a consumer when the promotion is presented to the consumer at a subsequent time.

First claim

What is claimed is:

1. A method for generating an electronic correspondence, the electronic correspondence comprising a plurality of positions at which to position content for display at a consumer device and determining a final position at which to assign a contemplated promotion within the electronic correspondence from the plurality of positions based at least, in part, on an amount of time elapsed between presenting the contemplated promotion in a previous electronic correspondence, the method comprising:
generating, based in part on a historical data model, an estimated acceptance by the consumer of the contemplated promotion, wherein the estimated acceptance includes a score representing a probability of the consumer purchasing the promotion;
generating an initial score of the contemplated promotion based on the estimated acceptance;
determining a contemplated position from among the plurality of set positions within the electronic correspondence based on the initial score;
determining, based in part on a previous presentation data model, a correction factor based on (1) an elapsed time, (2) a previous position, and (3) the contemplated position,
wherein determining the correction factor comprises:
determining that the contemplated promotion was previously presented to the consumer at a previous time;
calculating the elapsed time between previously offering the promotion and offering the contemplated promotion;
determining the previous position at which the contemplated promotion was previously presented to the consumer at the previous time;
accessing the previous presentation data model to consult a first look-up table, the first look-up table identifying a first correction factor value indicative of conversion rates for previous promotions that were presented to a previous consumer after a previous presentation of the previous promotion to the previous consumer at configurable elapsed time thresholds;
determining, based on the elapsed time meeting a configurable elapsed time threshold, the first correction factor;
accessing the previous presentation data model to consult a second look-up table identifying a second correction factor value indicative of conversion rates for previous promotions that were presented to the consumer at the previous position and at the same elapsed time;
accessing the previous presentation data model to consult a third look-up table identifying a third correction factor value indicative of conversion rates for previous promotions that were presented to the consumer at the contemplated position; and
generating the correction factor as a function of the first correction factor value, the second correction factor value, and the third correction value factor;

generating an updated score of the contemplated promotion based on the estimated acceptance and the correction factor by applying the correction factor to the estimated acceptance of the promotion in order to obtain an adjusted estimated acceptance;
determining a final position from the contemplated position based on the adjusted estimated acceptance, wherein using the adjusted estimated acceptance in order to determine the final position comprises determining whether to include the contemplated promotion in the electronic correspondence, and determining which of the plurality of positions to present the contemplated promotion in the electronic correspondence;
generating the electronic correspondence, the electronic correspondence comprising at least the contemplated promotion located in the final position from among the plurality of set positions in the electronic correspondence; and
causing transmission of the electronic correspondence, the electronic correspondence configured to display real-time webpage content at the user interface of a user device.

2. The method of claim 1 , further comprising determining whether the contemplated promotion was previously presented to the consumer by determining whether a same promotion was previously presented to the consumer.

3. The method of claim 1 , further comprising: determining whether the contemplated promotion was previously presented to the consumer by determining whether at least one attribute of the contemplated promotion matches at least one attribute of the promotion previously presented to the consumer.

4. The method of claim 1 , wherein the previous presentation data model is further configured to input at least one attribute of the contemplated promotion;
wherein the previous presentation data model is organized based on promotion attributes; and
wherein the previous presentation data model is configured to output the correction factor indicative of a historical effect of re-offering promotions that share the at least one attribute as the contemplated promotion after the amount of time elapsed.

5. The method of claim 1 , wherein the previous presentation data model is further configured to input at least one attribute of the consumer;
wherein the previous presentation data model is organized based on consumer attributes; and
wherein the previous presentation data model is configured to output the correction factor indicative of a historical effect of re-offering promotions that share the at least one attribute as the consumer after the amount of time elapsed.

6. A system for determining whether or how to offer a contemplated promotion in an electronic correspondence to a consumer, with an amount of time elapsed between offering a promotion in a previous presentation and offering the contemplated promotion, by determining a final position at which to offer for purchase the contemplated promotion in the electronic correspondence to the consumer, the electronic correspondence formatted to comprise a plurality of set positions for displaying each of a plurality of promotions, with the amount of time elapsed between offering a promotion for purchase in the previous presentation and offering the contemplated promotion for purchase, the system comprising:
at least one memory configured to store a previous presentation data model and a historical data model; and
a processor in communication with the at least one memory and configured to:
generate, based in part on a historical data model, an estimated acceptance by the consumer of the contemplated promotion, wherein the estimated acceptance includes a score representing a probability of the consumer purchasing the promotion;
generate an initial score of the contemplated promotion based on the estimated acceptance;
determine a contemplated position from among the plurality of set positions within the electronic correspondence based on the initial score;
determine, based in part on a previous presentation data model, a correction factor based on (1) an elapsed time, (2) a previous position, and (3) the contemplated position,
wherein determining the correction factor comprises:
determining that the contemplated promotion was previously presented to the consumer at a previous time;
calculating the elapsed time between previously offering the promotion and offering the contemplated promotion;
determining the previous position at which the contemplated promotion was previously presented to the consumer at the previous time;
accessing the previous presentation data model to consult a first look-up table, the first look-up table identifying a first correction factor value indicative of conversion rates for previous promotions that were presented to a previous consumer after a previous presentation of the previous promotion to the previous consumer at configurable elapsed time thresholds;
determining, based on the elapsed time meeting a configurable elapsed time threshold, the first correction factor;
accessing the previous presentation data model to consult a second look-up table identifyi

Assignees

• Groupon Inc

Inventors

• Potamias Michalis
• Aggarwal Amit
• Li Xiaolei
• Thacker David
• Chang Kevin

Classifications

• G06Q30/0244 Primary

  Optimization · CPC title