Management of an advertising exchange using email data

Patent metadata

Field	Value
Publication number	US-10387908-B2
Application number	US-201514800585-A
Country	US
Kind code	B2
Filing date	Jul 15, 2015
Priority date	Jul 16, 2014
Publication date	Aug 20, 2019
Grant date	Aug 20, 2019

Abstract

Systems and methods for management of an advertising exchange using email data are described. Systems and methods may include receiving one or more inputs of audience data from one or more publishers; transforming the one or more inputs into information in a unified customer database; receiving a query from a front end query tool; accessing information in the unified customer database responsive to the query; and providing the responsive information to the front end query tool.

First claim

What is claimed is:

1. A computer-implemented method of management of an advertising exchange using email data, the computerized method comprising the steps of, by at least one processor:
at a first system:
providing an interactive user interface for controlling management of data in an email channel;
presenting, in the interactive user interface, a first user interface element selectable to implement an online front end query tool;
providing a destination portal for receipt of audience data transmitted by one or more publishers in a format independent of a destination format;
receiving one or more inputs of online audience data from the one or more publishers, the audience data including email channel inventory from multiple publishers publishing content to audiences, the audience data having one or more attributes from a group of audience attributes including demographic, geographic, psychographic, implicit, explicit, imputed, and computed attributes, the audience data including records from each publisher that do not include the same type of information or format;
transforming the one or more inputs into information in a unified customer database, the records being transformed into a common format;
simultaneously presenting, in the interactive user interface, a second user interface element selectable to implement a predictive model of offline attribution relating to offline audience data and generated by a second system;
implementing a predictive model of offline attribution relating to offline audience data and generated by a second system;
the offline audience data including offline shopping behavior sourced from at least one or more offline sources including a catalog, a loyalty card, or a retail store;
including in the unified customer database the online audience data and the offline audience data, the first and second use interface elements to present, in the same graphical user interface, online and offline audience data sourced from the unified customer database;
receiving a query via the front end query tool, the front end query tool allowing an advertiser to count an available email inventory across the unified customer database;
accessing information in the unified customer database responsive to the query; and
providing the responsive information via the front end query tool.

2. The method of claim 1 , wherein the one or more publishers is a network of multiple publishers.

3. The method of claim 1 , wherein the transforming comprises normalizing the audience data, converting the audience data to a predetermined format, inputting missing values, appending additional information, cleansing, and manipulating the data for querying in a unified customer database.

4. The method of claim 1 , wherein the unified customer database comprises a series of databases for each of the one or more publishers.

5. A computer-implemented method of management of an advertising exchange using email data, the computer-implemented method comprising the steps of:
providing an interactive user interface for controlling management of data in an email channel;
presenting, in the interactive user interface, a first user interface element selectable to implement an online front end query tool;
providing a destination portal for receipt of audience data transmitted by one or more publishers in a format independent of a destination format;
receiving one or more inputs of online audience data from the one or more publishers, the audience data including email channel inventory from multiple publishers publishing content to audiences, the audiences having one or more attributes from a group of audience attributes including demographic, geographic, psychographic, implicit, explicit, imputed, and computed attributes, the audience data including records from each publisher that do not include the same type of information or format;
transforming the one or more inputs into information in a unified customer database, the records being transformed into a common format;
simultaneously presenting, in the interactive user interface, a second user interface element selectable to implement a predictive model of offline attribution relating to offline audience data and generated by a second system;
implementing a predictive model of offline attribution relating to offline audience data and generated by a second system;
the offline audience data including offline shopping behavior sourced from at least one or more offline sources including a catalog, a loyalty card, or a retail store;
including in the unified customer database the online audience data and the offline audience data, the first and second use interface elements to present, in the same graphical user interface, online and offline audience data sourced from the unified customer database;
receiving a query via the front end query tool, the front end query tool allowing an advertiser to count an available email inventory across the unified customer database;
accessing information in the unified customer database responsive to the query; and
providing the responsive information via the front end query tool.

6. The method of claim 5 , wherein the one or more publishers is a network of multiple publishers.

7. The method of claim 5 , wherein the transforming comprises normalizing the audience data, converting the audience data to a predetermined format, inputting missing values, appending additional information, cleansing, and manipulating the data for querying in a unified customer database.

8. The method of claim 5 , wherein the unified customer database comprises a series of databases for each of the one or more publishers.

9. The method of claim 5 , wherein the query is from the advertiser.

10. The method of claim 5 , wherein the responsive information is a count of available email inventory.

11. A system for management of an advertising exchange using email data, the system comprising:
one or more databases comprising one or more inputs; and
one or more processors for:
providing an interactive user interface for controlling management of data in an email channel;
presenting, in the interactive user interface, a first user interface element selectable to implement an online front end query tool;
providing a destination portal for receipt of audience data transmitted by one or more publishers in a format independent of a destination format;
receiving one or more inputs of online audience data from the one or more publishers, the audience data including email channel inventory from multiple publishers publishing content to audiences, the audiences having one or more attributes from a group of audience attributes including demographic, geographic, psychographic, implicit, explicit, imputed, and computed attributes, the audience data including records from each publisher that do not include the same type of information or format;
transforming the one or more inputs into information in a unified customer database, the records being transformed into a common format;
simultaneously presenting, in the interactive user interface, a second user interface element selectable to implement a predictive model of offline attribution relating to offline audience data and generated by a second system;
implementing a predictive model of offline attribution relating to offline audience data and generated by a second system;
the offline audience data including offline shopping behavior sourced from at least one or more offline sources including a catalog, a loyalty card, or a retail store;
including in the unified customer database the online audience data and the offline audience data, the first and second use interface elements to present, in the sa

Assignees

• Zeta Global Corp

Inventors

• Bindra Dex
• Nimeroff Jeffrey S
• Walsh Thomas

Classifications

• G06Q30/0244 Primary

  Optimization · CPC title

• G06Q30/0251

  Targeted advertisements · CPC title