Method and apparatus for in-vehicle consumer information gathering

Patent metadata

Field	Value
Publication number	US-10332126-B2
Application number	US-201213362014-A
Country	US
Kind code	B2
Filing date	Jan 31, 2012
Priority date	Jan 31, 2012
Publication date	Jun 25, 2019
Grant date	Jun 25, 2019

Abstract

A computer implemented method includes receiving vehicle location information. The method also includes delivering a survey to one or more vehicle occupants, over a vehicle audio system, the survey related to a business having some correlation to the location information. Further, the method includes collecting survey results. Also, the method includes relaying the survey results to a remote server for processing. The method additionally includes providing a digital reward to the one or more occupants participating in the survey.

First claim

What is claimed is:

1. A computer implemented method comprising:
receiving vehicle destination input;
determining a business located at the destination;
selecting and delivering a survey, related to the business, to a vehicle occupant over a vehicle audio system while the user travels to the destination;
collecting survey results from the vehicle occupant using a vehicle-based input;
relaying the survey results to a remote server for processing; and
providing a digital reward to a participating occupant.

2. The method of claim 1 , wherein the receiving further includes receiving driver demographic information, and wherein the selecting is further based at least in part on the demographic information.

3. The method of claim 1 , wherein the destination includes GPS coordinates and the business located within a predefined distance of the GPS coordinates.

4. The method of claim 1 , wherein the digital reward is an electronically transferred coupon.

5. The method of claim 1 , wherein the digital reward is sent as a coupon embedded in a text message.

6. The method of claim 1 , wherein the selecting further comprises selecting a survey having an associated projected completion time of less than an estimated time remaining to the destination.

7. The method of claim 1 , wherein the selecting further comprises selecting a plurality of surveys and wherein the delivering further comprises:
presenting a selectable list of the plurality of surveys on a vehicle interface;
and delivering a selected one of the plurality of surveys over the vehicle audio system.

Assignees

• Liu Yimin
• Macneille Perry Robinson
• Pierucci Joe Phillip
• Gusikhin Oleg Yurievitch
• Klampfl Erica
• Ford Global Tech Llc

Inventors

• Liu Yimin
• Macneille Perry Robinson
• Pierucci Joe Phillip
• Gusikhin Oleg Yurievitch
• Klampfl Erica

Classifications

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title