Automatic initiation for generating a company profile

Patent metadata

Field	Value
Publication number	US-10354339-B2
Application number	US-201514754349-A
Country	US
Kind code	B2
Filing date	Jun 29, 2015
Priority date	Jun 1, 2015
Publication date	Jul 16, 2019
Grant date	Jul 16, 2019

Abstract

Techniques for automatically generating a company profile in a social network are described. A company page generation module can present a company list and receive a user input from a member of a social network, with the user input being indicative of an employer of the member. Additionally, the company page generation module can access member data associated with the member and determine that the employer of the member has an omitted company page in the social network. Moreover, the company page generation module can obtain company information relating to the employer. Furthermore, the company page generation module can generate a company page in the social network for the employer based on the obtained information.

First claim

What is claimed is:

1. A method comprising:
receiving, via a graphical user interface, a user input indicative of an employer of the member, wherein the indicated employer has an identification that is similar to but not identical to that of an existing company page in the social network;
accessing, by a processor, member data, stored in a database, associated with the member, the member data including social graph data corresponding to a node in a social networking graph, the social networking graph containing a plurality of nodes, with edges between nodes indicating connections;
calculating, by the processor, a connection density value based on the social graph data, the calculation of the connection density value includes:
measuring a number of first degree connections among the node in the social networking graph and a plurality of other nodes in the social networking graph, each of the plurality of other nodes containing an indication that a corresponding member of the social networking service is employed by the employer, wherein the plurality of other nodes includes a subgroup of nodes containing an indication that a corresponding member of the social networking service is employed by the employer; and
dividing the number of first degree connections by a total number of possible first degree connections among nodes containing an indication that corresponding members of the social networking service are employed by the employer,
concluding, by the processor, that the employer has an omitted company page in the social network and is not affiliated with the existing company page when it is determined that the connection density value is below a predetermined threshold;
obtaining, by the processor, company information relating to the employer in response to the determination; and
generating a company page in the social network for the employer based on the obtained company information, the company page being a web page corresponding only to the employer, thereby resolving ambiguity between the employer and the existing company page.

2. The method of claim 1 , wherein the user input is a selection of a selected company from the company list, the selected company having a similar name to the employer.

3. The method of claim 2 , wherein the employer has an omitted company page in the social network when the employer is not the selected company.

4. The method of claim 2 , further comprising:
determining that the employer has the omitted company page when an employer location associated with the employer is different than an office location associated with the selected company.

5. The method of claim 2 , further comprising:
determining that the employer has the omitted company page when an employer industry associated with the employer is different than a company industry associated with the selected company.

6. The method of claim 1 , wherein the company list is tailored based on profile data corresponding to the member, the profile data including a job title.

7. The method of claim 1 , wherein the company list is a pull-down list of company names, the pull-down list being generated based on company pages in the social network system.

8. The method of claim 1 , further comprising:
requesting employment information from the member in response to the member creating a member profile page, the employment information including the employer of the member.

9. The method of claim 1 , further comprising:
causing a presentation of the generated company page in the social network.

10. The method of claim 1 , further comprising:
determining, based on the member data, a potential administrator member profile to manage the generated company page; and
transmitting a request to the potential administrator member profile to manage the generated company page.

11. The method of claim 1 , wherein the generated company profile includes a company name of the employer, a company location, a website associated with the employer, and an industry associated with the employer.

12. The method of claim 1 , wherein the generated company page includes a list of member profiles belonging to employees of the employer.

13. The method of claim 1 , wherein the connection density is calculated by dividing a number of actual first-degree connections between employees that work at the employer by a total number of unique first-degree connections that is possible between the employees.

14. The method of claim 1 , wherein the member is associated with a specific company function, and wherein the connection density is calculated for a subgroup of member profiles associated with the specific company function.

15. The method of claim 1 , wherein the threshold is dependent on a number of employees that work at the employer.

16. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
receiving a user input indicative of an employer of the member, wherein the indicated employer has an identification that is similar to but not identical to that of an existing company page in the social network;
accessing member data associated with the member, the member data including social graph data corresponding to a node in a social networking graph, the social networking graph containing a plurality of nodes, with edges between nodes indicating connections;
calculating a connection density value based on the social graph data, the calculation of the connection density value includes measuring a number of first degree connections among the node in the social networking graph and a plurality of other nodes, each of the plurality of other nodes containing an indication that a corresponding member of the social networking service is employed by the employer, in the social networking graph and dividing the number of first degree connections by a total number of possible first degree connections among nodes containing an indication that corresponding members of the social networking service are employed by the employer, wherein the plurality of other nodes containing an indication that a corresponding member of the social networking service is employed by the employer includes a subgroup of nodes containing an indication that a corresponding member of the social networking service is employed by the employer;
concluding, using a company page generation module, that the employer has an omitted company page in the social network and is not affiliated with the existing company, when it is determined that the connection density value is below a predetermined threshold;
obtaining company information relating to the employer in response to the determination; and
generating a company page in the social network for the employer based on the obtained company information.

17. The storage medium of claim 16 , wherein the user input is a selection of a selected company from the company list, the selected company having a similar name to the employer, and wherein the employer has an omitted company page in the social network when the employer is not the selected company.

18. The storage medium of claim 16 further comprising instructions that cause the machine to perform operations comprising:
determining that the employer has the omitted company page when an employer location associated with the employer is different than an office location associated with the selected company.

19. The storage medium of claim 16 further comprising instructions that cause the mac

Assignees

• Microsoft Technology Licensing Llc

Inventors

• Deb Viman
• Feng Huining
• Pinkovezky Aviad
• Dimapilis Michael Brentley

Classifications

• G06Q10/40 Primary

  Business processes related to social networking or social networking services · CPC title

• G06Q50/01 Primary

  Physics · mapped topic

• G06Q10/48 Primary

  using social graphs · CPC title