Network interaction correlation

Patent metadata

Field	Value
Publication number	US-10402832-B2
Application number	US-64012506-A
Country	US
Kind code	B2
Filing date	Dec 15, 2006
Priority date	Dec 15, 2006
Publication date	Sep 3, 2019
Grant date	Sep 3, 2019

Abstract

Correlating a network interaction is disclosed. A network interaction is detected at an advertising network. A network interaction is detected at an advertiser. The network interaction at the advertising network is correlated with the network interaction at the advertiser. The network interaction correlation is performed by a third party that is not affiliated with the advertising network or the advertiser.

First claim

What is claimed is:

1. A method of assessing an interaction legitimacy, the method comprising:
monitoring, at a first appliance, network interactions associated with an advertising server that is separate from the first appliance and related to an advertisement associated with a publisher website;
receiving, at the first appliance, first network interaction information associated with a click received at the publisher website that directs a user to the advertising network server, the first network interaction information comprising a time at which the first network interaction occurred;
sending the first network interaction information to an analytics server;
monitoring, at a second appliance different from the first appliance, network interactions associated with the advertiser server that is separate from the second appliance and related to the advertisement associated with the publisher website;
receiving, at the second appliance, second network interaction information associated with a navigation to the advertiser server caused by a redirect from the advertising network server to the advertiser server, the second network interaction information comprising a time at which the second network interaction occurred;
sending the second network interaction information to the analytics server;
determining, using a processor at the analytics server, a correlation between the first network interaction and the second network interaction, the correlation:
indicating that the first network interaction and the second network interaction are caused by the same interaction between the user and the advertisement; and
being based on the time at which the first network interaction occurred and the time at which the second network interaction occurred; and

assessing the interaction legitimacy based on the correlation.

2. The method as in claim 1 , wherein the first network interaction comprises a redirect from the publisher website to an advertiser website.

3. The method as in claim 1 , wherein assessing the interaction legitimacy based on the correlation comprises using the correlation to assess one or more of the following: whether the first network interaction is legitimate and whether the second network interaction is legitimate.

4. A computer program product for assessing an interaction legitimacy, the computer program product being embodied in a non-transitory computer readable medium and comprising computer instructions for:
monitoring, at a first appliance, network interactions associated with an advertising server that is separate from the first appliance and related to an advertisement associated with a publisher website;
receiving, at the first appliance, first network interaction information associated with a click received at the publisher website that directs a user to the advertising network server, the first network interaction information comprising a time at which the first network interaction occurred;
sending the first network interaction information to an analytics server;
monitoring, at a second appliance different from the first appliance, network interactions associated with the advertiser server that is separate from the second appliance and related to the advertisement associated with the publisher website;
receiving, at the second appliance, second network interaction information associated with a navigation to the advertiser server caused by a redirect from the advertising network server to the advertiser server, the second network interaction information comprising a time at which the second network interaction occurred;
sending the second network interaction information to the analytics server;
determining, using a processor at the analytics server, a correlation between the first network interaction and the second network interaction, the correlation:
indicating that the first network interaction and the second network interaction are caused by the same interaction between the user and the advertisement; and
being based on the time at which the first network interaction occurred and the time at which the second network interaction occurred; and

assessing the interaction legitimacy based on the correlation.

5. A system for assessing an interaction legitimacy, comprising:
a first appliance comprising:
one or more processors; and
one or more computer-readable non-transitory media, wherein the one or more computer-readable non-transitory media contain instructions stored thereon that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
monitoring network interactions associated with an advertising server that is separate from the first appliance and related to an advertisement associated with a publisher website;
receiving, at the first appliance, first network interaction information associated with a click received at the publisher website that directs a user to the advertising network server, the first network interaction information comprising a time at which the first network interaction occurred; and
sending the first network interaction information to an analytics server;

a second appliance, different from the first appliance, comprising:
one or more processors; and
one or more computer-readable non-transitory media, wherein the one or more computer-readable non-transitory media contain instructions stored thereon that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
monitoring network interactions associated with the advertiser server that is separate from the second appliance and related to the advertisement associated with the publisher website;
receiving, at the second appliance, second network interaction information associated with a navigation to the advertiser server caused by a redirect from the advertising network server to the advertiser server, the second network interaction information comprising a time at which the second network interaction occurred; and
sending the second network interaction information associated with the advertiser server to the analytics server; and

the analytics server comprising:
one or more processors; and
one or more computer-readable non-transitory media, wherein the one or more computer-readable non-transitory media contain instructions stored thereon that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
determining, using a processor at the analytics server, a correlation between the first network interaction and the second network interaction, the correlation:
indicating that the first network interaction and the second network interaction are caused by the same interaction between the user and the advertisement; and
being based on the time at which the first network interaction occurred and the time at which the second network interaction occurred; and

assessing the interaction legitimacy based on the correlation.

6. The system as in claim 5 , wherein the first network interaction comprises a redirect from the publisher website to an advertiser website.

7. The system as in claim 6 , wherein the advertiser website corresponds to the advertisement clicked on at the publisher website.

8. The system as in claim 5 , wherein the advertising network server is one of a plurality of advertising network servers.

9. The system as in claim 5 , wherein the advertiser server is one of a plurality of advertiser servers.

10. The system as in claim 5 , wherein assessing the interaction legitimacy based on the correlation comprises using the correlation to assess if the interaction associated with the advertising network server is leg

Assignees

• Pitkow Jim
• Chelliah Raman
• Brown Marc
• Comscore Inc

Inventors

• Pitkow Jim
• Chelliah Raman
• Brown Marc

Classifications

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title