Dynamically providing a third-party checkout option

Patent metadata

Field	Value
Publication number	US-10417702-B2
Application number	US-201314037357-A
Country	US
Kind code	B2
Filing date	Sep 25, 2013
Priority date	May 26, 2011
Publication date	Sep 17, 2019
Grant date	Sep 17, 2019

Abstract

Methods for facilitating financial transactions include facilitating or otherwise increasing the ease and speed of checkout processes. In particular, one or more implementations comprise an e-commerce payment facilitator that acts as an intermediary between a commerce application and a payment gateway. The e-commerce payment facilitator can provide stored payment information to a commerce application based on a few simple selections by a user. This allows a user to easily and securely complete commerce transactions, which simplifies the user's checkout experience and reduces barriers to purchase. Furthermore, the e-commerce payment facilitator can pass payment details to the commerce application's payment gateway. In addition to the foregoing, methods involve dynamically and intelligently providing a user the option of using payment information stored by the network application.

First claim

We claim:

1. A method comprising:
receiving an engagement request, at one or more servers of a network application from a client device, including an indication that a user has begun a transaction using a client application on the client device;
determining, by the one or more servers in response to the engagement request, whether providing personal information maintained at the network application will increase a probability that the user completes the transaction using the client application on the client device;
dynamically displaying, in a user interface of the client application, a user selectable option to complete the transaction using the personal information maintained by the one or more servers of the network application based on a determination that providing the personal information from the network application will increase the probability that the user completes the transaction using the client application on the client device; and dynamically refraining from displaying, in the user interface of the client application, the user selectable option to complete the transaction using the personal information maintained by the one or more servers of the network application based on a determination that providing the personal information from the network application will not increase the probability that the user completes the transaction using the client application on the client device.

2. The method as recited in claim 1 , further comprising
determining one or more factors for the user related to the use of the selectable option, the one or more factors comprising one or more of: whether the user has an account with the network application, whether the user is currently logged into the network application, whether personal information is available for the user, a conversion rate for the user when the selectable option was presented for a past transaction, or a history of activity for the user with the network application; and
wherein determining whether providing personal information maintained at the network application in response to the engagement request will increase a probability that the user completes the transaction using the client application on the client device is based on the one or more determined factors for the user related to the use of the selectable option.

3. The method as recited in claim 1 , wherein determining whether providing personal information will increase the probability that the user completes the transaction using the client application on the client device comprises determining if personal information is available for the user on the one more servers of the network application.

4. The method as recited in claim 3 , wherein determining if personal information is available for the user comprises determining if a payment card is on file for the user on the one or more servers of the network application.

5. The method as recited in claim 1 , further comprising, based on the determination that providing the personal information from the network application will increase the probability that the user completes the transaction using the client application on the client device, providing the user selectable option to complete the transaction using the personal information maintained by the one or more servers of the network application only if the user is currently logged into the network application.

6. The method as recited in claim 5 , wherein the network application comprises a social networking application.

7. The method as recited in claim 1 , further comprising determining a predicted conversion rate, wherein determining whether providing personal information will increase the probability that the user completes the transaction using the client application on the client device comprises determining whether the predicted conversion rate is greater than an average conversion rate of the client application.

8. The method as recited in 7 , wherein the predicted conversion rate is based on data specific to the user.

9. The method as recited in claim 8 , wherein the predicted conversion rate is based on a percentage of times the user has completed a transaction using any client application when presented with the user selectable option to complete a transaction using the personal information provided by the network application.

10. The method as recited in claim 8 , wherein the predicted conversion rate is based on a percentage of times users of an age, gender or other demographic shared with the user have completed a transaction when presented with the user selectable option to use personal information provided by the network application.

11. The method as recited in claim 1 , further comprising:
calculating a risk score based on risk data associated with the user; and
using the risk score in determining whether providing personal information will increase the probability that the user completes the transaction using the client application on the client device; or
sending the risk score to the client application on the client device.

12. The method as recited in claim 1 , further comprising:
tracking information corresponding to the user; and
using the tracked information in determining whether providing personal information will increase the probability that the user completes the transaction using the client application using the client device.

13. The method as recited in claim 12 , wherein tracking information corresponding to the user comprises tracking at least one of demographic information of the user, past purchases of the user, user interests of the user, or activity for the user with applications.

14. A system comprising:
one or more server computing devices executing a network application;
a non-transitory storage medium comprising instructions that, when executed by the one or more server computing devices, cause the system to:
receive an engagement request, from a client device, including an indication that a user has begun a transaction using a client application on the client device;
determine, in response to the engagement request, whether providing personal information maintained at the network application will increase a probability that the user completes the transaction using the client application on the client device;
dynamically displaying, in a user interface of the client application, a user selectable option to complete the transaction using the personal information maintained by the one or more servers of the network application based on a determination that providing the personal information from the network application will increase the probability that the user completes the transaction using the client application on the client device; and
dynamically refraining from displaying, in the user interface of the client application, the user selectable option to complete the transaction using the personal information maintained by the one or more server computing devices of the network application based on a determination that providing the personal information from the network application will not increase the probability that the user completes the transaction using the client application on the client device.

15. The system as recited in claim 14 , further comprising instructions that, when executed by the one or more server computing devices, cause the system to:
track information corresponding to the user; and
use the tracked information in determining whether providing personal information will increase a probability that the user completes the transaction using the client application on the client device.

16. The sy

Assignees

• Facebook Inc

Inventors

• Vernal Michael
• Higaki Yuji
• Liu Deborah

Classifications

• G06Q40/00 Primary

  Finance; Insurance; Tax strategies; Processing of corporate or income taxes · CPC title

• G06Q30/02

  Marketing; Price estimation or determination; Fundraising · CPC title